Rushabh Patel

Full Stack B2B SaaS Marketer | GTM, Growth & Demand Gen

Chosenly.comex-ICICI Prudential Life Insurance Company Limitedex-Spear Growth

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B2B SaaS marketer working across GTM, demand generation, and paid growth, with hands-on experience in: Messaging, copywriting, paid ads, product marketing, GEO, SEO, outbound, and I started in marketing because of my interest in psychology.

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Over time, I realized that in B2B SaaS, no single skill is enough, and that’s something I genuinely Copywriting was the first thing that clicked, even though I didn’t plan for it. Researching deeply, thinking from the buyer’s perspective, and finding the right words felt logical to me. That pulled me deeper into B2B SaaS As I grew, I expanded into adjacent areas like paid media strategy, analytics, and GTM, not as isolated channels, but as parts of a Today, I work closer to GTM and demand generation, thinking more in terms of systems, trade-offs, and outcomes than just I don’t attach myself too closely to titles. I care about:– Contributing to marketing work that supports revenue– Marketing that understands the product and business context– Doing things well– Working with people who value honesty over opticsCurrently building GTM systems with AI - using Claude, other tools to automate signal finding, outbound workflows, ICP scoring, lead routing & more.