Robin Opperlee

Head of Global Marketing & GTM Strategy | B2B SaaS | Pipeline, ARR, NRR | Master’s Degree | Black Belt

Stroudsburg, Pennsylvania, United States4k followers

CSG

ex-TractManager, now part of symplr

ex-Fieldprint

I’m a global B2B SaaS marketing executive with deep experience leading end-to-end go-to-market strategy across brand, product marketing, demand generation, digital, analyst relations, partner marketing, and customer lifecycle programs.
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Over the course of my career, I’ve built and scaled high-performing global teams, led AI-first marketing transformation, and tied every investment to measurable business outcomes including pipeline growth, ARR, NRR, CAC, and ROMI. As Head of Global Marketing and Vice President at CSG, I lead integrated marketing for five business units spanning customer experience; payments; telecommunications; cable, media, & technology; and communication design & delivery (outputs). I’ve helped drive significant revenue and customer diversification, accelerated pipeline growth, improved retention, reduced acquisition costs, and strengthened category positioning through disciplined GTM execution. I’m passionate about building modern marketing organizations that connect strategy to results, and I bring experience across public company, private equity, start-up, and high-growth environments. My background spans SaaS, healthcare, financial services, insurance, retail, government, and technology, and I’m especially energized by opportunities to shape market narratives, unlock growth, and lead teams through transformation.

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CSGJOB
1. Head of Global Mktg & GTM…
  3M
2. VP of Mktg: CX, Payments,…
  10M
3. VP, CX & Payments Mktg
  6M
4. Executive Dir, Head of Glo…
  3M
5. Executive Dir, Global Digi…
  1Y 11M
6. Dir of PMM, Customer Exper…
  1Y 5M
CSG FORTEJOB
1. VP Mktg
  1Y 6M
VECTOR REMOTE CAREJOB
1. Dir of PMM
  7M
TRACTMANAGER, NOW PART OF SYMPLRJOB
1. Dir of PMM
  1Y 5M
2. Senior Mktg Mgr, Lead Gene…
  4M
3. Mktg Mgr, Lead Generation
  1Y 1M
TEPSIJOB
1. Chief Mktg Officer
  5M
2. Mktg Dir
  1Y 5M
FIELDPRINTJOB
1. RFP Mgr, Proposal Speciali…
  3Y 1M
VERTICAL SCREEN,JOB
1. RFP Mgr, Proposal Speciali…
  3Y 1M
EAST STROUDSBURG UNIVERSITY FOUNDATIONJOB
1. Assistant Dir
  11M
WOMEN'S RESOURCES OF MONROE COUNTY,JOB
1. Mgr of Grants and Fund Dev…
  3Y 10M
2. Mgr of Finance and Adminis…
  3Y 8M
MIDATLANTIC FARM CREDITJOB
1. Account Executive, Intern
  7M

Job: CSG — Head of Global Marketing & GTM Strategy · 2026-05 – present — Own the AI-first GTM strategy and integrated marketing program across demand generation, product marketing, digital/web, brand, analyst relations, creative services, and lifecycle for 5 business units: Customer Experience; Payments; North American Cable, Media & Technology; Global Telecommunications; and Customer Design and Delivery. - Drove 31% in business-wide revenue & customer diversification by expanding into 15 industries - Owned pipeline generation across sales-led and digital motions; accelerated CX and Payments pipeline 4.5x in 2026 vs. 2024 and grew legacy business pipeline 3x - Enabled $3B+ in company-wide annual marketing-sourced pipe - Supported $500M in sustained revenue grow…
Job: TractManager, now part of symplr — Senior Marketing Manager, Lead Generation · 2019-05 – 2019-09
Job: Fieldprint — RFP Manager, Proposal Specialist, Business Writer · 2013-08 – 2016-09
Job: Tepsi — Marketing Director · 2016-09 – 2018-02
Job: Tepsi — Chief Marketing Officer · 2017-09 – 2018-02
Job: East Stroudsburg University Foundation — Assistant Director · 2012-08 – 2013-07
Job: CSG — Executive Director, Head of Global CX Marketing · 2024-11 – 2025-02 — - CSG Champion Award for Outstanding Leadership - CSG Spotlight on Excellence Award - Gettin' SaaSy Initiative
Job: Women's Resources of Monroe County, Inc. — Manager of Finance and Administration · 2008-10 – 2012-06
Job: CSG — Vice President of Marketing: CX, Payments, Digital & Creative Services · 2025-08 – 2026-06 — - CSG Dream Maker Nominee
Job: Women's Resources of Monroe County, Inc. — Manager of Grants and Fund Development · 2008-10 – 2012-08
Job: TractManager, now part of symplr — Marketing Manager, Lead Generation · 2018-04 – 2019-05
Job: CSG — Executive Director, Global Digital Marketing · 2023-03 – 2025-02 — - Spotlight on Excellence Award Winner - State of the Customer Experience Report - PMA’s Top 100 Product Marketing Influencers in 2023 - PMA’s Product Marketing Launch of the Year Finalist in 2023 for CSG Xponent Ignite
Job: CSG — Director of Product Marketing, Customer Experience · 2021-10 – 2023-03 — - CSG Champion Award - PMA’s Top 100 Product Marketing Influencers in 2022 - PMA’s Product Marketing Launch of the Year Finalist - Spotlight on Excellence Award Winner - Ignite Launch - Digital Engagement Solutions SWAT Team - Digital Engagement Solutions Extended Leadership Program
Job: MidAtlantic Farm Credit — Account Executive, Intern · 2007-06 – 2008-01
Job: TractManager, now part of symplr — Director of Product Marketing · 2019-09 – 2021-02
Job: CSG Forte — Vice President Marketing · 2025-02 – present
Job: CSG — Vice President, CX & Payments Marketing · 2025-02 – 2025-08
Job: Vector Remote Care — Director of Product Marketing · 2021-02 – 2021-09 — - Exceeded annual lead generation and OKR goals by the end of Q2 - Built and operationalized the marketing function; managed 6 FTEs and 10 contractors - Executed full rebrand, positioning, and website launch in under two months
Job: Vertical Screen, Inc. — RFP Manager, Proposal Specialist, Business Writer · 2013-08 – 2016-09
School: Southern New Hampshire University — Master of Science - MS, Marketing, Concentration in Digital Marketing
School: Lebanon Valley College — Bachelor of Business Administration - BBA, Business Administration
School: Allentown Business School — Associate's Degree, Specialized Business in Marketing/Management

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Business Growth StrategiesExecutive ManagementAnalytical SkillsTransition ManagementExecutive LeadershipDigital StrategyCustomer ExperienceAccount MarketingProduct MarketingEvent PlanningProposal WritingBudgetsProgram ManagementPublic RelationsMentoringMicrosoft 365 CopilotBusiness StrategyLeadershipMarketingStrategic Planning

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Robin Opperlee

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