Rommel Martinez
AI GTM Engineer @ Coveo | Building GTM AI Workflows Across Marketing, RevOps & Sales | MSc Data Science & Business Analytics | MBA Candidate @ INCAE Business School
I’m an AI GTM Engineer at Coveo, focused on building AI workflows, agents, and automations across Marketing, Revenue Operations, and My work sits at the intersection of go-to-market systems, data, automation, and business strategy.
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I help teams reduce manual work, improve operational visibility, and turn signals into action through better processes, cleaner data, and scalable Since joining Coveo, I’ve worked across Marketing Operations, Salesforce and Marketo data, HubSpot migration initiatives, enrichment, performance analytics, and Python-based automation. These experiences have given me a strong understanding of how GTM teams operate and where AI can create competitive I hold a A. in Business Technology Analytics with a minor in Computer Science from Bishop’s University, a Master’s in Data Science and Business Analytics, and I’m currently pursuing a Triple Crown-accredited MBA at INCAE Business School (AACSB, EQUIS, AMBA), with a focus on Artificial Intelligence and My professional focus is on using AI, data, and automation to build smarter GTM systems, support better decision-making, and help teams operate with more speed, clarity, and impact.
GTM Index
- COVEOJOB
- Specialist, AI GTM Automat…4M
Specialist, AI GTM Automation
Coveo
- AI & Automation Business A…6M
AI & Automation Business Analyst
Coveo
- Business Operations Analyst1Y 3M
Business Operations Analyst
Coveo
• Collaborated with marketing to capture reporting needs, translate them into technical requirements, and deliver dashboards in Sigma and Tableau for post-campaign analytics for major initiatives (NRF, R360, Shoptalk), tracking email engagement, campaign performance, lead conversion, and bookings. Shared insights that directly informed campaign strategy across the marketing team. • Managed data enrichment and assignment of leads in Salesforce, ensuring accurate and reliable data for the Business Development team. Developed quarterly database health checks, presented findings to improve decision-making. Assisted with data modelling & gained exposure to Snowflake by using SQL. • Led Confluenc…
- ESTRIE AIDEJOB
- Analytics & AI Strategy Co…8M
Analytics & AI Strategy Consultant
Estrie Aide
• Implemented a sustainable data collection and automation strategy using Python to streamline donor tracking and reduce reliance on manual paperwork, aligning operations with eco-friendly practices while improving accuracy. Developed data-driven dashboards in Power BI to visualize donation trends, inventory flow, and community program outcomes, supporting more transparent and impactful reporting for stakeholders. • Optimized donation processing workflows by integrating Salesforce non-profit and introducing digital-first processes, cutting redundancies and improving efficiency while creating a sustainable donor engagement model. • Managed data governance initiatives to ensure quality, relia…
- DIALOGIX.AIJOB
- AI & Data Analytics Consul…1Y
AI & Data Analytics Consultant
dialogix.ai
• Built and deployed Python-based automations to streamline repetitive admin tasks and support chatbot functionality, contributing to more efficient operations and reducing reliance on manual workflows. • Translated data into Power BI dashboards to monitor chatbot engagement, response times, and performance metrics, helping clients improve service quality and identify optimization opportunities. • Acted as a liaison between technical and non-technical stakeholders, applying Agile methodologies to define clear project scope and deliverables, while supporting sustainable AI adoption and aligning development with long-term digital transformation goals.
- COLLIERS INTERNATIONALJOB
- Business Analyst1Y
Business Analyst
Colliers International
• Used data processing techniques with Microsoft Excel to enhance property management operations, reducing data discrepancies. • Engaged with top-tier executives to generate precise business progress reports and documented crucial business processes, enhancing operational efficiency. • Identified and corrected inefficiencies from a business and legal perspective, improving the accuracy of property data.
- Job: Coveo — Specialist, AI GTM Automation · 2026-06 – present · 2 mo
- Job: Coveo — AI & Automation Business Analyst · 2025-12 – 2026-06 · 6 mo
- Job: Coveo — Business Operations Analyst · 2024-09 – 2025-12 · 1y 3mo — • Collaborated with marketing to capture reporting needs, translate them into technical requirements, and deliver dashboards in Sigma and Tableau for post-campaign analytics for major initiatives (NRF, R360, Shoptalk), tracking email engagement, campaign performance, lead conversion, and bookings. Shared insights that directly informed campaign strategy across the marketing team. • Managed data enrichment and assignment of leads in Salesforce, ensuring accurate and reliable data for the Business Development team. Developed quarterly database health checks, presented findings to improve decision-making. Assisted with data modelling & gained exposure to Snowflake by using SQL. • Led Confluenc…
- Job: Estrie Aide — Analytics & AI Strategy Consultant · 2023-09 – 2024-05 · 8 mo — • Implemented a sustainable data collection and automation strategy using Python to streamline donor tracking and reduce reliance on manual paperwork, aligning operations with eco-friendly practices while improving accuracy. Developed data-driven dashboards in Power BI to visualize donation trends, inventory flow, and community program outcomes, supporting more transparent and impactful reporting for stakeholders. • Optimized donation processing workflows by integrating Salesforce non-profit and introducing digital-first processes, cutting redundancies and improving efficiency while creating a sustainable donor engagement model. • Managed data governance initiatives to ensure quality, relia…
- Job: dialogix.ai — AI & Data Analytics Consultant · 2022-09 – 2023-09 · 1y — • Built and deployed Python-based automations to streamline repetitive admin tasks and support chatbot functionality, contributing to more efficient operations and reducing reliance on manual workflows. • Translated data into Power BI dashboards to monitor chatbot engagement, response times, and performance metrics, helping clients improve service quality and identify optimization opportunities. • Acted as a liaison between technical and non-technical stakeholders, applying Agile methodologies to define clear project scope and deliverables, while supporting sustainable AI adoption and aligning development with long-term digital transformation goals.
- Job: Colliers International — Business Analyst · 2020-09 – 2021-09 · 1y — • Used data processing techniques with Microsoft Excel to enhance property management operations, reducing data discrepancies. • Engaged with top-tier executives to generate precise business progress reports and documented crucial business processes, enhancing operational efficiency. • Identified and corrected inefficiencies from a business and legal perspective, improving the accuracy of property data.
- School: INCAE Business School — Master of Business Administration - MBA, Artificial Intelligence
- School: IMMUNE Technology Institute — Master of Science - MS, Data Science and Business Analytics
- School: Bishop's University — Bachelor of Business Administration - BBA, Business Technology & Analytics
- School: Bishop's University — Minor in Computer Science
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