Rob Marchi
Go To Market Leader
ex-CiscoProduct management professional with insight and passion for learning new technologies and guiding their development and delivery to market.
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I place a strong focus on customer needs to build exceptional customer value and differentiation to win business while using market research and competitive analysis to drive long term strategy. Develop messaging and strategy for customer and partner audiences to drive success at all sales stages. Build cross-functional teams, with marketing, engineering, customer delivery and support teams to align product strategy with marketing and delivery. Specialties: Pragmatic Marketing Certified, Agile Product Marketing, Competitive Analysis, Waterfall and Continuous delivery models, Cross-functional team leadership, Infrastructure systems, messaging security, email delivery, and threat response.
GTM Index
- VINCERACTAJOB
- Executive Dir2Y 1M
Executive Director
VincerActa
Advise companies offering highly complex offerings on Go-to-Market and Product messaging, strategy, and execution planning
- CISCOJOB
- Sr. Product Manger - Partn…1Y 11M
Sr. Product Manger - Partner GTM for Cisco XDR
Cisco
• Responsible for the Channel Go-To-Market strategy and execution for Cisco's Threat Detection and Response products, XDR Secure Endpoint, and Secure Email. Working with partners to adopt and drive sales growth with Cisco XDR.
- Sr Product Mgr - Email Sec…2Y
Sr Product Manager - Email Security
Cisco
Managed Cisco’s all new cloud email security service sold globally through direct and partner channels. Drove product strategy, product management, pricing and product marketing for our Cloud Mailbox Defense solution. Collaborate closely with development, sales, marketing, support and training to drive initial sales and growth.
- WEBROOTJOB
- Sr. Product Mgr2Y 1M
Sr. Product Manager
Webroot
Webroot delivers next-generation, cloud-based endpoint protection, network protection, and security awareness training, as well as threat intelligence services for technology partners like Cisco, F5 Networks, and Citrix. Responsible for all mobile products for Webroot consumer offerings sold globally on mobile store fronts and through our retail partners in the US and Japan. Responsible for Webroot's mobile product strategy, pricing, and product marketing.
- FIREEYEJOB
- Sr Product Mgr - Email Sec…1Y 10M
Sr Product Manager - Email Security
FireEye
Responsible for delivery of Fire Eye's industry leading Advanced Threat protection for Email systems. The solutions are offered for deployment on the customer's network in an appliance and as a Secure Email Gateway cloud service.
- MESSAGE SYSTEMSJOB
- Product Mgr - Momentum & P…1Y 7M
Product Manager - Momentum & Partners
Message Systems
Responsible for delivery of Message Systems' core platform and product, Momentum. This platform provide delivers over 20% of the world's legitimate email traffic, from our customers' networks and our cloud service, SparkPost. Lead cross functional team to convert from semi annual releases to continuous (bi-weekly) product delivery. Aligned pre/post techincal support teams, sales training, marketing and engineering with new processes and procedures to ensure field readiness for cloud and deployed software release stream. Work cross functionally with business development, marketing and engineering to manage partner integration program to integrate and launch cloud ecosystem partners. Manage…
- Sales Eng3Y 5M
Sales Engineer
Message Systems
Designed and leading edge messaging solutions for ESPs, ISP and Enterprise sending customers. Proven SE leader, assigned to Message Systems' strategic customers, including Facebook, LinkedIn, Twitter, and Zillow. Top performing Sales Engineer Achievements and Awards Sold first Sparkpost managed cloud customer Solid first Momentum 4 solution, closing 1 month before this next generation version was released 2012 - President's Club - Top Sales Engineer, delivered 125% of quota. 2013 - President's Club - Top Sales Engineer, delivered 130% of quota 2015 - President's and Chairman's Club (first year available) - Top Sales Engineer Delivered 155% of quota, Landed 55% of all n…
- UPFRONT MARKETINGJOB
- Principal, Mobile Strategist5Y 11M
Principal, Mobile Strategist
UpFront Marketing
Provide strategies for mobile marketing campaigns.
- ELEVEN,JOB
- Sr Solutions Architect2Y 1M
Sr Solutions Architect
eleven, GmbH
Responsible for all technical sales and marketing support for Americas sales of this global leading anti-spam solution provider. My primary efforts have been focused on establishing beachhead accounts in the region through persistent marketing and sales efforts targeted at the internet service provider industry. • Market Planning - Collaborated with corporate marketing to develop product bundling, positioning, marketing collateral, and sales strategy for the North American Market. • White Paper - Used in-depth messaging security and industry knowledge to author technical white papers on the eleven product technology focused on product competitive advantages in combating evolving messagin…
- Q90 CORPORATIONJOB
- Mktg Consultant11M
Marketing Consultant
Q90 Corporation
Provided go to market plan and sales strategy for this email hosting service provider.
- MOCAPAYJOB
- Product Mgr - Mobile Servi…1Y 11M
Product Manager - Mobile Services
Mocapay
Responsible for implementation of SMS, Java and IOS applications mobile services for this mobile payments company.
- CLOUDMARKJOB
- Technology Evangelist1Y 11M
Technology Evangelist
Cloudmark
Provide pre-sales technical support, technical marketing, drive market initiatives in the field
- Job: VincerActa — Executive Director · 2024-07 – present — Advise companies offering highly complex offerings on Go-to-Market and Product messaging, strategy, and execution planning
- Job: Cisco — Sr. Product Manger - Partner GTM for Cisco XDR · 2022-08 – 2024-07 — • Responsible for the Channel Go-To-Market strategy and execution for Cisco's Threat Detection and Response products, XDR Secure Endpoint, and Secure Email. Working with partners to adopt and drive sales growth with Cisco XDR.
- Job: Cisco — Sr Product Manager - Email Security · 2020-08 – 2022-08 — Managed Cisco’s all new cloud email security service sold globally through direct and partner channels. Drove product strategy, product management, pricing and product marketing for our Cloud Mailbox Defense solution. Collaborate closely with development, sales, marketing, support and training to drive initial sales and growth.
- Job: Webroot — Sr. Product Manager · 2018-07 – 2020-08 — Webroot delivers next-generation, cloud-based endpoint protection, network protection, and security awareness training, as well as threat intelligence services for technology partners like Cisco, F5 Networks, and Citrix. Responsible for all mobile products for Webroot consumer offerings sold globally on mobile store fronts and through our retail partners in the US and Japan. Responsible for Webroot's mobile product strategy, pricing, and product marketing.
- Job: FireEye — Sr Product Manager - Email Security · 2016-09 – 2018-07 — Responsible for delivery of Fire Eye's industry leading Advanced Threat protection for Email systems. The solutions are offered for deployment on the customer's network in an appliance and as a Secure Email Gateway cloud service.
- Job: Message Systems — Product Manager - Momentum & Partners · 2015-01 – 2016-08 — Responsible for delivery of Message Systems' core platform and product, Momentum. This platform provide delivers over 20% of the world's legitimate email traffic, from our customers' networks and our cloud service, SparkPost. Lead cross functional team to convert from semi annual releases to continuous (bi-weekly) product delivery. Aligned pre/post techincal support teams, sales training, marketing and engineering with new processes and procedures to ensure field readiness for cloud and deployed software release stream. Work cross functionally with business development, marketing and engineering to manage partner integration program to integrate and launch cloud ecosystem partners. Manage…
- Job: Message Systems — Sales Engineer · 2011-07 – 2014-12 — Designed and leading edge messaging solutions for ESPs, ISP and Enterprise sending customers. Proven SE leader, assigned to Message Systems' strategic customers, including Facebook, LinkedIn, Twitter, and Zillow. Top performing Sales Engineer Achievements and Awards Sold first Sparkpost managed cloud customer Solid first Momentum 4 solution, closing 1 month before this next generation version was released 2012 - President's Club - Top Sales Engineer, delivered 125% of quota. 2013 - President's Club - Top Sales Engineer, delivered 130% of quota 2015 - President's and Chairman's Club (first year available) - Top Sales Engineer Delivered 155% of quota, Landed 55% of all n…
- Job: UpFront Marketing — Principal, Mobile Strategist · 2008 – 2013 — Provide strategies for mobile marketing campaigns.
- Job: eleven, GmbH — Sr Solutions Architect · 2009-06 – 2011-07 — Responsible for all technical sales and marketing support for Americas sales of this global leading anti-spam solution provider. My primary efforts have been focused on establishing beachhead accounts in the region through persistent marketing and sales efforts targeted at the internet service provider industry. • Market Planning - Collaborated with corporate marketing to develop product bundling, positioning, marketing collateral, and sales strategy for the North American Market. • White Paper - Used in-depth messaging security and industry knowledge to author technical white papers on the eleven product technology focused on product competitive advantages in combating evolving messagin…
- Job: Q90 Corporation — Marketing Consultant · 2008 – 2008 — Provided go to market plan and sales strategy for this email hosting service provider.
- Job: Mocapay — Product Manager - Mobile Services · 2007 – 2008 — Responsible for implementation of SMS, Java and IOS applications mobile services for this mobile payments company.
- Job: Cloudmark — Technology Evangelist · 2006 – 2007 — Provide pre-sales technical support, technical marketing, drive market initiatives in the field
- School: California Polytechnic State University-San Luis Obispo — Applied Math
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