Rachel Winfield

Senior GTM & Product Marketing Leader | Revenue Growth, AI-Powered Go-to-Market, Product Launches, ABM, Sales Strategy

Salt Lake City, Utah, United States2.9k followers

Typeform

ex-Qualtrics

ex-Tegus

Go-to-market and product marketing leader with 12+ years of experience driving growth at SaaS companies including Zendesk, Qualtrics, and Tegus. My background spans product marketing, integrated campaigns, sales plays, executive engagement, ABM, and go-to-market
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I partner across Product, Sales, Marketing, and Customer Success to bring new offerings to market, build scalable revenue programs, and align teams around growth initiatives. Most recently, I've focused on AI-powered go-to-market strategies, global campaign execution, and sales-led motions that drive measurable pipeline and bookings Throughout my career, I've built teams and functions from the ground up, launched new products and solutions, and led programs that have generated more than $100M in annual pipeline. Outside of work, you'll usually find me on my bike, on the ski slopes, or with a good book.

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GTM Index

TYPEFORMJOB
1. GTM & Mktg Lead, Enterpris…
  0M
ZENDESKJOB
1. Senior Dir, Global Integra…
  2Y 2M
TEGUSJOB
1. Head of Product & Content…
  2Y
QUALTRICSJOB
1. Global Head of GTM & Produ…
  11M
2. Head of PMM || Employee Li…
  1Y 8M
3. Senior Dir PMM || Employee…
  3Y 6M
4. Content Mktg Lead
  1Y 1M
ALEXANDER'SJOB
1. Digital and Content Mktg A…
  1Y 10M
BRIGHAM YOUNG UNIVERSITYJOB
1. Prelaw and Premanagement A…
  1Y 5M
UNITED STATES SENATEJOB
1. Public Relations and Press
  3M

Job: Qualtrics — Head of Product Marketing || Employee Lifecycle, Talent Acquisition, and DEI · 2019-09 – 2021-05 — Responsible for launch of Qualtrics talent acquisition, talent analytics, and DEI solutions, driving pipeline and revenue from zero dollars to over $1M collectively in the first year of launch. Lead partner go-to-market activities for the Employee XM product team, liaising with partners like Korn Ferry and Deloitte. Lead the creation of Qualtrics COVID solutions in March 2020, launching 3 new solutions in 6 weeks, empowering organizations to contact trace and understand workplace experience gaps amidst the pandemic and driving pipeline to reach quarterly goals.
Job: Tegus — Head of Product & Content Marketing · 2022-04 – 2024-04 — As Tegus' first marketing hire, I built and scaled a high-performing marketing organization helping drive 30%+ annual revenue growth in both 2022 and 2023. I led product positioning, messaging, and go-to-market strategy for the Tegus platform, and played a key role in developing and rolling out a company-wide rebrand across customer-facing, demand generation, and sales channels.
Job: Zendesk — Senior Director, Global Integrated Marketing · 2024-06 – 2026-08 — I lead the global team responsible for account-based marketing (ABM), industry marketing, sales plays, and executive engagement programs that leverage AI-driven insights and intent signals to identify high-value opportunities, accelerate pipeline growth, deepen customer relationships, and drive revenue across strategic accounts.
Job: Qualtrics — Global Head of Go-to-Market & Product Launches · 2021-05 – 2022-04 — Responsible for cross-product go-to-market strategy and large enterprise deal strategy, including Qualtrics XM messaging, positioning, training, and launch moments. Lead internal and external product launch process across more than a dozen different teams, streamlining processes and partnering with product marketers to manage the launch of ~50 different features across 5 product lines each quarter.
Job: Typeform — GTM & Marketing Lead, Enterprise Marketing · 2026-08 – present
Job: Qualtrics — Content Marketing Lead · 2015-01 – 2016-02 — Lead strategic development of content for all Qualtrics experience lines, including customer experience, employee experience, and Qualtrics Core XM solutions. Managed the Qualtrics global content calendar and planning. Wrote, researched, and managed writers to produce blog posts, marketing communications, online ads, web copy, e-books, and third-party articles to support demand generation and product positioning for all Qualtrics products.
Job: Brigham Young University — Prelaw and Premanagement Advisor · 2011-08 – 2013-01
Job: United States Senate — Public Relations and Press · 2011-05 – 2011-08
Job: Qualtrics — Senior Director Product Marketing || Employee Experience · 2016-03 – 2019-09 — Lead go-to-market strategy and product positioning for Qualtrics Employee Experience product line, owning EX demand generation strategy and messaging, driving continual increases in marketing generated pipeline, win rate, and marketing closed revenue. Additional focus included market and customer research to drive positioning, pricing and packaging.
Job: Alexander's — Digital and Content Marketing Associate · 2013-01 – 2014-11
School: Brigham Young University — Marketing Communications & English Literature

Skills

ABMIndustry marketingExecutive marketingSales playsCompetitive DifferentiationLaunchesTeam ManagementProduct MarketingB2B Marketing StrategyDemand GenerationExecutive LeadershipPublic RelationsMarketing CommunicationsPolitical CommunicationSocial MediaMicrosoft WordSocial Media MarketingEditingWritingMarketing

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Rachel Winfield

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