Purnima Phansalkar

Senior GTM Enablement Leader ✪ AI-Driven GTM Strategy & Revenue Growth ✪ Ex-IBM ✪ 20+ Years Scaling Teams ✪ SaaS • Cloud • Data Platforms ✪ MEDDIC • Value Based Selling

EDBex-IBMex-Rolta India Limited

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Senior Technical Sales Enablement Leader building AI-powered enablement engines that drive predictable revenue growth. 20+ years transforming GTM organizations through data-driven strategies and scalable frameworks that accelerate

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🎯 REVENUE IMPACT- 35% faster ramp time via ML-optimized onboarding- 20% sales efficiency improvement through data-backed enablement- 40% demo readiness increase using AI-assisted content- 15% win rate improvement with MEDDIC implementation- Net Satisfaction: 158 → 175 through predictive coaching 🚀 SCALE & EXPERTISE- Led enablement for 2,000+ global technical sellers- Built programs across cloud, AI/ML, data platforms (PostgreSQL, SaaS)- Produced 2,000+ multimedia modules with AI tools- Support 5+ product launches quarterly- MEDDIC certified + expert in Value Selling🤖 AI-DRIVEN APPROACH I combine proven sales frameworks with modern AI/analytics:- Generative AI for playbook creation & competitive intelligence- Predictive analytics identifying skill gaps & coaching opportunities- NLP optimizing demo scripts & messaging- Learning analytics dashboards tracking real-time competency- AI-powered content systems surfacing right assets contextually- Data loops connecting enablement to pipeline/revenue outcomes 🔧 TECH STACKEnablement: Showpad, Seismic, Highspot, Salesforce, Confluence AI/ML: ChatGPT, Claude, Predictive Analytics, Google Gemini, NotebookLMContent: Camtasia, Articulate Storyline, Multimedia Production Analytics: Power BI, Excel Modeling, Performance Dashboards 📊 DOMAINSSaaS • AI/ML • Cloud • Data Platforms • PostgreSQL • Enterprise Software • Technical Sales • RevOps💡 PHILOSOPHYEnablement is revenue, not support. Every program ties to pipeline growth, win rates, and deal velocity. Lead with data, execute with precision, optimize continuously. Currently at EDB driving Technical Sales & Product Marketing Programs, pioneering AI-assisted enablement that scales globally. Let's connect if you're building world-class GTM orgs through enablement excellence. 📧 com