Abhay Reddy

VP/Head of Marketing | Driving GTM, Demand Generation & Revenue Growth | B2B, SaaS, PLG, AI Marketing | Top 50 Global Influencers in Marketing & Sales (Thinkers360)

Location n/a
Snowflakeex-Wind Riverex-Alcatel-Lucent Enterprise

Results-driven marketing executive with 16+ years of experience delivering significant ROI through demand generation, go-to-market (GTM) strategies, and data-driven growth initiatives.

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Adept at leading organizational transformation, fostering collaboration, and mentoring high-performing teams. Recognized among the Top 50 Global Influencers in Marketing and Sales by Thinkers360. I build high-velocity growth engines that align product, sales, and marketing to drive measurable revenue. I thrive at the intersection of GTM, AI, and product strategy — turning complex products into scalable market impact. CORE EXPERTISE: Demand Generation | Go-to-Market Strategy (GTM) | Product Marketing | Revenue Growth | Change Management | AI and Marketing Automation | B2B, SaaS, PLG | ABM/ABX | Digital and Social Marketing | SEO/SEM | Field and Partner Marketing | Brand Strategy | Marketing Operations | Customer Acquisition and Retention | Sales and Marketing Alignment | Data Analytics | Leadership Development | Strategic Planning | Budget and P&L Management EDUCATION: MBA and MS, University of Southern California (USC) 🏆 AWARDS & RECOGNITION: Multiple CEO, dotCOMM, Hermes Creative awards | Harvard Executive Education (Digital and Social Strategy) | Top 50 Global Influencers in Marketing and Sales — Thinkers360 FEATURED CONTENT: • EDB webinars (GTM): com/resources/webinars • Marketing AI Examples: com/p/e0a37b2880b2 • Marketing Technology Stack: ly/4i2gfsZ • Leadership experience: marketing

Career TimelineNOW → PAST

GTM Index

  1. SNOWFLAKEJOB
    1. Head of Demand and Growth
      5M
  2. ALCHEMIST ACCELERATORJOB
    1. Startup Mentor
      4Y
  3. EDBJOB
    1. VP, Demand Generation and…
      2Y 2M
  4. WIND RIVERJOB
    1. Sr. Dir, Demand Generation…
      2Y 2M
    2. Dir, Demand Generation and…
      2Y
    3. Dir, Demand Generation and…
      4M
  5. TAKARA BIO USA,JOB
    1. Head of Digital Mktg
      1Y 2M
  6. BIO-RAD LABORATORIESJOB
    1. Sr. Product Mgr, Growth an…
      3Y 6M
  7. ALCATEL-LUCENT ENTERPRISEJOB
    1. Sr. Mgr, Demand Generation…
      2Y
    2. Mgr, Software Eng
      4Y 4M
  8. DEMANDMARKETJOB
    1. Founder and CEO
      3Y
  9. SPIRENT COMMUNICATIONSJOB
    1. Software Eng
      2Y 1M
  10. USC MARSHALL SCHOOL OF BUSINESSJOB
    1. Teaching Assistant (TA), W…
      1Y

Time in market 21Y 3MOpen 2Closed 11Stints 13

gtmindex.io/p/abhayreddy

  1. Job: Wind River — Sr. Director, Demand Generation and GTM · 2021-10 – 2023-12
  2. Job: Alcatel-Lucent Enterprise — Sr. Manager, Demand Generation and SDR · 2012-10 – 2014-10
  3. Job: Wind River — Director, Demand Generation and ABM · 2019-10 – 2021-10
  4. Job: Alcatel-Lucent Enterprise — Manager, Software Engineering · 2008-06 – 2012-10
  5. Job: EDB — Vice President, Demand Generation and Growth · 2024-01 – 2026-03
  6. Job: Wind River — Director, Demand Generation and Growth Marketing · 2019-06 – 2019-10
  7. Job: USC Marshall School of Business — Teaching Assistant (TA), Web Technologies · 2005-05 – 2006-05
  8. Job: Snowflake — Head of Demand and Growth · 2026-03 – present
  9. Job: Takara Bio USA, Inc. — Head of Digital Marketing · 2018-04 – 2019-06
  10. Job: DemandMarket — Founder and CEO · 2011-10 – 2014-10
  11. Job: Spirent Communications — Software Engineer · 2006-05 – 2008-06
  12. Job: Alchemist Accelerator — Startup Mentor · 2022-08 – present
  13. Job: Bio-Rad Laboratories — Sr. Product Manager, Growth and Product Marketing, Gene Expression ($160M+ Business) · 2014-10 – 2018-04

Skills

Demand GenerationGo-to-Market StrategyProduct MarketingMarketing StrategyProduct ManagementDigital TransformationMarketing OperationsData AnalyticsBrand StrategyGlobal E-CommerceDigital MarketingB2B, SaaS, PLGChange ManagementProject ManagementMulti-Channel Marketing (Digital, Field, Partner Programs)Sales & Marketing AlignmentData-Driven Marketing & AI AutomationABM / ABX (Account-Based Marketing)Leadership & Team DevelopmentPlanning Budgeting & Forecasting

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