Abhay Reddy
VP/Head of Marketing | Driving GTM, Demand Generation & Revenue Growth | B2B, SaaS, PLG, AI Marketing | Top 50 Global Influencers in Marketing & Sales (Thinkers360)
SnowflakeResults-driven marketing executive with 16+ years of experience delivering significant ROI through demand generation, go-to-market (GTM) strategies, and data-driven growth initiatives.
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Adept at leading organizational transformation, fostering collaboration, and mentoring high-performing teams. Recognized among the Top 50 Global Influencers in Marketing and Sales by Thinkers360. I build high-velocity growth engines that align product, sales, and marketing to drive measurable revenue. I thrive at the intersection of GTM, AI, and product strategy — turning complex products into scalable market impact. CORE EXPERTISE: Demand Generation | Go-to-Market Strategy (GTM) | Product Marketing | Revenue Growth | Change Management | AI and Marketing Automation | B2B, SaaS, PLG | ABM/ABX | Digital and Social Marketing | SEO/SEM | Field and Partner Marketing | Brand Strategy | Marketing Operations | Customer Acquisition and Retention | Sales and Marketing Alignment | Data Analytics | Leadership Development | Strategic Planning | Budget and P&L Management EDUCATION: MBA and MS, University of Southern California (USC) 🏆 AWARDS & RECOGNITION: Multiple CEO, dotCOMM, Hermes Creative awards | Harvard Executive Education (Digital and Social Strategy) | Top 50 Global Influencers in Marketing and Sales — Thinkers360 FEATURED CONTENT: • EDB webinars (GTM): com/resources/webinars • Marketing AI Examples: com/p/e0a37b2880b2 • Marketing Technology Stack: ly/4i2gfsZ • Leadership experience: marketing
GTM Index
- SNOWFLAKEJOB
- Head of Demand and Growth5M
Head of Demand and Growth
Snowflake
- ALCHEMIST ACCELERATORJOB
- Startup Mentor4Y
Startup Mentor
Alchemist Accelerator
- EDBJOB
- VP, Demand Generation and…2Y 2M
Vice President, Demand Generation and Growth
EDB
- WIND RIVERJOB
- Sr. Dir, Demand Generation…2Y 2M
Sr. Director, Demand Generation and GTM
Wind River
- Dir, Demand Generation and…2Y
Director, Demand Generation and ABM
Wind River
- Dir, Demand Generation and…4M
Director, Demand Generation and Growth Marketing
Wind River
- TAKARA BIO USA,JOB
- Head of Digital Mktg1Y 2M
Head of Digital Marketing
Takara Bio USA, Inc.
- BIO-RAD LABORATORIESJOB
- Sr. Product Mgr, Growth an…3Y 6M
Sr. Product Manager, Growth and Product Marketing, Gene Expression ($160M+ Business)
Bio-Rad Laboratories
- ALCATEL-LUCENT ENTERPRISEJOB
- Sr. Mgr, Demand Generation…2Y
Sr. Manager, Demand Generation and SDR
Alcatel-Lucent Enterprise
- Mgr, Software Eng4Y 4M
Manager, Software Engineering
Alcatel-Lucent Enterprise
- DEMANDMARKETJOB
- Founder and CEO3Y
Founder and CEO
DemandMarket
- SPIRENT COMMUNICATIONSJOB
- Software Eng2Y 1M
Software Engineer
Spirent Communications
- USC MARSHALL SCHOOL OF BUSINESSJOB
- Teaching Assistant (TA), W…1Y
Teaching Assistant (TA), Web Technologies
USC Marshall School of Business
- Job: Wind River — Sr. Director, Demand Generation and GTM · 2021-10 – 2023-12
- Job: Alcatel-Lucent Enterprise — Sr. Manager, Demand Generation and SDR · 2012-10 – 2014-10
- Job: Wind River — Director, Demand Generation and ABM · 2019-10 – 2021-10
- Job: Alcatel-Lucent Enterprise — Manager, Software Engineering · 2008-06 – 2012-10
- Job: EDB — Vice President, Demand Generation and Growth · 2024-01 – 2026-03
- Job: Wind River — Director, Demand Generation and Growth Marketing · 2019-06 – 2019-10
- Job: USC Marshall School of Business — Teaching Assistant (TA), Web Technologies · 2005-05 – 2006-05
- Job: Snowflake — Head of Demand and Growth · 2026-03 – present
- Job: Takara Bio USA, Inc. — Head of Digital Marketing · 2018-04 – 2019-06
- Job: DemandMarket — Founder and CEO · 2011-10 – 2014-10
- Job: Spirent Communications — Software Engineer · 2006-05 – 2008-06
- Job: Alchemist Accelerator — Startup Mentor · 2022-08 – present
- Job: Bio-Rad Laboratories — Sr. Product Manager, Growth and Product Marketing, Gene Expression ($160M+ Business) · 2014-10 – 2018-04
Skills
Playbooks
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Monte Carlo
ex-Accenture
Airtable
Notion