Pratapsinh Kale

Lead - GTM Strategy

RASI SEEDSex-Yara Internationalex-Monsanto Company

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I am a Product Growth Leader with 10+ years of experience in agri-inputs and agribusiness, working at the intersection of product strategy, go-to-market execution, and customer insight.

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I have led multiple product launch and scale-up initiatives, translating farmer needs and market feedback into actionable product and GTM decisions. A key highlight of my journey is scaling a cotton seed hybrid (Rasi Swift) from 3,000 packets to 3,30,000 packets in its launch year, followed by 55% YoY growth to 5,10,000 packets in Kharif 2025 through optimized go-to-market strategy and demand planning. My strength lies in building products from the ground up—validating performance in real field conditions, defining positioning, forecasting demand, and driving adoption at scale. I collaborate closely with sales, marketing, agronomy, and central product teams to ensure products succeed beyond trials and deliver real farmer value. In addition to agri-inputs, I bring exposure to AgriTech and SaaS platforms, supporting digital product adoption and dashboard-driven decision-making. I am driven by building scalable, customer-centric products that create long-term value for farmers, partners, and the organization.