Peter Heurling
VP Sales EMEA at Rillion | SaaS Sales Leader | Driving Revenue Growth & Market Expansion | 17+ yrs GTM & Sales Leadership | Ex-Pro Footballer
As of 1 December 2025, I’ve joined Rillion as VP Sales EMEA, leading New Business across Europe and driving the next chapter of growth for one of the most established AP Automation platforms in the market.
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With 17+ years in global SaaS sales leadership, I take a practical, hands-on approach to building predictable pipeline, improving sales execution, and closing high-value new customers across mid-market and enterprise. At Rillion, I’m responsible for scaling New Business in EMEA—developing a scalable go-to-market strategy, owning revenue and pipeline generation, and leading a growing team of AEs and BDRs. I work closely with Marketing, Product, Finance, CS, and our Partner team to accelerate growth, improve forecast accuracy, and support complex enterprise evaluations within financial operations. My mission is simple: build a predictable, scalable New Business engine that powers Rillion’s international expansion. What differentiates me: ✔ Experience from IC to GTM leader — I know what works in real sales cycles ✔ I create structure, clarity, and repeatability fast ✔ Strong focus on pipeline quality, predictable execution, and team development ✔ Ability to combine leadership experience with AI-driven insights Before joining Rillion, I worked as a fractional GTM/Sales leader supporting SaaS and AI companies with growth, sales process maturity, and expansion strategies. I continue to stay active in early-stage advisory and AI-driven sales innovation. If you want to discuss AP Automation, scaling New Business in EMEA, or modern SaaS sales execution, feel free to connect
GTM Index
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- Job: Lunden ÖBK — Head Coach · 2024-01 – present — Head Coaching Lunden Överås Bollklubbs boys born 2012 (Football)
- Job: Rillion — VP of Sales · 2025-12 – present — Leading Rillion’s EMEA New Business organisation, driving net-new ARR, strengthening our go-to-market motion, and scaling a high-performing sales team. Responsible for pipeline generation, qualification, forecasting, and execution excellence across key markets, while supporting Rillion’s continued international expansion.
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- Job: Pavilion — Membership Executive · 2025-01 – present
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- Job: Heurling re-charging AB — Resting, charging and thinking about what to do next · 2024-03 – 2024-10
- School: Mid Sweden University — Master Degree, Political Science
- School: Umeå University — Master, Political Science
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