Pavel Malos
Growth Marketing Manager | AI-Enhanced Growth | GTM Engineering & Strategy | Demand Generation
I’ve spent the past 9+ years helping startups and scaleups grow faster and more steadily - building growth systems that connect data, automation, and human insight. My focus is on growth marketing, experimentation, demand generation, and go-to-market strategy.
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I like turning funnels into clear growth engines where marketing, product, and sales move in sync instead of in silos. Over the years, I’ve led growth initiatives that scaled in US & EMEA, cut CAC by up to 70%, doubled conversion rates, and built AI-driven acquisition and nurturing flows that actually felt human. But what I’m most proud of is shaping cultures where people test ideas, learn fast, and own their wins. What drives me is clarity - knowing why something works and how to scale it. Growth isn’t magic; it’s momentum built through experiments, feedback, and trust between teams.
GTM Index
- TIKTOKJOB
- Growth Mktg Mgr7M
Growth Marketing Manager
TikTok
- STOICA.JOB
- Growth & GTM Eng1Y 7M
Growth & GTM Engineer
STOICA.CO
- DIRECTIMOJOB
- Growth Mktg Mgr5Y 11M
Growth Marketing Manager
Directimo
Real estate marketplace | Multi-region expansion | AI-driven growth • Scaled Directimo from MVP to a multi-region real estate marketplace across EMEA, leading GTM, growth, performance, and automation end-to-end. • Worked with cross-functional teams across growth, product, sales, content and performance, shaping a culture around fast experimentation and scalable systems. • Reduced CAC by 70% vs. industry benchmarks while maintaining strong lead quality. • Implemented AI agents for qualification + nurturing, driving a 2x conversion uplift and faster sales cycles. • Launched omnichannel nurturing (WhatsApp, Email, Chat AI, Voice) achieving 90% open rates and 40%+ engagement rates. • Led CRO +…
- EJOBS ROMANIAJOB
- Digital Mktg | Growth Hacker2Y 11M
Digital Marketing | Growth Hacker
eJobs Romania
Romania’s Leading Online Recruitment Platform | B2B/B2C | Sales Enablement | Data-Driven Growth • Built inbound B2B lead generation engine capturing 100% of major market players while cutting costs by 90%. • Optimized paid channels → 60% lower costs while sustaining key KPIs. • Launched sales data initiatives (lead scoring, nurturing) → 30% higher close rates. • Designed GTM strategy for Coders Lab (EdTech), reaching profitability within months. • Developed Lead Gen-as-a-Service business line, opening new revenue streams.
- CREATIVE TIMJOB
- Digital Mktg | Growth Hacker1Y 11M
Digital Marketing | Growth Hacker
Creative Tim
UI tools & templates | Global SaaS distribution • Launched affiliate program → 100% revenue growth. • Led SEO & content collaborations, boosting visibility & inbound traffic. • Managed end-to-end digital ops (SEO, email, content, campaigns & distribution).
- SCOALA NATIONALA DE STUDII POLITICE SI ADMINISTRATIVE (SNSPA)SCHOOL
- Cultural Anthropology2Y 11M
Cultural Anthropology
Scoala Nationala de Studii Politice si Administrative (SNSPA)
- TAPPTITUDEJOB
- Growth Mktg Internship11M
Growth Marketing Internship
tapptitude
Award-winning mobile app studio • Co-launched Growth Marketing Academy with CEO, training marketing in scalable practices. • Applied Lean Startup & Product-Led Growth experimentation frameworks.
- UNIVERSITATEA „BABEȘ-BOLYAI” DIN CLUJ-NAPOCASCHOOL
- Graduate, Cultural Anthrop…3Y 11M
Graduate, Cultural Anthropology & Sociology
Universitatea „Babeș-Bolyai” din Cluj-Napoca
- Job: tapptitude — Growth Marketing Internship · 2016 – 2016 · 0 mo — Award-winning mobile app studio • Co-launched Growth Marketing Academy with CEO, training marketing in scalable practices. • Applied Lean Startup & Product-Led Growth experimentation frameworks.
- Job: eJobs Romania — Digital Marketing | Growth Hacker · 2018 – 2020 · 2y — Romania’s Leading Online Recruitment Platform | B2B/B2C | Sales Enablement | Data-Driven Growth • Built inbound B2B lead generation engine capturing 100% of major market players while cutting costs by 90%. • Optimized paid channels → 60% lower costs while sustaining key KPIs. • Launched sales data initiatives (lead scoring, nurturing) → 30% higher close rates. • Designed GTM strategy for Coders Lab (EdTech), reaching profitability within months. • Developed Lead Gen-as-a-Service business line, opening new revenue streams.
- Job: Creative Tim — Digital Marketing | Growth Hacker · 2017 – 2018 · 1y — UI tools & templates | Global SaaS distribution • Launched affiliate program → 100% revenue growth. • Led SEO & content collaborations, boosting visibility & inbound traffic. • Managed end-to-end digital ops (SEO, email, content, campaigns & distribution).
- Job: TikTok — Growth Marketing Manager · 2026 – present · 7 mo
- Job: STOICA.CO — Growth & GTM Engineer · 2025 – present · 1y 7mo
- Job: Directimo — Growth Marketing Manager · 2020 – 2025 · 5y — Real estate marketplace | Multi-region expansion | AI-driven growth • Scaled Directimo from MVP to a multi-region real estate marketplace across EMEA, leading GTM, growth, performance, and automation end-to-end. • Worked with cross-functional teams across growth, product, sales, content and performance, shaping a culture around fast experimentation and scalable systems. • Reduced CAC by 70% vs. industry benchmarks while maintaining strong lead quality. • Implemented AI agents for qualification + nurturing, driving a 2x conversion uplift and faster sales cycles. • Launched omnichannel nurturing (WhatsApp, Email, Chat AI, Voice) achieving 90% open rates and 40%+ engagement rates. • Led CRO +…
- School: Universitatea „Babeș-Bolyai” din Cluj-Napoca — Graduate, Cultural Anthropology & Sociology · 2013 – 2016
- School: Scoala Nationala de Studii Politice si Administrative (SNSPA) — Cultural Anthropology · 2016 – 2018
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