Paul Gelly

CPG Sales Executive w/Channel Sales, Go-to-Market Strategy & Revenue/Profit Wins from Food & Beverage/Grocery to Home Improvement | Turnaround Key Account Management | P&L Owner

Russell Stover Chocolatesex-PepsiCoex-The Kraft Heinz Company

“

When Fortune 500 and PE-backed CPG companies need a sales leader to make their CEO’s vision for growth reality – this is where I’m brought in – as someone quick to adapt (I’ve successfully pivoted industries from Food & Beverage to Home Improvement) and get the job done.

More

CONTACT: 📧 com 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐂𝐨𝐮𝐧𝐭 𝐨𝐧 𝐌𝐞 𝐭𝐨 . . ✓ Mastermind sales and trade/promotional strategies grounded in IRI/Nielsen syndicated data analytics. ✓ Adopt a block-and-tackle approach to fixes. ✓ Shepherd go-to-market sales plans through to fruition. ✓ Exceed KPI targets for sales, volume, share and profit year-over-year. ✓ Improve culture and process along the way. 𝐌𝐲 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 ➜ Because I’ve managed P&Ls, I bring a financial acumen that isn’t always common in sales -- yielding fiscally-responsive, top- and bottom-lined focused plans that pull ALL the levers beyond sales. ➜ I build relationships at the highest levels and turn around key accounts with multiple retail locations (and earned prestigious “Vendor of the Year” accolades along the way). ➜ I improve profitability while reducing trade/promotional management spend. ➜ Thanks to years in CPG manufacturing with Ocean Spray and Frito Lay, I understand the impact of supply chain woes on customer satisfaction and know how to fix it. 𝐇𝐨𝐰 𝐈 𝐋𝐞𝐚𝐝 When it comes to leading teams, my motto has long been, “Results matter. How we achieve those results matters more.” To that end, I don’t lose interest in my direct and broker teams when they walk out the door at the end of the day. I make sure they get the continuous professional development they need to achieve their career goals, and advocate on their behalf for new opportunities. The results? Loyal teams often promoted to sales leadership. 𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ⏩KEY SKILLS: Sales Leadership | Account Management | Team Building | Trade Management | Syndicated Data Analysis | Marketing Strategy | Pricing | Strategic Planning | Forecasting | P&L Management | Distribution Channel Strategy | Sales Operations | Category Management ⏩CHANNELS: Retail | Specialty/Alternative (Club, Value, Discount) | Convenience | E-Commerce | Frozen | Grocery | Protein | Home Improvement