Parth Parekh
Head of Growth || Performance Marketing || User Acquisition || CAC Owner || PnL Owner || Mobile App User-Acquisition || B2C & B2B
• 10 years of experience leading growth strategies across B2C and B2B verticals, managing $30 million+ marketing budgets in industries such as Fintech, Travel, and Subscription Apps.
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• Proven track record in developing multi-channel growth strategies, driving measurable results for products with over 1M monthly active users �MAU�. • Expertise in optimizing key KPIs like CAC, LTV, user growth, and engagement to deliver sustainable business outcomes. • Expertise in marketing measurement methodologies, including multi-cell testing, incrementality, media mix modelling and attribution modeling to drive data-backed business decisions. • Experience in implementing measurement and attribution strategies such as SKAN and MMPs such as Singular, AppsFlyer. • Hands-on experience with paid media tools including Google Ads, Meta Ads, and CRM tools such as Braze/Clevertap/moengage. • Skilled in CRM and app marketing, designing and implementing customer lifecycle strategies to maximize retention and monetization. • Deep understanding of marketing analytics, attribution models, and experimentation frameworks, for data-driven decision-making. • Strong leadership in cross-functional collaboration, aligning growth marketing initiatives with business goals by partnering with Product, Analytics, and Commercial teams.
GTM Index
- VOYANTISJOB
- Head of GTM - APAC & MENA1Y 2M
Head of GTM - APAC & MENA
Voyantis
- MULTIBANK GROUPJOB
- Performance & Growth (Fint…3M
Performance & Growth (Fintech Growth Consultant)
MultiBank Group
- CAREEMJOB
- Senior Growth Mgr8M
Senior Growth Manager
Careem
- FAIRMONEYJOB
- Senior Growth Mgr2Y 3M
Senior Growth Manager
FairMoney
- JIOSAAVNJOB
- Subscription Growth8M
Subscription Growth
JioSaavn
• Responsible for revenue growth of Paid subscriptions in the US, UK, Canada, UAE and MENA, Australia • Handling channels such as CRM, Audio Ads, In-App campaigns, Performance Marketing through Google Ads, Facebook Ads and other programmatic channels and Product led initiatives • Planned and now executing CRM campaigns for new user acquisition, retention, increasing engagement and remonetisation of churned users
- OYOJOB
- Growth Mgr1Y 7M
Growth Manager
OYO
• Dedicatedly working for New User Acquisition in USA market. Scaled business 10x in terms of Revenue and Used Room Nights from channels like AdWords - UAC, SEM and Facebook, Programmatic, Apple Search Ads. Used holistic Digital Marketing strategy by working on full funnel optimization such as App Store Optimization, Channel Specific Creative Strategy and Customer Journey on App. • Working with Product Management Team to optimize New User Flow on App in terms of Growth and Conversion Team. Increased repeat user by running campaigns through App Dynamic remarketing, UAC for Re-engagement, RTB house, Cretio, Facebook remarketing. • Grew new user of OYO in all markets through referral program…
- User Acquisition5M
User Acquisition
OYO
• Launched New User Acquisition campaigns in various International Markets such as SEA, UAE and MENA, USA, EU by using various channels such as Google AdWords, Facebook, Snapchat, Programmatic and Affiliate marketing. • Scaled revenue by more than 2x from Mobile App for all International Markets. Managed more than 16 Channel Partners. Managed End to End operation of more than 16 Partners on their vendor on boarding to final billing • Worked with Product Management team to increase registration percentage and booking conversion by20%
- MSDJOB
- Summer Intern2M
Summer Intern
MSD
Conducted a qualitative market research interviewing 70+ doctors to determine the clinical considerations by doctors while prescribing drugs to the Diabetic patients Carried out competitive benchmarking for type 2 diabetes to identify threats and opportunities for the brand “Januvia” which is the market leader by revenue of 900Crs Used cluster analysis for customer segmentation to create a new marketing strategy which helped to improve efficacy in business pitch of Medical Representatives
- VARAHI INDUSTRIES - INDIAJOB
- Digital & PMM2Y 11M
Digital & Product Marketing Manager
Varahi Industries - India
• Led the digital and product marketing efforts for the entire engineering business, crafting strategies that drove business growth and market penetration. • Developed and executed both digital and offline marketing strategies to achieve revenue targets, including email marketing, SEO, and Facebook campaigns. • Managed ATL & BTL activities such as trade shows and industry events to enhance brand awareness and customer engagement. • Achieved a 35% business growth by aligning product offerings with market needs and executing targeted marketing initiatives across stakeholders. • Conducted market and customer research to identify key opportunities and address customer pain points, shaping produ…
- Job: Voyantis — Head of GTM - APAC & MENA · 2025-06 – present
- Job: Varahi Industries - India — Digital & Product Marketing Manager · 2014-07 – 2017-06 — • Led the digital and product marketing efforts for the entire engineering business, crafting strategies that drove business growth and market penetration. • Developed and executed both digital and offline marketing strategies to achieve revenue targets, including email marketing, SEO, and Facebook campaigns. • Managed ATL & BTL activities such as trade shows and industry events to enhance brand awareness and customer engagement. • Achieved a 35% business growth by aligning product offerings with market needs and executing targeted marketing initiatives across stakeholders. • Conducted market and customer research to identify key opportunities and address customer pain points, shaping produ…
- Job: MSD — Summer Intern · 2018-04 – 2018-06 — Conducted a qualitative market research interviewing 70+ doctors to determine the clinical considerations by doctors while prescribing drugs to the Diabetic patients Carried out competitive benchmarking for type 2 diabetes to identify threats and opportunities for the brand “Januvia” which is the market leader by revenue of 900Crs Used cluster analysis for customer segmentation to create a new marketing strategy which helped to improve efficacy in business pitch of Medical Representatives
- Job: Careem — Senior Growth Manager · 2023-12 – 2024-08
- Job: OYO — User Acquisition · 2019-01 – 2019-06 — • Launched New User Acquisition campaigns in various International Markets such as SEA, UAE and MENA, USA, EU by using various channels such as Google AdWords, Facebook, Snapchat, Programmatic and Affiliate marketing. • Scaled revenue by more than 2x from Mobile App for all International Markets. Managed more than 16 Channel Partners. Managed End to End operation of more than 16 Partners on their vendor on boarding to final billing • Worked with Product Management team to increase registration percentage and booking conversion by20%
- Job: MultiBank Group — Performance & Growth (Fintech Growth Consultant) · 2025-03 – 2025-06
- Job: OYO — Growth Manager · 2019-06 – 2021-01 — • Dedicatedly working for New User Acquisition in USA market. Scaled business 10x in terms of Revenue and Used Room Nights from channels like AdWords - UAC, SEM and Facebook, Programmatic, Apple Search Ads. Used holistic Digital Marketing strategy by working on full funnel optimization such as App Store Optimization, Channel Specific Creative Strategy and Customer Journey on App. • Working with Product Management Team to optimize New User Flow on App in terms of Growth and Conversion Team. Increased repeat user by running campaigns through App Dynamic remarketing, UAC for Re-engagement, RTB house, Cretio, Facebook remarketing. • Grew new user of OYO in all markets through referral program…
- Job: FairMoney — Senior Growth Manager · 2021-09 – 2023-12
- Job: JioSaavn — Subscription Growth · 2021-01 – 2021-09 — • Responsible for revenue growth of Paid subscriptions in the US, UK, Canada, UAE and MENA, Australia • Handling channels such as CRM, Audio Ads, In-App campaigns, Performance Marketing through Google Ads, Facebook Ads and other programmatic channels and Product led initiatives • Planned and now executing CRM campaigns for new user acquisition, retention, increasing engagement and remonetisation of churned users
- School: Indian Institute of Foreign Trade — Master of Business Administration - MBA, International Business
- School: Gujarat Technological University, Ahmedbabd — bachelor's of Engineering, Mechanical Engineering
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