Obi A.
GTM Systems Architect | Bridging GTM Strategy & Engineering for B2B SaaS Revenue Teams | RevOps
Most companies are playing with AI tools, but very few are using them to drive real It’s easy to get lost in the hype of fancy tools, vague automations, and zero pipeline to show for
More
I’m Obi, and I help B2B companies fix Over the last five years, I've designed and built GTM infrastructure for B2B companies that connect strategy to pipeline. In the past 15 months, I’ve gone deep into Clay, using it to replace fragile, manual sales workflows with scalable GTM systems that drive If you’re a founder, RevOps lead, or GTM owner trying to scale pipeline without scaling headcount, I’ll help you build systems that That includes:- ABM workflows that surface high-fit accounts using job postings, tech stack signals, and custom scoring logic- Intent-based campaigns that trigger outreach based on hiring surges, funding rounds, tech adoption, or firmographic shifts- Inbound workflows that route, score, and assign leads in real-time based on firmographic and behavioral data- Offer-led prospecting workflows that dynamically generate hyper-relevant offers based on each company’s positioning and ICP fitMy campaigns consistently outperform industry benchmarks because I don’t treat Clay like a spreadsheet; I treat it like a GTM If you’re serious about building a pipeline and want someone who understands both the strategy and systems side of GTM, I’m your DM me and I’ll show you how I work.
GTM Index
- BRILLIANTLY DONEJOB
- RevOps Specialist1Y 9M
RevOps Specialist
Brilliantly Done
Embedded part-time with Brilliantly to support the CEO and their SaaS client portfolio across GTM strategy and revenue systems. I design and implement workflows that convert audience attention and inbound interest into qualified pipeline to bridge the gap between content-driven demand and structured revenue processes. Key contributions: Designed LinkedIn outreach workflows that systematically monetize the CEO's audience to turn organic attention into booked meetings and new business Advise SaaS clients on GTM strategy and outbound infrastructure, including campaign architecture, ICP-driven list building, and messaging systems designed for their specific growth stage
- PR VOLTJOB
- GTM Specialist1Y
GTM Specialist
PR Volt
At PR Volt, I architected and scaled multi-channel outbound systems to support both their agency client acquisition and SaaS product. Working as a GTM Systems contractor, I designed automated revenue workflows using Clay, Smartlead, Zapier, and Make to replace manual prospecting processes with scalable infrastructure. My work spanned GTM strategy through technical execution, covering data-driven targeting, messaging frameworks, deliverability optimization, and full-funnel outbound performance.
- IAZ MEDIAJOB
- Head of Operations2Y 8M
Head of Operations
IAZ Media
Served as a founding operator at a performance-driven outbound agency and leading GTM operations across a portfolio of 30+ clients spanning SaaS, marketing, consulting, and PR. Designed, built, and scaled outbound revenue systems from the ground up, owning everything from workflow architecture to team buildout. Key contributions: Architected full-funnel outbound systems using Clay, Instantly, Smartlead, and Apollo, building repeatable GTM infrastructure tailored to each client's ICP and growth stage Designed offer positioning and messaging frameworks that translated each client's value proposition into pipeline-generating outbound motions Built and managed the full data infrastructure, inc…
- FINANCEVINEJOB
- Head of outreach5M
Head of outreach
FinanceVine
I was in charge of managing their entire outbound lead generation campaigns
- AM MARKETINGJOB
- Outreach Mgr9M
Outreach Manager
AM Marketing
I was in charge of overseeing the entire fulfillment process for clients
- Job: Brilliantly Done — RevOps Specialist · 2024-11 – present — Embedded part-time with Brilliantly to support the CEO and their SaaS client portfolio across GTM strategy and revenue systems. I design and implement workflows that convert audience attention and inbound interest into qualified pipeline to bridge the gap between content-driven demand and structured revenue processes. Key contributions: Designed LinkedIn outreach workflows that systematically monetize the CEO's audience to turn organic attention into booked meetings and new business Advise SaaS clients on GTM strategy and outbound infrastructure, including campaign architecture, ICP-driven list building, and messaging systems designed for their specific growth stage
- Job: AM Marketing — Outreach Manager · 2020-08 – 2021-05 — I was in charge of overseeing the entire fulfillment process for clients
- Job: FinanceVine — Head of outreach · 2021-05 – 2021-10 — I was in charge of managing their entire outbound lead generation campaigns
- Job: PR Volt — GTM Specialist · 2025-08 – present — At PR Volt, I architected and scaled multi-channel outbound systems to support both their agency client acquisition and SaaS product. Working as a GTM Systems contractor, I designed automated revenue workflows using Clay, Smartlead, Zapier, and Make to replace manual prospecting processes with scalable infrastructure. My work spanned GTM strategy through technical execution, covering data-driven targeting, messaging frameworks, deliverability optimization, and full-funnel outbound performance.
- Job: IAZ Media — Head of Operations · 2022-11 – 2025-07 — Served as a founding operator at a performance-driven outbound agency and leading GTM operations across a portfolio of 30+ clients spanning SaaS, marketing, consulting, and PR. Designed, built, and scaled outbound revenue systems from the ground up, owning everything from workflow architecture to team buildout. Key contributions: Architected full-funnel outbound systems using Clay, Instantly, Smartlead, and Apollo, building repeatable GTM infrastructure tailored to each client's ICP and growth stage Designed offer positioning and messaging frameworks that translated each client's value proposition into pipeline-generating outbound motions Built and managed the full data infrastructure, inc…
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Arpit SinghGTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations
Content Path
ex-HUEMOR®
- Alex LindahlSkill up on AI & GTM Engineering 👉 GTMEngineering.ai
Clayex-Digraph
- Marielle Camba ☕️GTM Operator @ Growth Engine X || github.com/mariellecamba-gtm
Growth Engine X
ex-autoMEE - AI & Business Automation Solutions
- Amit LaviFractional GTM & RevOps Lead | AI-Driven ABM Strategy | Ex-Google & Meta | Clay + HubSpot Fanboy
BAND
ex-Knostic
