Nora Peterson
AI Commercialization & GTM Operator | B2B SaaS | Ops & Revenue Scale
ex-ChiefI lead AI commercialization and GTM for B2B companies navigating the jump from product to repeatable revenue. Today, I drive positioning, ICP definition, design partner strategy, and early revenue architecture for an AI application builder in the Bay Area.
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My background spans early-stage startups and large global enterprises. At DXC Technology, I worked directly with the President and executive team on profitability, operating discipline, and revenue performance across complex portfolios, helping drive transformation initiatives that required coordination across product, delivery, and commercial teams. Earlier at Aon, I led business development within the Global Innovation Center in Singapore, managing ML and engineering teams and bringing new analytics products from concept to market. I operate at the intersection of product, revenue, and operations with shared accountability for commercial outcomes. I work best with founders and executive teams moving from founder-led selling to scalable GTM, where growth stops being about individual grind and instead requires tighter positioning, clearer alignment between product and revenue motion, and an operating cadence that makes performance repeatable.
GTM Index
- MORPH SYSTEMSJOB
- GTM & Product (Fractional)1Y 2M
GTM & Product (Fractional)
Morph Systems
• Drive GTM positioning and ICP strategy for an AI application builder • Build core messaging across website, documentation, marketing channels and product narrative • Generate early market engagement, feeding customer insight directly into product-market alignment
- CHIEFJOB
- Founding Member6Y 11M
Founding Member
Chief
Founding member at Chief when it first launched in Tribeca, NYC.
- DXC TECHNOLOGYJOB
- Transformation, Americas A…11M
Transformation, Americas Accounts
DXC Technology
DXC Technology is an $16B Global IT & Technology Services company that helps companies run their mission critical IT systems with latest innovate technologies. In my role: • Led profitability and operating discipline initiatives across complex enterprise account portfolios • Drove margin improvement and revenue optimization efforts, aligning delivery, product, and commercial teams
- Head of Data Operations &…1Y 11M
Head of Data Operations & General Manager
DXC Technology
• Worked directly with President and executive team in building a new analytics division serving Global Insurance and BPO clients, bringing data products from concept through commercialization Owned multi-million-dollar client portfolios with full P&L accountability • Launched new analytics offerings that expanded revenue streams and strengthened client value propositions
- General Mgr & Head of Oper…1Y 10M
General Manager & Head of Operations
DXC Technology
• Oversaw multi-million-dollar P&L and led 200+ technical and delivery professionals across enterprise accounts • Drove revenue growth and operational efficiency through KPI discipline, executive operating cadence, and structured client reviews
- NYU SCHOOL OF PROFESSIONAL STUDIESJOB
- Adjunct Instructor2Y 11M
Adjunct Instructor
NYU School of Professional Studies
Designed and taught Entrepreneurship curriculum in the Sports Management Degree Program Spring 2022: Entrepreneurship Through Sports: The Incubator Phase Fall 2021: Foundations in Sports Entrepreneurship Fall 2020: Entrepreneurship Through Sports: The Incubator Phase Spring 2020: Entrepreneurship Through Sports: The Accelerator Phase
- HALO INCUBATORJOB
- Co-Founder3Y 11M
Co-Founder
Halo Incubator
Halo Incubator is a pre-seed accelerator for women founders in NYC. Built and led 8 cohorts supporting 49 founders, with 41% securing funding post-program through structured curriculum, mentorship, and corporate partnerships.
- JASPERJOB
- VP of Operations11M
VP of Operations
Jasper
Jasper provides credit to professionals relocating to the US and those seeking to build their credit history. Jasper is a Mastercard branded credit card with generous cash back rewards. Responsible for scaling US operations and growth initiatives. • Partnered with CEO to lead Series A fundraising and investor diligence process • Built US operational infrastructure spanning B2B partnerships, marketing, and business development • Established affiliate and enterprise partnerships to expand global distribution channels
- DOW JONESJOB
- VP, Global Sales and Busin…1Y 11M
Vice President, Global Sales and Business Strategy (Wall Street Journal)
Dow Jones
• Led global sales strategy across digital media and information products, including WSJ, driving conversion from print to digital revenue • Designed sales compensation and quota structures to align performance with profitability goals • Strengthened pipeline visibility and forecasting discipline across global sales teams
- AON AUSTRALIAJOB
- Head of BD, Global Innovat…1Y 11M
Head of Business Development, Global Innovation & Data Analytics Center
Aon Australia
As Head of Business Development for Aon’s Global Data Analytics and Innovation Center in Singapore, I led ML and engineering teams developing analytics products and acted as the entry point for new product concepts and commercialization efforts. I drove cross-border innovation initiatives aligning product development, commercial strategy, and enterprise stakeholders to bring new data-driven solutions to market.
- Program Mgr - Client Insight2Y 11M
Program Manager - Client Insight
Aon Australia
Relocated to Singapore to help launch a new initiative out of Aon’s newly established Innovation Center; key member of the leadership team to help the center grow to over 100 employees. I led a team of engineers and statisticians in building models to predict client churn to proactively manage retention and designed solutions and analytics tools for our global colleagues to help them grow their business via client insights. Provided leadership and insight into client relationships and marketing effectiveness on investments to execute on strategies to increase bottom line growth.
- Mktg Mgr3Y 11M
Marketing Manager
Aon Australia
Management of Corporate Marketing Insight team in the design of analytics tools for Aon's global colleagues. Project Manager for a 10-person offshore team in Bangalore, India.
- Financial Analyst1Y 11M
Financial Analyst
Aon Australia
Managed a $100M+ budget, built financial models and developed monthly forecasts.
- Job: Morph Systems — GTM & Product (Fractional) · 2025-08 – present · 1y — • Drive GTM positioning and ICP strategy for an AI application builder • Build core messaging across website, documentation, marketing channels and product narrative • Generate early market engagement, feeding customer insight directly into product-market alignment
- Job: Chief — Founding Member · 2019 – 2025 · 6y — Founding member at Chief when it first launched in Tribeca, NYC.
- Job: DXC Technology — Transformation, Americas Accounts · 2022 – 2022-12 · 11 mo — DXC Technology is an $16B Global IT & Technology Services company that helps companies run their mission critical IT systems with latest innovate technologies. In my role: • Led profitability and operating discipline initiatives across complex enterprise account portfolios • Drove margin improvement and revenue optimization efforts, aligning delivery, product, and commercial teams
- Job: DXC Technology — Head of Data Operations & General Manager · 2021 – 2022 · 1y — • Worked directly with President and executive team in building a new analytics division serving Global Insurance and BPO clients, bringing data products from concept through commercialization Owned multi-million-dollar client portfolios with full P&L accountability • Launched new analytics offerings that expanded revenue streams and strengthened client value propositions
- Job: DXC Technology — General Manager & Head of Operations · 2020-02 – 2021 · 11 mo — • Oversaw multi-million-dollar P&L and led 200+ technical and delivery professionals across enterprise accounts • Drove revenue growth and operational efficiency through KPI discipline, executive operating cadence, and structured client reviews
- Job: NYU School of Professional Studies — Adjunct Instructor · 2020 – 2022 · 2y — Designed and taught Entrepreneurship curriculum in the Sports Management Degree Program Spring 2022: Entrepreneurship Through Sports: The Incubator Phase Fall 2021: Foundations in Sports Entrepreneurship Fall 2020: Entrepreneurship Through Sports: The Incubator Phase Spring 2020: Entrepreneurship Through Sports: The Accelerator Phase
- Job: Halo Incubator — Co-Founder · 2018 – 2021 · 3y — Halo Incubator is a pre-seed accelerator for women founders in NYC. Built and led 8 cohorts supporting 49 founders, with 41% securing funding post-program through structured curriculum, mentorship, and corporate partnerships.
- Job: Jasper — VP of Operations · 2019 – 2019 · 0 mo — Jasper provides credit to professionals relocating to the US and those seeking to build their credit history. Jasper is a Mastercard branded credit card with generous cash back rewards. Responsible for scaling US operations and growth initiatives. • Partnered with CEO to lead Series A fundraising and investor diligence process • Built US operational infrastructure spanning B2B partnerships, marketing, and business development • Established affiliate and enterprise partnerships to expand global distribution channels
- Job: Dow Jones — Vice President, Global Sales and Business Strategy (Wall Street Journal) · 2017 – 2018 · 1y — • Led global sales strategy across digital media and information products, including WSJ, driving conversion from print to digital revenue • Designed sales compensation and quota structures to align performance with profitability goals • Strengthened pipeline visibility and forecasting discipline across global sales teams
- Job: Aon Australia — Head of Business Development, Global Innovation & Data Analytics Center · 2016 – 2017 · 1y — As Head of Business Development for Aon’s Global Data Analytics and Innovation Center in Singapore, I led ML and engineering teams developing analytics products and acted as the entry point for new product concepts and commercialization efforts. I drove cross-border innovation initiatives aligning product development, commercial strategy, and enterprise stakeholders to bring new data-driven solutions to market.
- Job: Aon Australia — Program Manager - Client Insight · 2014 – 2016 · 2y — Relocated to Singapore to help launch a new initiative out of Aon’s newly established Innovation Center; key member of the leadership team to help the center grow to over 100 employees. I led a team of engineers and statisticians in building models to predict client churn to proactively manage retention and designed solutions and analytics tools for our global colleagues to help them grow their business via client insights. Provided leadership and insight into client relationships and marketing effectiveness on investments to execute on strategies to increase bottom line growth.
- Job: Aon Australia — Marketing Manager · 2011 – 2014 · 3y — Management of Corporate Marketing Insight team in the design of analytics tools for Aon's global colleagues. Project Manager for a 10-person offshore team in Bangalore, India.
- Job: Aon Australia — Financial Analyst · 2010 – 2011 · 1y — Managed a $100M+ budget, built financial models and developed monthly forecasts.
- School: The University of Chicago Booth School of Business — Master of Business Administration (M.B.A.), Marketing, Operations, Strategic Management and Entrepreneurship
- School: University of Illinois at Chicago — Bachelor's degree, Finance, General
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