Nicole Parmar
Growth strategist supported 2 teams through acquisitions: Founder | Professor | Investor | Top 40 Under 40
I spent years teaching deaf children how to communicate in a world not built for them. Turns out that's exactly the skill set you need to cut through noise in marketing!
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I help consumer brands and founder-led companies use AI and data-driven marketing systems to scale revenue and make smarter growth For more than a decade, I have worked at the intersection of growth strategy, marketing, and emerging technology, helping organizations move beyond guesswork and build repeatable systems that turn attention into measurable business My work spans operating, advising, and building brands. As CoFounder of Gunkii and Founder of JNJ Business Strategies, I focus on applying AI, analytics, and strategic positioning to unlock growth opportunities that traditional marketing often Highlights:• Built and led growth strategies for consumer brands and founder-led companies, helping teams turn fragmented marketing efforts into scalable acquisition • I've lead growth metrics to support two teams through successful • I've Applied AI and data-driven decision frameworks to improve targeting, reduce customer acquisition inefficiencies, and help organizations make faster, higher-confidence marketing I teach public relations and marketing strategies, working with the next generation of marketers to understand how AI, data, and technology are reshaping the way brands grow.
GTM Index
- GUNKIIJOB
- Co-CEO/Founder Gunkii.com6Y 5M
Co-CEO/Founder Gunkii.com
Gunkii
- JNJ BUSINESS STRATEGIESJOB
- Founder & Managing Partner12Y 7M
Founder & Managing Partner
JNJ Business Strategies Inc.
JNJ Business Strategies builds growth systems that turn marketing into predictable revenue. We work with consumer brands, founder-led companies, and SMB's SME's looking to grow that have outgrown fragmented tactics and need clear strategy, AI, automation, execution & measurement. Recent work: • Repositioned a real estate development and launched targeted campaigns that generated qualified buyer inquiries within the first weeks of marketing. • Restructured acquisition for a health and wellness brand; improved lead quality, reduced wasted spend, and decreased no-show rates from 11% to 2% through automation. • Led a full website rebuild and SEO, AEO, and GEO strategy for an international yac…
- COLIBRI GROUPJOB
- AI Business Analyst & GTM…9M
AI Business Analyst & GTM Specialist (Contract Role)
Colibri Group
Led GTM strategy development for 4 brands over a 3-month period. Co-created a standardized reporting dashboard to capture marketing and learning metrics, improving speed of iteration, pivot decisions, and scaling clarity.
- UNIVERSITY CANADA WESTJOB
- Professor2Y 8M
Professor
University Canada West
Professor: PUBR 300, PUBR 304, COMM 105, COMM 405 and Capstone Work 490
- THE ADVENTURES OF JAI JAI BINKSJOB
- Author7Y 7M
Author
The Adventures of Jai Jai Binks
The Adventures of Jai Jai Binks is a book series that follows the adventures of a precarious, charismatic and fun loving boy named Jai. Life is an adventure and this little fellow is always down for the ride! Follow along on Jai’s life adventures and learn about the many firsts and trials and tribulations he experiences with his family. Also, follow along as he learns French, Canada’s second official language. This adventure is not one that will soon be forgotten.
- DEEPNDJOB
- Advisor2Y 8M
Advisor
deepND Inc.
deepND helps customers predict better hiring outcomes using artificial intelligence. Their technology is purpose-built for companies that hire high volumes of customer-facing hourly workers, including retail, restaurants, call centres and direct sales. Founded in Vancouver, Canada with a mission to deliver the right hire, every time. deepND is set to launch in Q1 2020 across Canada and the United States. We are looking for customers, strategic advisors and future investors who are ready to take the suck out of hiring. Contact me today to learn more: brianna@deepnd.io TAKE THE SUCK OUT OF HIRING | deepnd.io
- BC TECHJOB
- Workshop Lead2Y 1M
Workshop Lead
BC Tech
Supporting start ups with their growth and marketing needs. Sessions are geared towards Mar-Tech, automation, sequencing, attribution, MTA and MMM.
- TEDXGASTOWNWOMENJOB
- Mktg | Content | Speakers4Y 4M
Marketing | Content | Speakers
TEDxGastownWomen
TedXgastownwomen is all about team work. Whatever needs to be done we all pitch in and support each other. I focus on the content for the site (blogs), evaluating speakers, supporting the marketing and social media team and anything else that is asked of me.
- DNAPOWERJOB
- Embedded Executive1Y 1M
Embedded Executive
dnaPower Inc.
They specialize in lifestyle genetics: DNA is 99.8% the same. 0.2% accounts for the incredible variety among humans. They specialize in researching the genetic variations between people related to lifestyle so that they can put the best, most useful scientific information for your unique body in your hands. Your actions change your genetics: Well actually, it changes your gene expression. This is called epigenetics. Your DNA code is your lifetime blueprint. How you live your life – epigenetics - determines how that blueprint becomes your house – your body. Diet, exercise, stress, sleep, environment and more play an essential role in how your genes express themselves. Live according to…
- PICATIC.COMJOB
- Growth Mktg6Y 7M
Growth Marketing
Picatic.com
- Job: Gunkii — Co-CEO/Founder Gunkii.com · 2020-03 – present
- Job: JNJ Business Strategies Inc. — Founder & Managing Partner · 2014 – present — JNJ Business Strategies builds growth systems that turn marketing into predictable revenue. We work with consumer brands, founder-led companies, and SMB's SME's looking to grow that have outgrown fragmented tactics and need clear strategy, AI, automation, execution & measurement. Recent work: • Repositioned a real estate development and launched targeted campaigns that generated qualified buyer inquiries within the first weeks of marketing. • Restructured acquisition for a health and wellness brand; improved lead quality, reduced wasted spend, and decreased no-show rates from 11% to 2% through automation. • Led a full website rebuild and SEO, AEO, and GEO strategy for an international yac…
- Job: BC Tech — Workshop Lead · 2017-08 – 2019-09 — Supporting start ups with their growth and marketing needs. Sessions are geared towards Mar-Tech, automation, sequencing, attribution, MTA and MMM.
- Job: TEDxGastownWomen — Marketing | Content | Speakers · 2015-04 – 2019-08 — TedXgastownwomen is all about team work. Whatever needs to be done we all pitch in and support each other. I focus on the content for the site (blogs), evaluating speakers, supporting the marketing and social media team and anything else that is asked of me.
- Job: Picatic.com — Growth Marketing · 2012-01 – 2018-08
- Job: deepND Inc. — Advisor · 2018-05 – 2021-01 — deepND helps customers predict better hiring outcomes using artificial intelligence. Their technology is purpose-built for companies that hire high volumes of customer-facing hourly workers, including retail, restaurants, call centres and direct sales. Founded in Vancouver, Canada with a mission to deliver the right hire, every time. deepND is set to launch in Q1 2020 across Canada and the United States. We are looking for customers, strategic advisors and future investors who are ready to take the suck out of hiring. Contact me today to learn more: brianna@deepnd.io TAKE THE SUCK OUT OF HIRING | deepnd.io
- Job: Colibri Group — AI Business Analyst & GTM Specialist (Contract Role) · 2025-11 – present — Led GTM strategy development for 4 brands over a 3-month period. Co-created a standardized reporting dashboard to capture marketing and learning metrics, improving speed of iteration, pivot decisions, and scaling clarity.
- Job: University Canada West — Professor · 2023-12 – present — Professor: PUBR 300, PUBR 304, COMM 105, COMM 405 and Capstone Work 490
- Job: The Adventures of Jai Jai Binks — Author · 2019-01 – present — The Adventures of Jai Jai Binks is a book series that follows the adventures of a precarious, charismatic and fun loving boy named Jai. Life is an adventure and this little fellow is always down for the ride! Follow along on Jai’s life adventures and learn about the many firsts and trials and tribulations he experiences with his family. Also, follow along as he learns French, Canada’s second official language. This adventure is not one that will soon be forgotten.
- Job: dnaPower Inc. — Embedded Executive · 2018-01 – 2019-02 — They specialize in lifestyle genetics: DNA is 99.8% the same. 0.2% accounts for the incredible variety among humans. They specialize in researching the genetic variations between people related to lifestyle so that they can put the best, most useful scientific information for your unique body in your hands. Your actions change your genetics: Well actually, it changes your gene expression. This is called epigenetics. Your DNA code is your lifetime blueprint. How you live your life – epigenetics - determines how that blueprint becomes your house – your body. Diet, exercise, stress, sleep, environment and more play an essential role in how your genes express themselves. Live according to…
- School: University of Saskatchewan — Masters, Evaluation and measurement
- School: Minot State University — B.A, Psychology
- School: Minot State University — Bs.Ed, Taken In Conjunction with Deaf education
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