Nick Beale

Go-to-Market Strategy & Systems | Data Strategy & Enablement | Business Intelligence & Analytics

Location n/a
Lumin Digitalex-Amtelcoex-Thermo Fisher Scientific

I work on go-to-market data and systems that are reliable and usable. Day to day, that means shaping the GTM data model, connecting data across GTM technologies, and building the analytics layer teams rely on.

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I’ve supported startups, scale-ups, and enterprise environments, staying close to the work as a hands-on practitioner. Focus areas: translating strategy into durable data flows, governance and quality, and dashboards leaders can trust. At Lumin, I’m helping evolve our GTM foundation—standardized metrics, dependable pipelines, and self-service insight.

Career TimelineNOW → PAST

GTM Index

  1. LUMIN DIGITALJOB
    1. VP, GTM (GTM) Systems & In…
      5M
    2. Dir, GTM (GTM) Systems & I…
      3M
    3. Dir, Sales and Mktg Operat…
      1Y 8M
  2. FLYRJOB
    1. Head of Mktg Data & Analyt…
      6M
  3. DEMANDBASEJOB
    1. Senior GTM & Data Strategist
      1Y 4M
    2. Demandbase Attribution Arc…
      9M
  4. DELUXEJOB
    1. Mktg Data Operations, Prin…
      10M
  5. ALIGHT SOLUTIONSJOB
    1. Mgr, Mktg Analytics
      1Y 5M
  6. THERMO FISHER SCIENTIFICJOB
    1. Master Data Mgr - Mktg & CRM
      1Y 7M
    2. Mktg Analytics Technical L…
      1Y 8M
    3. Mktg Analyst
      1Y 1M
  7. GORDON FLESCH COMPANYJOB
    1. Pricing Analyst
      4Y 4M
  8. WEST BUSINESS SERVICESJOB
    1. Inside Sales Executive
      9M
  9. AMTELCOJOB
    1. Field Eng Specialist
      2Y
    2. Intern
      3M
  10. UNIVERSITY DIRECTORIESJOB
    1. Mobile Account Mgr
      3M
    2. Local Sales Mgr
      3M

Time in market 19Y 3MOpen 1Closed 16Stints 17

gtmindex.io/p/nicholasbeale

  1. Job: Lumin Digital — Director, Go-to-Market (GTM) Systems & Intelligence · 2025-11 – 2026-02
  2. Job: Amtelco — Field Engineering Specialist · 2007-08 – 2009-08
  3. Job: Thermo Fisher Scientific — Marketing Analyst · 2014-10 – 2015-11
  4. Job: University Directories — Local Sales Manager · 2008-05 – 2008-08
  5. Job: FLYR — Head of Marketing Data & Analytics · 2023-08 – 2024-02
  6. Job: Thermo Fisher Scientific — Master Data Manager - Marketing & CRM · 2017-09 – 2019-04
  7. Job: Deluxe — Marketing Data Operations, Principal Architect · 2020-09 – 2021-07
  8. Job: Gordon Flesch Company — Pricing Analyst · 2010-06 – 2014-10
  9. Job: Lumin Digital — Director, Sales and Marketing Operations and Analytics · 2024-02 – 2025-10
  10. Job: Alight Solutions — Manager, Marketing Analytics · 2019-04 – 2020-09
  11. Job: Demandbase — Senior Go-to-Market & Data Strategist · 2022-04 – 2023-08
  12. Job: Demandbase — Demandbase Attribution Architect · 2021-07 – 2022-04
  13. Job: Thermo Fisher Scientific — Marketing Analytics Technical Lead · 2015-12 – 2017-08
  14. Job: West Business Services — Inside Sales Executive · 2009-09 – 2010-06
  15. Job: Lumin Digital — VP, Go-to-Market (GTM) Systems & Intelligence · 2026-03 – present
  16. Job: Amtelco — Intern · 2007-05 – 2007-08
  17. Job: University Directories — Mobile Account Manager · 2008-09 – 2008-12

Skills

HubSpotDemandbaseMarketoSolution ArchitectureAccount MarketingData GovernanceGoogle AnalyticsSales ProcessMarketing StrategySales OperationsPricing StrategyBusiness AnalysisAdvertisingSales Process ImplementationCold CallingAccount Sales StrategiesSales CompensationSupplier NegotiationMicrosoft ExcelManagement

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