Nicholas Erickson
GTM Operations Lead at Tulip
I’m a results-driven GTM Operations leader with a passion for building scalable processes, aligning cross-functional teams, and driving operational excellence across Sales, Customer Success, and Professional Services.
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With experience leading global go-to-market strategy execution, I bridge the gap between strategy and execution by turning insights into actions that enable growth, efficiency, and accountability. I specialize in optimizing commercial systems, implementing data-driven processes, and fostering alignment between teams to ensure predictable, sustainable revenue performance. As a subject matter expert in GTM tools and processes, I’m committed to creating clarity, improving visibility, and enabling teams to focus on what matters most: delivering customer and business impact. I thrive in dynamic environments where I can build structure, streamline operations, and partner with leadership to translate vision into measurable outcomes.
GTM Index
- TULIP INTERFACESJOB
- GTM Operations Lead2Y 11M
GTM Operations Lead
Tulip Interfaces
Accountable for planning, coordinating, and executing GTM operations strategies across Sales and Customer Success globally. Act as a key operational liaison to cross-functional teams, driving alignment and fostering seamless collaboration. Develop and optimize business processes to enable scalable growth and enhance operational efficiency. Serve as the SME for GTM systems and tools, ensuring effective utilization and ongoing maintenance. Track and analyze pipeline health, performance metrics, and the progress of strategic initiatives, delivering actionable insights to stakeholders. Proactively address and escalate operational or strategic issues to ensure timely resolution. Provide regular…
- GTM Operations Mgr1Y 5M
GTM Operations Manager
Tulip Interfaces
Responsible for identifying and enabling best practices within Customer Success and Sales tools to optimize processes. Drive initiatives to streamline customer success workflows through automation and build new processes to support organizational growth. Develop and review analyses to transform insights into actions and guide the post-sales team. Support thought leadership, post-sales enablement, and expansion strategies. Identify and resolve roadblocks in post-sales processes, implementing effective solutions. Assist with ad-hoc post-sales operations tasks, including testing, integrating, and maintaining new tools and features. Provide front-line support for troubleshooting and resolving i…
- SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
- ISV/OEM & Tech Alliances G…6M
ISV/OEM & Tech Alliances GTM Specialist
ServiceNow – The Enterprise Cloud Company
Responsible for planning, organizing, and directing the execution of the ISV/OEM and Tech Alliances partner GTM globally. Function as the partner program liaison to the sales teams. Create and modify business processes to support growth. Assist with partner planning, forecast, and pipeline quality management. Function as the SME for the partner’s GTM programs. Track and report on the partner’s business. Escalating business or contractual issues as they arise. Prepare and deliver program status updates to ACE, Sales, and Operations Management.
- STRATUS TECHNOLOGIESJOB
- Global Partner Program Mgr1Y 8M
Global Partner Program Manager
Stratus Technologies
Responsible for implementing, managing, and reviewing the Stratus Partner Program globally while driving partner adoption for active and prospective partners. Manage the partner application process where a review and approval is required to initiate the on-boarding activities based on partner type. Create, maintain, and manage the Global Program Guides, Discount Matrices, and Deal Registration process documentation. Generate and oversee partner reports for revenue attainment, forecasts, and partner training based upon mutually agreed business plans to validate requirements are being met. Liaise with key channel stakeholders to optimize results for both Stratus and its partners.
- Global Digital Mktg Progra…1Y 8M
Global Digital Marketing Programs Specialist
Stratus Technologies
Responsible for digital program management office to align digital strategy, execution, and optimization among world-wide marketing teams on SEM, website, advertising, and other digital programs. Also, responsible for program management, reporting, results analysis, and communication. Utilization of data visualization tools within ZOHO Analytics to create dashboards for campaign and activity performance. Ensure proper data synchronization among an extensive MarTech tool stack for data accuracy.
- Mktg Programs Intern1Y
Marketing Programs Intern
Stratus Technologies
Multiple responsibilities including, but not limited to, prospect lead list scrubbing and importing through Pardot, launching and ensuring the continuous success of two content syndication campaigns, project manage PPC programs, utilizing call agency services to act as first touch and qualification for leads, implement meta descriptions for SEO, maintain multiple collateral vendor relations, and event coordination for company team building exercise.
- Job: Tulip Interfaces — GTM Operations Lead · 2023-09 – present — Accountable for planning, coordinating, and executing GTM operations strategies across Sales and Customer Success globally. Act as a key operational liaison to cross-functional teams, driving alignment and fostering seamless collaboration. Develop and optimize business processes to enable scalable growth and enhance operational efficiency. Serve as the SME for GTM systems and tools, ensuring effective utilization and ongoing maintenance. Track and analyze pipeline health, performance metrics, and the progress of strategic initiatives, delivering actionable insights to stakeholders. Proactively address and escalate operational or strategic issues to ensure timely resolution. Provide regular…
- Job: Stratus Technologies — Global Partner Program Manager · 2020-02 – 2021-10 — Responsible for implementing, managing, and reviewing the Stratus Partner Program globally while driving partner adoption for active and prospective partners. Manage the partner application process where a review and approval is required to initiate the on-boarding activities based on partner type. Create, maintain, and manage the Global Program Guides, Discount Matrices, and Deal Registration process documentation. Generate and oversee partner reports for revenue attainment, forecasts, and partner training based upon mutually agreed business plans to validate requirements are being met. Liaise with key channel stakeholders to optimize results for both Stratus and its partners.
- Job: Stratus Technologies — Marketing Programs Intern · 2017-06 – 2018-06 — Multiple responsibilities including, but not limited to, prospect lead list scrubbing and importing through Pardot, launching and ensuring the continuous success of two content syndication campaigns, project manage PPC programs, utilizing call agency services to act as first touch and qualification for leads, implement meta descriptions for SEO, maintain multiple collateral vendor relations, and event coordination for company team building exercise.
- Job: ServiceNow – The Enterprise Cloud Company — ISV/OEM & Tech Alliances GTM Specialist · 2021-10 – 2022-04 — Responsible for planning, organizing, and directing the execution of the ISV/OEM and Tech Alliances partner GTM globally. Function as the partner program liaison to the sales teams. Create and modify business processes to support growth. Assist with partner planning, forecast, and pipeline quality management. Function as the SME for the partner’s GTM programs. Track and report on the partner’s business. Escalating business or contractual issues as they arise. Prepare and deliver program status updates to ACE, Sales, and Operations Management.
- Job: Stratus Technologies — Global Digital Marketing Programs Specialist · 2018-06 – 2020-02 — Responsible for digital program management office to align digital strategy, execution, and optimization among world-wide marketing teams on SEM, website, advertising, and other digital programs. Also, responsible for program management, reporting, results analysis, and communication. Utilization of data visualization tools within ZOHO Analytics to create dashboards for campaign and activity performance. Ensure proper data synchronization among an extensive MarTech tool stack for data accuracy.
- Job: Tulip Interfaces — GTM Operations Manager · 2022-04 – 2023-09 — Responsible for identifying and enabling best practices within Customer Success and Sales tools to optimize processes. Drive initiatives to streamline customer success workflows through automation and build new processes to support organizational growth. Develop and review analyses to transform insights into actions and guide the post-sales team. Support thought leadership, post-sales enablement, and expansion strategies. Identify and resolve roadblocks in post-sales processes, implementing effective solutions. Assist with ad-hoc post-sales operations tasks, including testing, integrating, and maintaining new tools and features. Provide front-line support for troubleshooting and resolving i…
- School: University of Massachusetts Lowell — Bachelors, Management and Marketing
- School: Middlesex Community College — Business
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