Navneet Dass
Brand Marketing | Consumer Strategy | GTM & Growth | Building Brands that Scale | SCMHRD
Over the years, I’ve worked across infrastructure, energy, startups, and digital businesses. Different industries.
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Same pattern. People don’t buy products They buy familiarity, status, emotion, trust, and identity. That’s the part I spend the most time thinking about. Why people trust certain Why some stories Why perception changes faster than products do? My work sits across brand strategy, consumer insight, positioning, storytelling, execution, and business performance. I work closely on building brand perception, driving market differentiation, supporting commercial outcomes, and translating business objectives into campaigns, launches, and brand experiences people remember. I enjoy looking at brands end-to-end, from product positioning and go-to-market strategy to pricing, consumer behavior, sales alignment, and market response. One belief shaped how I approach marketing. Marketing is not B2B or B2C. It is P2P. Person to Person. Every business decision comes from a person trying to feel something, solve something, or become something. If you enjoy conversations around brands, consumer behavior, marketing strategy, or business growth, feel free to connect. 📩 com (All views shared here are )
GTM Index
- THE HOUSE OF ABHINANDAN LODHAJOB
- AGM Brand Mktg1M
AGM Brand Marketing
The House of Abhinandan Lodha
- ULTRATECH CEMENTJOB
- Lead Platform Mktg (B2C Bu…3Y 1M
Lead Platform Marketing (B2C Business)
UltraTech Cement
Drove brand, content, platform growth strategy and digital business for UltraTech’s B2C business.
- Management Trainee (PPO)2M
Management Trainee (PPO)
UltraTech Cement
•Led a market expansion and channel development project across South Punjab (Amritsar) for UltraTech Cement. •Conducted field research with 50+ dealers, 120+ retailers, and 100+ customers to uncover channel gaps and brand preference insights. •Designed a referral-led lead generation model leveraging masons and local influencers to improve customer acquisition. •Identified GTM optimization opportunities through structured feedback loops, with an estimated 12% potential sales uplift.
- LVXJOB
- Brand Mktg Intern2M
Brand Marketing Intern
LVX
Planned product launches and integrated social media campaigns while managing sponsorships for investor events.
- AH! VENTURESJOB
- Venture Capital Analyst3M
Venture Capital Analyst
ah! Ventures
Evaluated early-stage startups for investment across Seed and Series A funding rounds.
- CODEASYLUMSJOB
- GTM Planning2M
GTM Planning
CodeAsylums
Led the go-to-market strategy for CodeAsylums' transition from offline to online.
- FLYBOAT STARTUPS AND INNOVATIONSJOB
- Digital Mktg Consultant3M
Digital Marketing Consultant
Flyboat Startups and Innovations
Built and scaled digital marketing campaigns from scratch, delivering 5× ROAS.
- INDIANOIL - ADANI GAS PVT.JOB
- Senior Eng1Y 6M
Senior Engineer
IndianOil - Adani Gas Pvt. Ltd.
Managed city gas distribution projects, vendor coordination, and network planning for PNG pipelines across two urban clusters. Key Responsibilities & Achievements - • Oversaw end-to-end pipeline execution for 24,000+ households; managed vendor teams of 30+ workers across Chandigarh & Panchkula • Supported BD team with network mapping, site feasibility, and procurement planning using demographic insights • Optimized approval workflows (Note for Approval - NFA) and reviewed purchasing processes using SOR (Schedule of Rates) • Ensured municipal compliance and documentation for urban gas infrastructure rollouts
- Job: The House of Abhinandan Lodha — AGM Brand Marketing · 2026-07 – present
- Job: UltraTech Cement — Lead Platform Marketing (B2C Business) · 2023-06 – 2026-07 — Drove brand, content, platform growth strategy and digital business for UltraTech’s B2C business.
- Job: UltraTech Cement — Management Trainee (PPO) · 2022-04 – 2022-06 — •Led a market expansion and channel development project across South Punjab (Amritsar) for UltraTech Cement. •Conducted field research with 50+ dealers, 120+ retailers, and 100+ customers to uncover channel gaps and brand preference insights. •Designed a referral-led lead generation model leveraging masons and local influencers to improve customer acquisition. •Identified GTM optimization opportunities through structured feedback loops, with an estimated 12% potential sales uplift.
- Job: LVX — Brand Marketing Intern · 2022-01 – 2022-03 — Planned product launches and integrated social media campaigns while managing sponsorships for investor events.
- Job: ah! Ventures — Venture Capital Analyst · 2021-10 – 2022-01 — Evaluated early-stage startups for investment across Seed and Series A funding rounds.
- Job: CodeAsylums — GTM Planning · 2020-10 – 2020-12 — Led the go-to-market strategy for CodeAsylums' transition from offline to online.
- Job: Flyboat Startups and Innovations — Digital Marketing Consultant · 2020-02 – 2020-05 — Built and scaled digital marketing campaigns from scratch, delivering 5× ROAS.
- Job: IndianOil - Adani Gas Pvt. Ltd. — Senior Engineer · 2018-07 – 2020-01 — Managed city gas distribution projects, vendor coordination, and network planning for PNG pipelines across two urban clusters. Key Responsibilities & Achievements - • Oversaw end-to-end pipeline execution for 24,000+ households; managed vendor teams of 30+ workers across Chandigarh & Panchkula • Supported BD team with network mapping, site feasibility, and procurement planning using demographic insights • Optimized approval workflows (Note for Approval - NFA) and reviewed purchasing processes using SOR (Schedule of Rates) • Ensured municipal compliance and documentation for urban gas infrastructure rollouts
- School: Symbiosis Centre For Management and Human Resource Development — Master of Business Administration - MBA, Marketing
- School: Punjab Engineering College — Bachelor of Engineering - BE, Mechanical Engineering
Skills
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