Ethan Shapir
Global Marketing Strategy | Brand Development | Media Planning | Creative Strategy
Marketing leader with 13+ years of experience driving go-to-market strategy, brand positioning, and integrated media planning across technology and gaming.
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Proven track record of translating global strategy into high-performing regional campaigns that accelerate revenue growth, strengthen brand equity, and improve marketing efficiency. Expert in full-funnel media strategy, cross-channel investment, and advanced analytics including media mix modeling and attribution. Equally experienced in creative strategy development across brand, product, and performance campaigns, shaping messaging frameworks and campaign concepts that drive engagement and conversion across the customer journey. Skilled at aligning cross-functional teams across media, creative, insights, and regional marketing to deliver cohesive, result-driven campaigns. Recognized for building award winning campaigns/content, developing new processes and templates, optimizing performance, and adapting strategies to evolving consumer behavior, cultural trends, and competitive landscapes.
GTM Index
- DELL TECHNOLOGIESJOB
- Americas Country Lead Gami…11M
Americas Country Lead Gaming GTM
Dell Technologies
- Global Mktg Strategy Lead…1Y 10M
Global Marketing Strategy Lead - Alienware
Dell Technologies
- Global Gaming Creative Str…4Y 11M
Global Gaming Creative Strategy Lead
Dell Technologies
- MEDIACOMJOB
- Associate Media Dir2Y
Associate Media Director
MediaCom
- Media Supervisor2Y
Media Supervisor
MediaCom
- OMD USAJOB
- Strategy Supervisor3Y 3M
Strategy Supervisor
OMD USA
- MERKLEY + PARTNERSJOB
- Media Planner1Y 6M
Media Planner
Merkley + Partners
Media Planner for Mercedes Benz
- MEDIAVESTJOB
- Connections Associate4M
Connections Associate
MediaVest
- Connections Jr Associate1Y 2M
Connections Jr Associate
MediaVest
- OPTIMEDIA USJOB
- Media Intern2M
Media Intern
Optimedia US
Prepared and delivered a Corporate Development presentation to upper management and esteemed vendors. Provided statistics and analyzed audience trends for current marketing campaigns. Created Social Media decks for current client recommendations and future business opportunities.
- Job: Dell Technologies — Global Marketing Strategy Lead - Alienware · 2024-10 – present
- Job: MediaVest — Connections Jr Associate · 2013-06 – 2014-08
- Job: MediaVest — Connections Associate · 2014-08 – 2014-12
- Job: Dell Technologies — Global Gaming Creative Strategy Lead · 2021-09 – present
- Job: Merkley + Partners — Media Planner · 2014-12 – 2016-06 — Media Planner for Mercedes Benz
- Job: MediaCom — Associate Media Director · 2019-09 – 2021-09
- Job: OMD USA — Strategy Supervisor · 2016-06 – 2019-09
- Job: Dell Technologies — Americas Country Lead Gaming GTM · 2025-09 – present
- Job: MediaCom — Media Supervisor · 2017-09 – 2019-09
- Job: Optimedia US — Media Intern · 2012-06 – 2012-08 — Prepared and delivered a Corporate Development presentation to upper management and esteemed vendors. Provided statistics and analyzed audience trends for current marketing campaigns. Created Social Media decks for current client recommendations and future business opportunities.
- School: University of Maryland - Robert H. Smith School of Business — Marketing, Business
Skills
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