Natasha Odeyemi

About

Most outbound teams are stuck doing manually what should be running automatically. Wrong ICP. Bloated lists. No signal. Generic copy. Reps wasting hours on research that a Clay workflow could handle in minutes. I fix that. I'm Natasha, a GTM Engineer and Clay specialist at RevenueHoop. I build outbound infrastructure for B2B SaaS teams: enrichment workflows, signal-based sequences, cold email systems that actually land in the inbox. The kind of systems that keep generating pipeline while your team focuses on closing. My background isn't traditional. I came from freelancing and running a VA agency, which means I learned early how to build lean, scrappy, and outcome-first. No bloated tech stacks. No workflows that look impressive but don't convert. I also work at the intersection of AI and GTM, specifically how tools like Claude can slot into GTM workflows to do the thinking work: researching prospects, scoring signals, writing personalised copy at scale, and making enrichment smarter without adding headcount. GTM systems are what tie all of it together. Not just the tools, the architecture. How your ICP definition connects to your data sources, which signals trigger what sequences, where AI fits, and how the whole thing runs without breaking when you scale. What I work with: Clay · Claude · Hubspot · Smartlead · Instantly · Lemlist · Prospeo · Apify · Salesforce What I help with: → Clay workflow builds and audits → Cold email infrastructure and deliverability → Signal-based outbound systems → GTM stack architecture for Series A-C teams → AI integration into GTM workflows I also write about all of this every week, the builds, the mistakes, the frameworks. Follow for that, or subscribe to Diary of a GTME (link below). If you're a founder or GTM leader who wants outbound that actually works, DM me.

Company history

1. 
   ClayClay Club Host2025-01 – present · 1y 7mo
2. 
   Tasha VirtuallyFounder2022-09 – 2024-11 · 2y 2mo
3. 
   The Conversion ArchitectsGTM Advisor2025-07 – 2025-12 · 5 mo
4. 
   ClayClay Creator2024-10 – present · 1y 10mo
5. 
   ColdIQGTM Engineer2024-12 – 2025-11 · 11 mo
6. 
   Diary of a GTMEVisionary2025-06 – present · 1y 2mo
7. 
   FleriHead of Operations2023-06 – 2024-05 · 11 mo
8. 
   RevwitBusiness Operations Associate2024-08 – 2024-12 · 4 mo
9. 
   RevGen LabsGTM Team Lead2025-11 – 2026-01 · 2 mo
10. 
    Revenue HoopSenior GTME2026-01 – present · 7 mo
11. V
    VitalvidaAdministrative Assistant2022-04 – 2022-09 · 5 mo
12. 
    FleriVirtual Assistant2023-01 – 2023-06 · 5 mo
13. 
    Go To Market EngineeringFounderunknown – present
14. 
    No-company. (Self-employed.)Founderunknown – present
15. 
    Mike OllefsAdministrative Assistantunknown – present
16. 
    Mike OllefsFounderunknown – present
17. 
    Go To Market EngineeringAdministrative Assistantunknown – present
18. 
    No-company. (Self-employed.)Administrative Assistantunknown – present

Skills

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