Kendrick Johnson

About

I'm a GTM engineer in B2B SaaS. As a product marketer and full-stack developer, my superpower is helping product organizations eliminate the "lost in translation" problem. I fiercely advocate for users and enable every department to make realistic promises that drive impactful product adoption. So, how'd I get here? → Taught myself design and web basics while deployed in Kuwait → Came back and graduated with a BS in Advertising → Continued managing paid/organic social at a local brewery → Joined an EdTech startup and co-authored my first PRD and GTM plan → Dove into more advanced web development at the start of the pandemic → Employee #1 at a YC startup (hard, but learned a ton about B2B sales) → Managed Lifecycle for a B2B marketplace startup through a Series A One of my proudest moments so far was coding and developing the go-to-market plan for an icebreaker tool, built on strong signals from our customers. That tool's called watercooler and you can check it out here: https://namekendrick.com/works/watercooler EXPERTISE: Product Marketing, Go-to-Market Strategy, Product Positioning, Sales Enablement, Customer Insights, Growth Marketing, A/B Testing, Cross-Functional Collaboration, SaaS, B2B Marketing, Email Marketing, Marketing Analytics, Data Analysis, API Integration, Full-stack Development, HTML, CSS, JavaScript, React, Python, HubSpot, Adobe Creative Suite, Mixpanel, Amplitude, Clay, Firecrawl, n8n, Claude

Company history

1. 
   HomeCloudGTM Engineer2025-11 – present · 9 mo
2. 
   Army National GuardMotor Transport Operator 2012-02 – 2018-02 · 6y
3. 
   Cadence Work (YC W20)Growth Marketing | Building Market-Product Alignment From First Principles2021-11 – 2022-05 · 6 mo
4. 
   ParticipateMarketing | Bridging Social Learning Tech With Human-Centered Storytelling2019-10 – 2021-11 · 2y 1mo
5. 
   ConfettiLifecycle Marketing | Helping People Leaders Adopt Some Fun Into the Workplace2022-06 – 2025-08 · 3y 2mo
6. 
   Lost Province Brewing Co.FOH Manager & Marketing Manager 2018-02 – 2019-10 · 1y 8mo

Skills

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