Mustafa Mubashir

GTM Strategy Partner @ Disrupt.com | Helping Tech & AI Ventures Win Markets | Web3, B2B, SaaS, D2C, Growth Ops | Consultant & Advisor | xVP Humantek

Dubai11.7k followers

Disrupt.com (formerly Gaditek)

ex-Zignaly

ex-Wellows

I’m passionate about building systems, teams, and go-to-market strategies that drive smart, scalable growth. I thrive where operations, marketing, and innovation meet, turning complexity into execution.
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From designing GTM strategies to transforming services into productized offerings, I help startups and digital brands strengthen their infrastructure and scale with purpose. Currently, I serve as GTM Strategy Partner at com, a global venture builder and investor valued at $850M+, backing AI-first, Web3, and cybersecurity ventures. Here, I work closely with senior leadership and founders to design, test, and scale 0→1 go-to-market strategies, while overseeing day-to-day growth operations across multiple business units. With 6+ years of experience in operations, growth strategy, and marketing leadership, I’ve led and scaled teams across eCommerce, SaaS, and digital services. My work spans building internal systems, launching new ventures, optimizing GTM execution, and driving revenue growth across international markets. Beyond Disrupt, I continue to consult with startups and founders, helping them unlock speed, clarity, and execution momentum. Career Highlights: • Driving GTM for AI-first and Web3 ventures at a global venture builder ($850M+ portfolio value). • Scaled a digital services company to $1M+ revenue, launching new verticals & global GTM strategies. • Introduced & implemented Bitrix24 CRM, automating workflows and boosting efficiency by 40%. • Built an eCommerce unit from scratch, managing brand development & growth marketing end-to-end. • Designed and rolled out company-wide performance systems, improving delivery timelines by 30%. • Partnered with C-suite on strategic planning, business model innovation, and international expansion. Skills & Focus Areas: GTM Strategy | Operations Leadership | SaaS & eCommerce Growth | AI & Web3 Ventures | Startup Scaling | Marketing Ops | Process Automation | CRM (Bitrix24) | Productized Services | B2B Partnerships | Strategic Planning | Digital Transformation | Team Development | Cross-functional Leadership 🚀 If you’re building or scaling a SaaS, eCommerce, AI-first, or services-based business and need someone to design GTM strategies, optimize operations, or drive scalable growth, let’s connect. 📩 Open to consulting engagements, strategic partnerships, and leadership roles with founders, VCs, and high-growth companies. Email: com

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DISRUPT.COM (FORMERLY GADITEK)JOB
1. GTM Strategy Partner
  1Y 4M
ZAMANATJOB
1. Venture Operations Partner
  1Y 2M
ZIGNALYJOB
1. GTM Operations Business Pa…
  11M
WELLOWSJOB
1. GTM Strategy Mgr | PMM
  2M
SECURE.COMJOB
1. GTM Strategy Mgr
  3M
HUMANTEKJOB
1. VP
  1Y 3M
2. Head of Strategic Operatio…
  10M
3. Business Operations & Grow…
  7M
4. Business Operations Lead
  5M
5. Sales & Growth Mgr
  7M
6. Lead Sales Representative
  1M
7. Sales Executive
  0M
SYNCTAL SOLUTIONSJOB
1. Head of Business, Strategy…
  3Y 5M
HUMANTEKARTJOB
1. VP Strategy, Operations &…
  3Y 11M

Job: Disrupt.com (formerly Gaditek) — GTM Strategy Partner | Venture Builder · 2025-06 – present · 1y 2mo — At Disrupt.com, a venture builder and investor with a portfolio valued at over $850 million, I work closely with C-Suite and Founders to translate strategic vision into market traction. We power innovation across AI, Web3, cybersecurity, retail, and automotive, and have recently committed $100 million to fuel AI-first, compliant, and scalable ventures worldwide. Core Responsibilites: - Collaborate intimately with founders and senior management to define and execute go-to-market strategies. - Oversee GTM operations across cybersecurity, AI-first, and Web3 business units—ensuring alignment across product marketing, growth, analytics, brand, creative, and strategy. - Drive growth for venture…
Job: Zamanat — Venture Operations Partner | GTM Strategy Lead | Venture Builder · 2025-08 – present · 1y — Owned Zamanat’s 0→1 GTM, product-marketing, and venture-operations build as it developed Shariah-aligned tokenized real-world asset solutions at the intersection of traditional finance and Web3. Key focus areas: • Developing ICPs, market research, TAM/SAM/SOM analysis, competitive positioning, and GTM roadmaps • Shaping product marketing, messaging, content, and launch initiatives for tokenized investment products • Supporting strategic partnerships and ecosystem engagement across institutional, financial, and Web3 stakeholders • Coordinating cross-functional execution across leadership, growth, creative, product, marketing, and external partners • Driving high-priority initiatives, includ…
Job: Zignaly — GTM Operations Business Partner · 2025-09 – 2026-08 · 11 mo — Supporting growth execution at Zignaly, a professional Web3 investment platform, by translating leadership priorities into coordinated delivery across growth, creative, marketing, partnerships, community, and operations. Key focus areas: • Scaling performance marketing execution, workflows, reporting, and team coordination • Using AI-powered tools and automation to improve campaign efficiency and execution speed • Supporting creative ideation, briefing, feedback, and growth-to-creative alignment • Coordinating cross-functional initiatives, partnerships, and ecosystem campaigns while improving ownership, operating cadence, execution visibility, and accountability • Contributing ideas and pl…
Job: Wellows — GTM Strategy Manager | Product Marketing Manager · 2025-09 – 2025-11 · 2 mo — AI search visibility platform helping brands appear in LLM responses and generative search results. - Built early go-to-market foundations including ICP research, messaging frameworks and positioning strategy. - Supported landing page development and messaging validation. - Conducted market analysis to identify early customer segments and opportunities.
Job: Secure.com — GTM Strategy Manager | GTM Ops Business Partner · 2025-06 – 2025-09 · 3 mo — AI powered cybersecurity venture by Disrupt.com. - Led activation of the venture’s go-to-market strategy from concept to launch. - Played a key role in building the website, messaging framework, and ICP validation through early testing. - Coordinated cross-functional teams including Creative, SEO, Social, UI/UX, Martech, PLG and Product. - Worked closely with founders and leadership to refine positioning and GTM execution strategy.
Job: Humantek — Vice President – Strategy, Operations & Growth · 2024-03 – 2025-06 · 1y 3mo — • Spearheaded service diversification by launching 3+ new verticals, including staff augmentation and Ecommerce Solutions, contributing to a 20% increase in recurring revenue. • Led expansion through the onboarding of global partner agencies and resellers, resulting in a 30% increase in qualified B2B leads within 6 months. • Built and scaled a new eCommerce division from the ground up, offering full-service brand development and performance marketing. • Reduced operational costs by 25% year-over-year through data-driven budgeting, resource optimization, and vendor rationalization. • Collaborated with executive leadership to shape strategic growth plans and implemented KPI + OKR framewor…
Job: Humantek — Head of Strategic Operations & Growth · 2023-05 – 2024-03 · 10 mo — • Recruited and led a team of Operations Managers, delegating core execution while focusing on strategic planning and innovation. • Scaled the company to $1M+ in sales by launching new business units focused on development and marketing services. • Led implementation of CRM (Bitrix24), automating previously manual workflows—resulting in 40% increase in efficiency and employee satisfaction. • Introduced company-wide performance rating systems to align KPIs and create ownership across departments. • Trained senior-level talent across sales, PM, and creative teams to improve onboarding and leadership capacity. • Directly involved in high-impact B2B product development projects across heal…
Job: Humantek — Business Operations & Growth Manager – Global Markets · 2022-10 – 2023-05 · 7 mo — • Oversaw operational delivery, sales performance, and resource allocation across two key business units serving the US/EUR and UK/AUS regions. • Led cross-functional teams of 350+ including project managers, developers, animators, designers, and production staff. • Implemented revenue-generation channels and led marketing initiatives to position company offerings in global markets. • Spearheaded hiring and recruiting efforts to build top-tier creative and technical teams. • Designed and enforced SOPs for quality assurance, compliance, and client satisfaction. • Worked closely with the CEO on strategic business planning, growth roadmaps, and key initiatives. • Managed client escalatio…
Job: Humantek — Business Operations Lead – (Revenue Strategy & Production) · 2022-05 – 2022-10 · 5 mo — • Managed end-to-end project lifecycles — from kickoff to delivery— ensuring high delivery standards and consistent timelines across all departments. • Maintained an average 99% client satisfaction score through proactive communication, quality assurance, and efficient issue resolution. • Took ownership of company’s online reputation management (ORM), ensuring all escalations, reviews, and client feedback loops were addressed promptly. • Streamlined interdepartmental workflows between sales, design, and development teams, reducing delivery delays by 20%. • Played a key role in bridging sales strategy with production realities, ensuring scalable growth without compromising quality or tim…
Job: Humantek — Sales & Growth Manager · 2021-09 – 2022-04 · 7 mo — • Managed revenue targets and client acquisition for a dedicated business unit, contributing directly to the company’s growth trajectory. • Collaborated closely with a Project Manager to ensure smooth project execution, translating client needs into actionable tasks for delivery teams. • Maintained strong client relationships and helped drive repeat business from 70%+ of clients through effective communication and follow-ups. • Worked with internal departments to align sales goals with delivery timelines, reducing miscommunication and improving efficiency. • Supported cross-sell and upsell initiatives by identifying client pain points and proposing tailored service packages. • Helped t…
Job: Humantek — Lead Sales Representative · 2021-08 – 2021-09 · 1 mo
Job: Humantek — Sales Executive · 2021-07 – 2021-07 · 0 mo
Job: Synctal Solutions — Head of Business, Strategy & Operations · 2022-01 – 2025-06 · 3y 5mo — Built Synctal Solutions from the ground up alongside the founder, leading business development, strategy, and operations for the business unit. Key focus areas: • Setting up the core business, go-to-market foundations, and early growth channels • Building and managing marketing channels, sales processes, lead follow-up, and sales-team execution • Developing commercial workflows and supporting revenue growth through stronger pipeline management • Leading production and project-management teams to ensure quality delivery and client satisfaction • Creating the operating structure, team coordination, and execution cadence needed to scale the business sustainably • Working closely with the foun…
Job: HumantekArt — Vice President Strategy, Operations & Growth · 2021-07 – 2025-06 · 3y 11mo — Built HumantekArt from 0→1 into a seven-figure creative-services business for gamers and streamers, surpassing $1M in sales within two years. HumantekArt delivered premium graphic design, channel art, and growth solutions for creators. I held end-to-end responsibility for building and scaling the business across commercial, operational, and delivery functions. Key achievements and responsibilities: • Scaled the business past $1M in revenue within two years • Built the brand, website, service offerings, sales strategy, and growth foundations from scratch • Established marketing and lead-generation channels, sales processes, CRM workflows, and customer-relationship systems • Hired, trained,…
School: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology — Mechatronics Engineering, Mechatronics, Robotics, Computer Science, and Automation Engineering
School: Beaconhouse — A levels, Pre-Engineering
School: Habib Public School — O levels, Computer Science
School: Chapter and Verse — School, Computer Science

Skills

GTM strategyProduct MarketingComputer ScienceE-CommerceD2COperational Risk ManagementGoogle AnalyticsGTM ExecutionGo-to-Market StrategyStrategic LeadershipStakeholder ManagementHealthcare Information Technology (HIT)Operations Strategy and OptimizationCRM and Process AutomationGrowth Strategy & Business DevelopmentFounder & Leadership AdvisoryTeam BuildingCross-functional Team LeadershipStrategic Operations ManagementCustomer Relationship Management (CRM)

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Mustafa Mubashir

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