Mike Mulligan
Sales & GTM Executive | Built/led sales orgs: Amazon Ads (11 yrs) + Amazon Freight | Enterprise Sales | US + Europe
ex-AmazonI’m a Sales, Business Development, and GTM executive with 20 years of experience, including 14+ years at Amazon—11 in Amazon Ads. I build and lead sales organizations in ambiguous, high-growth environments: new products, new markets, and complex enterprise deals.
More
My experience spans Advertising, Retail, and Logistics. Across the US and Europe, I’ve led leaders and distributed sales organizations, launched new sales offices in Berlin and Washington, , and turned around an underperforming sales organization in Germany. As a seller, I’ve helped brands drive step-change growth as they entered new markets; as a sales leader, I’ve coached teams to deliver similar outcomes for customers. I’m known for translating product strategy into measurable selling motions the field can execute—clear positioning, practical enablement, and an operating cadence that drives results. I care about talent and culture: high standards, direct feedback, and developing leaders who scale.
GTM Index
- GLOBAL OVERVIEWJOB
- VP of BD8M
VP of Business Development
Global Overview
Leading business development and strategic partnerships at Global Overview, helping brands grow across retail media, national media, marketplace, and digital commerce channels.
- AMAZONJOB
- Head of Enterprise Sales B…11M
Head of Enterprise Sales BD, Amazon Freight
Amazon
Led enterprise new business and strategic partnerships, building the enterprise sales motion, measurement, and leadership bench. - Led leaders and distributed teams; set standards for deal qualification, operating cadence, and customer-facing narrative - Exceeded 2025 targets across contracted revenue, delivered revenue, new logos, and new contracts signed - Repositioned Amazon Freight’s enterprise value proposition, enabling multiple “largest initial award” milestones, including a Q1 2026 initial award 3x the prior largest - Designed and implemented core sales fundamentals: input/output targets, simplified CRM workflows, pipeline governance, and account strategy discipline - Uple…
- Head of WW Sales GTM, Amaz…2Y 11M
Head of WW Sales GTM, Amazon Ads
Amazon
Led global Sales GTM with US, EU, APAC, and LatAm employees—bridging the worldwide seller organization and advertising product teams to translate roadmap into measurable selling motions and advertiser outcomes. - Led leaders and distributed teams; built the operating cadence connecting Sales, Product, and Marketing for launch readiness and adoption - Owned global voice-of-customer loops; prioritized requirements and influenced roadmaps based on customer needs - Built measurable selling motions: positioning, enablement, playbooks, and adoption metrics used across regions - Oversaw launch GTM for Prime Video Ads and the Twitch integration, aligning narrative, tools, and field readines…
- Head of Softlines and Heal…3Y 3M
Head of Softlines and Health & Personal Care Ad Sales, Amazon Ads
Amazon
Led the US Softlines and Health & Personal Care advertising verticals, managing leaders and distributed teams across US offices; responsible for revenue strategy, org development, and vertical expertise. - Owned >$0.25B annual display revenue and >$1B+ total advertising revenue, leading 45–60 Account Executives to consistently beat revenue goals - Led leaders and six distributed teams; built talent plans, performance standards, and operating cadence across offices - Launched the first Amazon Ads teams at HQ2 (Arlington)—hired/onboarded 18 initial team members and covered direct management during leadership transition - Built and scaled an advertiser upfront program across hundreds o…
- Head of Emerging Account A…2Y 2M
Head of Emerging Account Ad Sales, Germany, Amazon Ads
Amazon
Country leader for Emerging Accounts in Germany; owned org design, revenue strategy, people leadership, and cross-functional alignment to maximize advertiser growth. - Turned around a bottom-performing org into a top worldwide Ads sales org in 2017–2018; delivered triple-digit YoY growth and exceeded plan by 42% - Scaled the org 250% to 40+ sellers and 5 managers while improving productivity and execution standards - Opened a new Ads sales office in Berlin focused on 3P sellers, driving an immediate ~10% lift in Display revenue - Developed leaders: promoted three team members into management roles and developed a manager-of-managers with EU5 scope
- Senior Account Executive,…2Y 5M
Senior Account Executive, Amazon Ads
Amazon
Led consultative enterprise growth for Consumer Electronics brands, building integrated partnerships across display, search, retail merchandising, and custom programs. - Ranked top 3% to quota in 2015 and beat goal every quarter in role - Developed growth strategy with TCL Television, scaling the brand from unranked to a top 3 TV brand on Amazon and ultimately a top 3 TV sales brand in the U.S. - Served as global Amazon Advertising lead for Prime Day 2015 & 2016 and Amazon 3P Seller Summit 2014 & 2015 - Built long-term partnerships by aligning advertising investment to retail levers and customer experience, helping brands navigate the Amazon ecosystem (ads + retail + operations)
- Vendor Mgr2Y 3M
Vendor Manager
Amazon
Owned vendor negotiations, subcategory P&L, and cross-Amazon partner integration for the Software category. - Managed and negotiated complex partner relationships (including Microsoft and Intuit) while driving double-digit growth in Business & Office Software - Led a cross-functional launch enabling TurboTax customers to purchase Amazon gift cards with federal refunds and receive a 10% bonus—quickly becoming one of Amazon Gift Card’s largest programs - Grew partner investment in Amazon Advertising ~5x over two years through stronger joint business planning and performance tracking
- BEST BUYJOB
- Merchant3Y 5M
Merchant / Buyer (multiple roles)
Best Buy
Owned strategy and P&L for emerging consumer electronics categories, including planning and launching the eReader category across 1,089 stores. - Launched and scaled the eReader category from early-stage to meaningful national volume through assortment, pricing, and vendor partnerships - Managed vendor negotiations, promotional funding, and category performance metrics (P&L, margin, inventory)
- MACY'SJOB
- Assistant Planner1Y 5M
Assistant Planner
Macy's
- CITY OF MADISONJOB
- Eng Inspector's Aid1Y 5M
Engineering Inspector's Aid
City of Madison
- Job: Global Overview — VP of Business Development · 2026-02 – present · 6 mo — Leading business development and strategic partnerships at Global Overview, helping brands grow across retail media, national media, marketplace, and digital commerce channels.
- Job: Amazon — Head of Enterprise Sales BD, Amazon Freight · 2025-03 – 2026-02 · 11 mo — Led enterprise new business and strategic partnerships, building the enterprise sales motion, measurement, and leadership bench. - Led leaders and distributed teams; set standards for deal qualification, operating cadence, and customer-facing narrative - Exceeded 2025 targets across contracted revenue, delivered revenue, new logos, and new contracts signed - Repositioned Amazon Freight’s enterprise value proposition, enabling multiple “largest initial award” milestones, including a Q1 2026 initial award 3x the prior largest - Designed and implemented core sales fundamentals: input/output targets, simplified CRM workflows, pipeline governance, and account strategy discipline - Uple…
- Job: Amazon — Head of WW Sales GTM, Amazon Ads · 2022-04 – 2025-03 · 2y 11mo — Led global Sales GTM with US, EU, APAC, and LatAm employees—bridging the worldwide seller organization and advertising product teams to translate roadmap into measurable selling motions and advertiser outcomes. - Led leaders and distributed teams; built the operating cadence connecting Sales, Product, and Marketing for launch readiness and adoption - Owned global voice-of-customer loops; prioritized requirements and influenced roadmaps based on customer needs - Built measurable selling motions: positioning, enablement, playbooks, and adoption metrics used across regions - Oversaw launch GTM for Prime Video Ads and the Twitch integration, aligning narrative, tools, and field readines…
- Job: Amazon — Head of Softlines and Health & Personal Care Ad Sales, Amazon Ads · 2019-01 – 2022-04 · 3y 3mo — Led the US Softlines and Health & Personal Care advertising verticals, managing leaders and distributed teams across US offices; responsible for revenue strategy, org development, and vertical expertise. - Owned >$0.25B annual display revenue and >$1B+ total advertising revenue, leading 45–60 Account Executives to consistently beat revenue goals - Led leaders and six distributed teams; built talent plans, performance standards, and operating cadence across offices - Launched the first Amazon Ads teams at HQ2 (Arlington)—hired/onboarded 18 initial team members and covered direct management during leadership transition - Built and scaled an advertiser upfront program across hundreds o…
- Job: Amazon — Head of Emerging Account Ad Sales, Germany, Amazon Ads · 2016-10 – 2018-12 · 2y 2mo — Country leader for Emerging Accounts in Germany; owned org design, revenue strategy, people leadership, and cross-functional alignment to maximize advertiser growth. - Turned around a bottom-performing org into a top worldwide Ads sales org in 2017–2018; delivered triple-digit YoY growth and exceeded plan by 42% - Scaled the org 250% to 40+ sellers and 5 managers while improving productivity and execution standards - Opened a new Ads sales office in Berlin focused on 3P sellers, driving an immediate ~10% lift in Display revenue - Developed leaders: promoted three team members into management roles and developed a manager-of-managers with EU5 scope
- Job: Amazon — Senior Account Executive, Amazon Ads · 2014-04 – 2016-09 · 2y 5mo — Led consultative enterprise growth for Consumer Electronics brands, building integrated partnerships across display, search, retail merchandising, and custom programs. - Ranked top 3% to quota in 2015 and beat goal every quarter in role - Developed growth strategy with TCL Television, scaling the brand from unranked to a top 3 TV brand on Amazon and ultimately a top 3 TV sales brand in the U.S. - Served as global Amazon Advertising lead for Prime Day 2015 & 2016 and Amazon 3P Seller Summit 2014 & 2015 - Built long-term partnerships by aligning advertising investment to retail levers and customer experience, helping brands navigate the Amazon ecosystem (ads + retail + operations)
- Job: Amazon — Vendor Manager · 2012-01 – 2014-04 · 2y 3mo — Owned vendor negotiations, subcategory P&L, and cross-Amazon partner integration for the Software category. - Managed and negotiated complex partner relationships (including Microsoft and Intuit) while driving double-digit growth in Business & Office Software - Led a cross-functional launch enabling TurboTax customers to purchase Amazon gift cards with federal refunds and receive a 10% bonus—quickly becoming one of Amazon Gift Card’s largest programs - Grew partner investment in Amazon Advertising ~5x over two years through stronger joint business planning and performance tracking
- Job: Best Buy — Merchant / Buyer (multiple roles) · 2008-07 – 2011-12 · 3y 5mo — Owned strategy and P&L for emerging consumer electronics categories, including planning and launching the eReader category across 1,089 stores. - Launched and scaled the eReader category from early-stage to meaningful national volume through assortment, pricing, and vendor partnerships - Managed vendor negotiations, promotional funding, and category performance metrics (P&L, margin, inventory)
- Job: Macy's — Assistant Planner · 2006-12 – 2008-05 · 1y 5mo
- Job: City of Madison — Engineering Inspector's Aid · 2005-04 – 2006-09 · 1y 5mo
- School: University of Washington, Michael G. Foster School of Business — Master of Business Administration (M.B.A.), General Management, Finance, & Entrepreneurship
- School: University of Wisconsin-Madison — BS, Economics
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Claudia GillGTM Lead | Product Marketing Manager | Amazon Premium, Luxury & Sports & OutdoorsAmazonAex-Ashley Zhang Jewelry
- Saranya Roy15 Years of Experience in Revenue, GTM, Sales Strategy & Operations | Vendor ManagementAmazon
ex-PwC India
- Aditya Vikram BhuwaniaCloud and AI Sales Leadership @ Google Cloud| Ex-PM Lead @Amazon(AWS/Alexa) & AMD
Googleex-AMD
- Subhendu J ShawnB2B Sales Coach | GTM Engineer | 2M+ Impressions | Sharing Strategies & Systems That Build Predictable Pipeline 8x-vny9ne
B2BX-clusive
ex-Amazon
