Mike Mulligan
Sales & GTM Executive | Built/led sales orgs: Amazon Ads (11 yrs) + Amazon Freight | Enterprise Sales | US + Europe
ex-AmazonI’m a Sales, Business Development, and GTM executive with 20 years of experience, including 14+ years at Amazon—11 in Amazon Ads. I build and lead sales organizations in ambiguous, high-growth environments: new products, new markets, and complex enterprise deals.
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My experience spans Advertising, Retail, and Logistics. Across the US and Europe, I’ve led leaders and distributed sales organizations, launched new sales offices in Berlin and Washington, , and turned around an underperforming sales organization in Germany. As a seller, I’ve helped brands drive step-change growth as they entered new markets; as a sales leader, I’ve coached teams to deliver similar outcomes for customers. I’m known for translating product strategy into measurable selling motions the field can execute—clear positioning, practical enablement, and an operating cadence that drives results. I care about talent and culture: high standards, direct feedback, and developing leaders who scale.
GTM Index
- GLOBAL OVERVIEWJOB
- VP of BD6M
VP of Business Development
Global Overview
- AMAZONJOB
- Head of Enterprise Sales B…11M
Head of Enterprise Sales BD, Amazon Freight
Amazon
- Head of WW Sales GTM, Amaz…2Y 11M
Head of WW Sales GTM, Amazon Ads
Amazon
- Head of Softlines and Heal…3Y 3M
Head of Softlines and Health & Personal Care Ad Sales, Amazon Ads
Amazon
- Head of Emerging Account A…2Y 2M
Head of Emerging Account Ad Sales, Germany, Amazon Ads
Amazon
- Senior Account Executive,…2Y 5M
Senior Account Executive, Amazon Ads
Amazon
- Vendor Mgr2Y 3M
Vendor Manager
Amazon
- BEST BUYJOB
- Merchant3Y 5M
Merchant / Buyer (multiple roles)
Best Buy
- MACY'SJOB
- Assistant Planner1Y 5M
Assistant Planner
Macy's
- CITY OF MADISONJOB
- Eng Inspector's Aid1Y 5M
Engineering Inspector's Aid
City of Madison
- Job: Global Overview — VP of Business Development · 2026-02 – present
- Job: Amazon — Head of Enterprise Sales BD, Amazon Freight · 2025-03 – 2026-02
- Job: Amazon — Head of WW Sales GTM, Amazon Ads · 2022-04 – 2025-03
- Job: Amazon — Head of Softlines and Health & Personal Care Ad Sales, Amazon Ads · 2019-01 – 2022-04
- Job: Amazon — Head of Emerging Account Ad Sales, Germany, Amazon Ads · 2016-10 – 2018-12
- Job: Amazon — Senior Account Executive, Amazon Ads · 2014-04 – 2016-09
- Job: Amazon — Vendor Manager · 2012-01 – 2014-04
- Job: Best Buy — Merchant / Buyer (multiple roles) · 2008-07 – 2011-12
- Job: Macy's — Assistant Planner · 2006-12 – 2008-05
- Job: City of Madison — Engineering Inspector's Aid · 2005-04 – 2006-09
Skills
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ex-Wolters Kluwer
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