Movina Joseph, MSc

About

I help B2B teams build and scale revenue systems using HubSpot, Salesforce, and modern GTM tooling.My work focuses on turning fragmented CRM setups and disconnected tools into structured, automation-led growth engines. From lead capture to deal conversion, I design systems that improve data quality, streamline workflows, and enable more predictable revenue execution.I work across the full GTM stack CRM, automation, enrichment, and outbound connecting tools like HubSpot, Salesforce, Clay, and other platforms into a single, cohesive system. This includes building lifecycle frameworks, lead routing, scoring models, and automation that reduce manual effort and improve conversion across the funnel.Beyond setup, I focus on how teams actually operate. I implement processes that support clean handoffs between marketing and sales, ensure accurate reporting, and create scalable workflows that teams can rely on day-to-day.My background across marketing, account management, and finance allows me to approach GTM with both a strategic and operational lens not just building systems, but ensuring they drive real business outcomes.If your CRM feels messy, your data unreliable, or your GTM execution inconsistent I help fix that.

Company history

1. 
   Asset TechnologyGo-To-Market Engineer2025-08 – 2026-01 · 5 mo
2. 
   Rayden InteractiveAccount Relationship Manager2022-01 – 2023-12 · 1y 11mo
3. 
   ADPSenior Payroll Specialist2017-12 – 2021-12 · 4y
4. 
   Independent ConsultantGTM & Marketing Consultant2023-01 – 2025-06 · 2y 5mo

Skills

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