Abbas Zaidi

Co-Founder @ Ops5ive | Finding Where Mortgage Lenders Lose Paid Leads Between Calls, CRM & LOS | Revenue Operations

Karachi Division, Sindh, Pakistan1.3k followers

Ops5ive

ex-10Pearls Pakistanex-Independent Contractor @ Upwork/Freelancer

I didn't get interested in mortgage operations because I thought lenders needed another dashboard. It was actually the opposite.
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The more I looked at how leads move through a mortgage business, the more I noticed how easy it is for everything to look fine on paper while something completely different is happening underneath. A lead can have an owner and still have no next action. A CRM can say “contacted” when all that really happened was a dial. A loan can fund in the LOS and still never get properly connected back to the source that originally brought that borrower in. Those sound like small system issues until you realize people are making decisions about lead spend, LO performance and growth based on those records. That's the problem we're working on at Ops5ive. We trace what actually happened from the moment a lead came in, through the calls, CRM, application and LOS, all the way to the outcome. I'm not interested in telling a mortgage company to throw away its entire stack and start again. I'd rather figure out where reality stopped matching the system, prove it, and fix that part. That's also why we built the Leak Snapshot. Before talking about a massive implementation, we first show the few places we'd actually investigate. If you're spending serious money bringing mortgage leads in, you should be able to answer a pretty basic question: What actually happened to every lead we paid for? If answering that requires opening five systems and asking three people, that's exactly the kind of problem I like working on. Building Ops5ive.

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GTM Index

OPS5IVEJOB
1. Buildling Ops5ive
  2M
HELLOFORCEJOB
1. Fractional GTM
  8M
CUBIXJOB
1. GTM Eng
  8M
INDEPENDENT CONSULTANTJOB
1. Automation Mktg Consultant
  1Y 3M
BAHRIA UNIVERSITYSCHOOL
1. Bachelor's degree, Compute…
  3Y 10M
10PEARLS PAKISTANJOB
1. Full Stack Developer (Back…
  2M
INDEPENDENT CONTRACTOR @ UPWORK/FREELANCERJOB
1. Video Editor
  1Y 11M

Job: Ops5ive — Buildling Ops5ive · 2026-08 – present · 0 mo
Job: HelloForce — Fractional GTM · 2026-02 – present · 6 mo — • Oversaw marketing and branding initiatives to enhance company visibility and engagement. • Automated go-to-market workflows to streamline processes and improve efficiency. • Generated mature intent-based leads through strategic cold outreach efforts. Building MRR from the ground up, contributing to company growth.
Job: Cubix — GTM Engineer · 2026-02 – present · 6 mo — • Developing and implementing outbound processes in collaboration with RevOps to enhance lead generation strategies. • Assisting B2B SaaS companies and agencies in crafting effective outbound strategies tailored to their needs. • Creating comprehensive GTM systems to streamline outreach efforts and improve lead maturity.
Job: Independent Consultant — Automation Marketing Consultant · 2025-07 – present · 1y 1mo — I lead end-to-end go-to-market (GTM) execution by automating and designing scalable email marketing systems and marketing funnels that support SaaS product launches, demand generation, and revenue growth. I built automated outbound and inbound workflows using tools such as Instantly and Apollo, integrating audience segmentation, lead scoring, and behavioral triggers to deliver highly personalized, data-driven campaigns at scale. Through continuous A/B testing, deliverability optimization, and performance analytics, I achieved 35%+ email open rates, a 20% increase in click-through rates, and a 25% uplift in qualified lead generation, directly improving conversion velocity and pipeline effici…
Job: 10Pearls Pakistan — Full Stack Developer (Backend Focused) · 2025-12 – 2026-02 · 2 mo — I built a full-stack web applications using Java, Spring Boot, React.js, and RESTful APIs, taking the project from initial setup and architecture to final delivery by following agile development practices. I designed and implemented secure backend services with Spring Boot, Spring Security, JPA/Hibernate, and RDBMS (PostgreSQL/MySQL), focusing on role-based access control, clean data models, and optimized database queries. I integrated Redis caching to optimize backend response times and reduce database load for frequently accessed contact data. I used Git for version control and Postman for API testing, ensuring reliable, maintainable, and well-documented APIs.
Job: Independent Contractor @ Upwork/Freelancer — Video Editor · 2020 – 2021 · 1y — I collaborated closely with international legal professionals and law-focused clients across different time zones to gather and translate creative and technical requirements into high-quality, on-time video deliverables, consistently maintaining 95%+ client satisfaction ratings. I edited and delivered 150+ legal and law-related short-form videos using Adobe Premier Pro and DaVinci Resolve, improving viewer engagement by 30% and strengthening brand authority and visibility across YouTube Shorts, Instagram Reels, TikTok, and LinkedIn. I maintained strict confidentiality and NDA compliance, safeguarding safeguarding sensitive legal content and client data, contributing to a 100% trust and repe…
Job: No-company. (Self-employed.) — Video Editor · unknown – present
Job: Mike Ollefs — Video Editor · unknown – present
Job: Go To Market Engineering — Video Editor · unknown – present
School: Bahria University — Bachelor's degree, Computer Science · 2023-02 – 2026-12

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HubSpotHeyReachautomationGTM SystemOutbound MarketingMarketing ConsultingWorkflow AutomationIntent-based LeadsLead GenerationCold EmailsLead ManagementCold outreachMarketing StrategyHubSpot Marketing HubSales OperationsMarketing AutomationDemand GenerationRevenue OperationsSocial Media MarketingCustomer Relationship Management (CRM)Search Engine Optimization (SEO)

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Abbas Zaidi

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