Morgan S. Abreu
Referee between founder‑led sales & first sales hire | Expert at “oh sh*t, we need a real sales org” | Turning fractional referrals into paychecks at Referral Reef | Speaker & LinkedIn Creator | Hawaiian adventures
I work with founders who are ready to transition out of doing the sales themselves by helping them build the process, structure, and onboarding foundation that makes a first sales hire actually Your first sales hire shouldn't be your biggest
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Most founders nail founder-led sales... and then hire someone who tanks everything they built. The hire is expensive but has no startup context. ORRRR you hire junior and spend all your time babysitting. Either way, the deal pipeline stalls and you, as the founder, end up back in the Here's what that looks like: → A documented sales process your hire can run from Day 1 → Clarity on what "ready to hire" actually means (and what it doesn't) → Onboarding support so you're not starting from scratch every timeThink of it less as outsourcing your sales, and more as building something you'll own for the long I grew up obsessed with finding the right fit at the right time, whether that was a deal, or a decision. That instinct is what drives how I work with founders If you're wondering whether you're ready for your first sales hire (or trying to figure out why the last one didn't work), let's talk. Free consultations available for early-stage 📩 com
GTM Index
- THE OLD GIRLS CLUBJOB
- Member9M
Member
The Old Girls Club
a private membership community with 2.5k+ paying members & 1M+ messages sent, focused on connecting women in senior roles in a non-performative, high ROI virtual space.
- WOMEN IN SALESJOB
- Founding Member - Women in…7M
Founding Member - Women in Sales Leadership Circle
Women in Sales
Women in Sales is an open and inclusive global community that elevates, empowers, and promotes women within the sales profession. By offering workshops, in-person events, courses, 1:1 networking, a content hub, and an engaged Slack community, we provide a safe and supportive space for sales professionals to upskill and hone their craft. We are molding the future of sales to be more inclusive. Women in Sales offers a global community for women at any career level to gain access to educational opportunities and resources to help them in their sales career.
- MELIA STRATEGYJOB
- Fractional Sales Strategis…7M
Fractional Sales Strategist & Founder
Melia Strategy
Here's your reality check: your founding sales hire will fail if you're not ready for them. I'm the referee between founder-led sales and that first hire by helping founders build the playbook, process, and clarity they need before making one of the most expensive decisions of their early growth stage.
- CITRINEJOB
- Content Creator & Brand Pa…0M
Content Creator & Brand Partnerships
Citrine
- QC GROWTHJOB
- Partner & GTM Lead5M
Partner & GTM Lead
QC Growth
- REFERRAL REEFJOB
- Founder and Reef Keeper1M
Founder and Reef Keeper
Referral Reef
It’s time to stop being a "lone wolf" and start building a reef. 🌊 Referral Reef is the vetted infrastructure for fractional executives, consultants, and independent operators who are tired of letting "not-quite-right" leads go to waste. We’ve turned the informal (and often unpaid) referral process into a tracked, paid, zero-awkwardness ecosystem: 🐠 Vetted Only: No fluff. You’re in a room with specialists who actually know their stuff across Sales, Marketing, Ops, Finance, and Legal. 💰 Tracked Commissions: 10% suggested fees on every deal, with all the 1099s and paperwork handled by the platform. 🤝 Built-In Trust: Monthly speed-dating sessions and discipline-specific subgroups to ensu…
- C5BDIJOB
- Senior Capture Mgr - Sales…1Y
Senior Capture Manager - Sales Lead
C5BDI
Partner with small to mid-size companies to expand domestic and international sales pipelines through tailored capture and business development strategies. Design and implement scalable sales processes — including CRM optimization, outreach frameworks, and opportunity qualification systems. Provide sales leadership to organizations lacking full-time sales and BD executives, focusing on pipeline growth, client acquisition, and team enablement. Collaborate cross-functionally to connect technology solutions with government and industry opportunities, driving measurable contract wins and revenue growth.
- Account Mgr6M
Account Manager
C5BDI
- THORNE RESEARCHJOB
- Senior Strategic Account Mgr1Y 4M
Senior Strategic Account Manager
Thorne Research
Managed a diverse portfolio of 100+ top-market medical practices, executing the full sales cycle from prospecting to account management. Developed relationships and sold to B2B, B2C, and B2D clients, including Fortune 100 companies, implementing wellness programs and corporate health initiatives. Built and scaled sales operations for multiple regions, creating systems for forecasting, pipeline management, and team performance tracking. Exceeded sales targets consistently, improving conversion rates and expanding territory revenue. Mentored and trained junior sales team members, contributing to stronger pipeline execution and account retention.
- Strategic Account Mgr1Y 10M
Strategic Account Manager
Thorne Research
Managed 400 mid-market medical practices, executing full sales cycles and delivering repeatable processes for high-volume pipelines. Designed and implemented the Corporate Wellness Program, connecting supplements and testing programs to employer clients. Regularly achieved 127% of quota, demonstrating success in high-touch account management and client acquisition. Partnered with cross-functional teams to align sales, marketing, and operations, improving efficiency and results.
- Founding Inside Sales Repr…1Y 6M
Founding Inside Sales Representative
Thorne Research
Launched and scaled inside sales operations for a disruptive health tech company. Sold to a mix of B2B, B2C, and B2D clients, including high-value enterprise accounts. Supported pipeline development, prospecting, and CRM processes that enabled significant revenue growth. Provided training and mentorship to newer sales hires, establishing a foundation for future team expansion.
- Quality Assurance Associate3M
Quality Assurance Associate
Thorne Research
• 12 week internship focused on stability studies for over 350 products • Worked within FDA, NSF, and 6 other regulatory bodies guidelines • Prepared documents in preparation of audits while working to close NCM and CAPA reports
- KIDS ON POINTJOB
- Summer Camp Dir2M
Summer Camp Director
Kids On Point
Designed curriculum and coordinated operations for 100 campers, demonstrating early leadership and team management skills. Collaborated with local nonprofits to provide meals and daily logistics for program participants. Managed staff and volunteers, developing communication and organizational systems to ensure smooth operations.
- Academic Success Coordinator11M
Academic Success Coordinator
Kids On Point
- MEDICAL UNIVERSITY OF SOUTH CAROLINAJOB
- Research Assistant1Y
Research Assistant
Medical University of South Carolina
Under the instruction of Mark T. Hamann, PhD and Ivett Pina, PhD I am was working on a bioassay for Echinacea purpurea looking for bioactive molecules that may be used for medicinal purposes. • TLC, Mass Spectroscopy, and NMR testing was done to isolate new molecules and natural products and determine new molecular structures from the isolated material • Products isolated will be sent to Ford Caner Center, Lilly, Eisai, Emory, or other collaborators to identify possible medicinal purposes
- Job: C5BDI — Account Manager · 2024-08 – 2025-02
- Job: C5BDI — Senior Capture Manager - Sales Lead · 2025-01 – 2026-01 — Partner with small to mid-size companies to expand domestic and international sales pipelines through tailored capture and business development strategies. Design and implement scalable sales processes — including CRM optimization, outreach frameworks, and opportunity qualification systems. Provide sales leadership to organizations lacking full-time sales and BD executives, focusing on pipeline growth, client acquisition, and team enablement. Collaborate cross-functionally to connect technology solutions with government and industry opportunities, driving measurable contract wins and revenue growth.
- Job: Medical University of South Carolina — Research Assistant · 2017-01 – 2018-01 — Under the instruction of Mark T. Hamann, PhD and Ivett Pina, PhD I am was working on a bioassay for Echinacea purpurea looking for bioactive molecules that may be used for medicinal purposes. • TLC, Mass Spectroscopy, and NMR testing was done to isolate new molecules and natural products and determine new molecular structures from the isolated material • Products isolated will be sent to Ford Caner Center, Lilly, Eisai, Emory, or other collaborators to identify possible medicinal purposes
- Job: Thorne Research — Senior Strategic Account Manager · 2023-04 – 2024-08 — Managed a diverse portfolio of 100+ top-market medical practices, executing the full sales cycle from prospecting to account management. Developed relationships and sold to B2B, B2C, and B2D clients, including Fortune 100 companies, implementing wellness programs and corporate health initiatives. Built and scaled sales operations for multiple regions, creating systems for forecasting, pipeline management, and team performance tracking. Exceeded sales targets consistently, improving conversion rates and expanding territory revenue. Mentored and trained junior sales team members, contributing to stronger pipeline execution and account retention.
- Job: The Old Girls Club — Member · 2025-11 – present — a private membership community with 2.5k+ paying members & 1M+ messages sent, focused on connecting women in senior roles in a non-performative, high ROI virtual space.
- Job: Thorne Research — Quality Assurance Associate · 2019-08 – 2019-11 — • 12 week internship focused on stability studies for over 350 products • Worked within FDA, NSF, and 6 other regulatory bodies guidelines • Prepared documents in preparation of audits while working to close NCM and CAPA reports
- Job: Women in Sales — Founding Member - Women in Sales Leadership Circle · 2026-01 – present — Women in Sales is an open and inclusive global community that elevates, empowers, and promotes women within the sales profession. By offering workshops, in-person events, courses, 1:1 networking, a content hub, and an engaged Slack community, we provide a safe and supportive space for sales professionals to upskill and hone their craft. We are molding the future of sales to be more inclusive. Women in Sales offers a global community for women at any career level to gain access to educational opportunities and resources to help them in their sales career.
- Job: Kids On Point — Academic Success Coordinator · 2018-09 – 2019-08
- Job: Thorne Research — Founding Inside Sales Representative · 2019-12 – 2021-06 — Launched and scaled inside sales operations for a disruptive health tech company. Sold to a mix of B2B, B2C, and B2D clients, including high-value enterprise accounts. Supported pipeline development, prospecting, and CRM processes that enabled significant revenue growth. Provided training and mentorship to newer sales hires, establishing a foundation for future team expansion.
- Job: Melia Strategy — Fractional Sales Strategist & Founder · 2026-01 – present — Here's your reality check: your founding sales hire will fail if you're not ready for them. I'm the referee between founder-led sales and that first hire by helping founders build the playbook, process, and clarity they need before making one of the most expensive decisions of their early growth stage.
- Job: Kids On Point — Summer Camp Director · 2019-06 – 2019-08 — Designed curriculum and coordinated operations for 100 campers, demonstrating early leadership and team management skills. Collaborated with local nonprofits to provide meals and daily logistics for program participants. Managed staff and volunteers, developing communication and organizational systems to ensure smooth operations.
- Job: Citrine — Content Creator & Brand Partnerships · 2026-08 – present
- Job: Thorne Research — Strategic Account Manager · 2021-06 – 2023-04 — Managed 400 mid-market medical practices, executing full sales cycles and delivering repeatable processes for high-volume pipelines. Designed and implemented the Corporate Wellness Program, connecting supplements and testing programs to employer clients. Regularly achieved 127% of quota, demonstrating success in high-touch account management and client acquisition. Partnered with cross-functional teams to align sales, marketing, and operations, improving efficiency and results.
- Job: QC Growth — Partner & GTM Lead · 2026-03 – present
- Job: Referral Reef — Founder and Reef Keeper · 2026-07 – present — It’s time to stop being a "lone wolf" and start building a reef. 🌊 Referral Reef is the vetted infrastructure for fractional executives, consultants, and independent operators who are tired of letting "not-quite-right" leads go to waste. We’ve turned the informal (and often unpaid) referral process into a tracked, paid, zero-awkwardness ecosystem: 🐠 Vetted Only: No fluff. You’re in a room with specialists who actually know their stuff across Sales, Marketing, Ops, Finance, and Legal. 💰 Tracked Commissions: 10% suggested fees on every deal, with all the 1099s and paperwork handled by the platform. 🤝 Built-In Trust: Monthly speed-dating sessions and discipline-specific subgroups to ensu…
- School: College of Charleston — Bachelor's Degree, Biology, General
- School: Syracuse University — Project Management
- School: Saint Mary's School
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