Saif R.

Building in Public @ Procense

London3.7k followers

Procense

ex-Cake Box

ex-Zip

I build the systems that make revenue teams My work sits at the intersection of GTM strategy, RevOps, and AI, designing the infrastructure, workflows, and processes that help early-stage companies go to market efficiently and scale without
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Currently at Procense, building the entire GTM motion from zero, strategy, tooling, and AI-powered operations for a company transforming how global process manufacturers Before this, I’ve worked across GTM operations, systems architecture, and automation, turning messy, manual processes into clean, scalable If you’re building something ambitious and need the operational backbone to match, let’s talk.

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Career Timeline

GTM Index

PROCENSEJOB
1. GTM Strategy & AI Lead
  2M
ZIPJOB
1. GTM AI & Automation
  6M
2. BD Representative
  3M
NOVISTOJOB
1. Enterprise Account Develop…
  2M
2. Enterprise Account Develop…
  3M
VIRGIN MEDIA O2JOB
1. Senior Sales Advisor
  1Y
APPLEJOB
1. Apple Champion
  4M
SAMUEL AND CO TRADINGJOB
1. Junior Forex Trader
  5M
SWEETSHOPJOB
1. Founder
  1Y 8M
CAKE BOXJOB
1. Store/Project Mgr
  1Y 7M
2. Assistant Store Mgr
  1Y
3. Team Member
  1Y 1M

Job: Cake Box — Team Member · 2016-07 – 2017-08 — • Assisted with front-of-house operations, providing excellent customer service and ensuring a welcoming atmosphere. • Supported sales efforts by promoting products and assisting customers with their selections. • Maintained cleanliness and organization of the kitchen and customer areas, adhering to food safety and hygiene standards. • Collaborated with team members to ensure efficient workflow and timely service. • Managed inventory tasks, including stock replenishment and accurate record-keeping.
Job: Zip — Business Development Representative · 2025-09 – 2025-12 — Zip is the world's leading Al-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth by offering a single front door to unify the teams, tasks, and tools involved in working with suppliers. Zip has earned numerous awards, including Fast Company's Next Big Things in Tech, Inc.'s Best in Business, Forbes 2025 Fintech 50 and Forbes 2025, America's Best Startup Employers, along with coverage in Fortune, Bloomberg, VentureBeat and TechCrunch. FY26 Highlights: • Attainment - 250%🎖 • #2 BDR Globally (50+ BDR's) 🏆 • December & January: Achieved 100% 🎖️ • November: Achieved 900% (#1 Globally amongst 50+ BDR’s & h…
Job: Virgin Media O2 — Senior Sales Advisor · 2024-03 – 2025-03 — At Virgin Media O2, I empower customers to make confident, informed decisions by delivering tailored connectivity solutions that fit their needs. As a Senior Sales Advisor, I streamline the buying journey, boost satisfaction, and drive business growth through results-driven guidance and expert product knowledge. My focus is on maximising value, optimising service experiences, and supporting the full spectrum of customer requirements, from initial consultation and solution design to aftercare, upgrades, and long-term loyalty. FY25 Highlights: • Q2 2024: 338% of quota • Q3 2024: 267% of quota • Q4 2024: 287% of quota • Q1 2025: 290% of quota
Job: Novisto — Enterprise Account Development Representative, Senior & GTME · 2025-07 – 2025-09 — At Novisto, we empower companies to spend less time wrangling ESG data and more time making informed, strategic decisions. Our platform streamlines reporting, boosts efficiency, and supports the full range of ESG disclosures - from carbon accounting to CSRD compliance and double materiality assessments. Highlights: • Achieved 330% Q1, breaking company records. • Became the fastest ADR to hit and surpass quarterly ramp (within just 1 month). • Earned the quickest promotion to Senior ADR in company history. • Drove efficiency across global BD teams by implementing an entirely new tech stack, now adopted globally. • Coached and mentored multiple BD team members, sharing best practices to acc…
Job: Samuel and Co Trading — Junior Forex Trader · 2023-06 – 2023-11 — At Samuel and Co Trading, I empower clients to make strategic financial decisions through expert analysis of global currency markets. As a Junior Forex Trader, I streamline trading workflows by leveraging technical and fundamental insights, developing robust risk management strategies, and collaborating with senior traders. My focus is on maximising profitability, minimising risk in volatile conditions, and consistently exceeding performance benchmarks, delivering actionable intelligence and outstanding value in a dynamic trading environment. • Analysed market trends and identified profitable trading opportunities using technical and fundamental analysis. • Developed risk management strate…
Job: Novisto — Enterprise Account Development Representative · 2025-03 – 2025-06 — • Promoted after 1 quarter to Snr ADR. • Founding GTM Team in EMEA, Joined at Series B/C (Second Hire in EMEA)
Job: Cake Box — Assistant Store Manager · 2017-08 – 2018-08 — • Managed daily front-of-house and back-of-house operations, ensuring seamless workflow and exceptional customer satisfaction. • Led initiatives to boost sales through effective upselling techniques, targeted product promotions, and enhanced customer service. • Oversaw kitchen operations, including inventory management and strict adherence to food safety standards. • Trained and mentored team members, promoting a collaborative and high-performance work environment. • Monitored and maintained inventory levels, ensuring efficient stock control and minimizing waste.
Job: Procense — GTM Strategy & AI Lead · 2026-06 – present — Procense brings plug-and-play IoT, software, and AI to process manufacturers — helping personal care and chemical companies solve critical production challenges across pre-weigh, compounding, batching, filling, and packaging. I’m building the revenue motion from the ground up, go-to-market strategy, RevOps infrastructure, and AI-powered workflows that help a lean founding team scale efficiently.
Job: SweetShop — Founder · 2020-03 – 2021-11 — • Founded and operated an e-commerce business specialising in American candy. Gained skills in logistics, inventory management, and customs regulations. • Built a strong online presence on Instagram, engaging with a global customer base and fostering brand loyalty. • Developed entrepreneurial acumen, problem-solving, and customer relationship management skills, driving business success.
Job: Cake Box — Store/Project Manager · 2018-08 – 2020-03 — • Managed front-of-house and back-of-house operations, ensuring efficient workflow and high customer satisfaction. • Spearheaded projects to improve sales through upselling, product promotions, and customer service enhancements. • Directed kitchen operations, inventory management, and food safety practices. • Trained and led team members, fostering a collaborative and productive work environment.
Job: Zip — GTM AI & Automation · 2025-12 – 2026-06 — Building AI infrastructure and internal tooling at the intersection of GTM systems and LLM engineering. First to centralise agentic AI development across Zip’s go-to-market org - work now referenced in Zip’s company-wide AI roadmap. Shipped: • LLM-powered GTM copilot integrating live CRM, conversation intelligence, and data warehouse context • Full-funnel analytics infrastructure consolidating MDR, BDR, and AE performance into a single source of truth • AI-native enrichment pipelines replacing third-party tooling at scale • Custom Salesforce components and notification systems used daily across the GTM org
Job: Apple — Apple Champion · 2024-11 – 2025-03 — Whilst at Virgin Media O2, I champion the seamless integration of Apple technology, empowering teams and customers to unlock their full potential. As an Apple Champion, I streamline adoption, drive best practices, and deliver strategic insights on Apple solutions across the business. My focus is on boosting efficiency, enhancing digital workflows, and supporting the full spectrum of Apple enterprise experiences, from device deployment and user training, to security, productivity, and continual innovation. • Completed the Apple Excellence Program and achieved Champion Plus status. • Focused on developing advanced product knowledge, customer engagement, and sales strategies. • Actively train…

Skills

HubSpotApolloMakeAmplemarketZoomInfoCold CallingCRM DatabasesCRM IntegrationHubSpot Sales HubHubSpot Marketing HubBusiness Development SupportSales PerformanceCustomer AnalysisPersuasive SpeakingMarket KnowledgeMarket AnalysisTrading StrategiesEnvironmental, Social, and Governance (ESG)Software as a Service (SaaS)Customer Relationship Management (CRM)Negotiation

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Saif R.

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