Mari M.
AI RevOps and GTM Executive | Advisor | StartUp & M&A Expert | Data (Salesforce, HubSpot, Tableau, SQL)
Operations Executive strong Growth Startups focus: specialize in turning complexity into clarity, cleaning up messy data environments, unifying ops and analytics teams, and building the infrastructure that drives predictable growth.
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Both hands-on approach and big picture vision has enabled multiple companies to achieve 200%+ revenue growth, 25% cost reductions, and successful acquisitions. Expert: Communication, collaboration and innovation for GTM Strategy, RevOps and end-to-end M&A. Unique background as an ex-Engineer, ex-Sales & Customer Success Leader. This experience bridges technical, commercial, and operational excellence while scaling fast-growth start-ups and optimizing global organizations. Partner with VCs, PEs and ELTs. Core Skills & Competencies: Operational Excellence – Designing, optimizing, overseeing systems, processes, workflows Financial Acumen – P&L, budgeting, forecasting, resource allocation Strategic Execution – Translating CEO vision into day-to-day operation results Leadership – Building, mentoring, and scaling high-performing teams (Ops, Data, BA) GTM Strategies – Territory, commission, sales velocity, pipeline conversion, marketing ROI, net revenue retention, customer lifetime value, MoM Sales Gap-to-Plan Data-Driven Decision Making – KPIs, dashboards, forecasting, analytics Communication & Collaboration – Partnering & aligning stakeholders / ELT CRM & Tech Stack - AI, HubSpot, Salesforce, Tableau, Snowflake, SQL, Gong, Zendesk, Monday, Qualtrics, PandaDoc, QuotaPath, FullCast, Marketo, Google Analytics, Pardot, PERL, JavaScript, C, Stripe, NetSuite Change Management & Risk Management Thrive in fast-paced, high-growth environments—from seed-stage start-ups to Fortune 1000 companies leading with a builder’s mindset, a learner’s drive, and a people-first leadership style. Additionally: ADVISOR: Fullcast (RevOps AI cloud based) PANEL SPEAKER FullCast & Silicon Slopes Go-to-Market Live 2025 CREATOR: HubSpot Operations Data Hub DATA: Increased revenue 200%+ within 1 year, CRM automation, sales training, sales metrics to goals, reduce tech cost 50%, & increase customer retention to 98%.
GTM Index
- FIRST DUEJOB
- VP of Revenue Operations7M
Vice President of Revenue Operations
First Due
Manage Teams: RevOps, Analysts, Salesforce Admins, Contracts, RFP Tech/AI tools: Salesforce, Gong, Hubspot, Monetize CPQ, ZOHO, Rocketlane, Netsuite, Claude, ChatGPT, JIRA, Confluence, Scribes, and Everstage
- FULLCAST, THE GO-TO-MARKET CLOUDJOB
- Advisor2Y 7M
Advisor
Fullcast, The Go-to-Market Cloud
AI-enabled and Cloud-based RevOps / GTM Management Solution - add-on CRMs to drive strong go-to-market strategies
- SEAMLESSDOCSJOB
- VP of Business Operations…2Y 11M
Vice President of Business Operations & Analytics
SeamlessDocs
(Acquired by Avenu Insights & Analytics) Manage Teams: Sales & Marketing Ops, RevOps, SFDC Admins, Support, and Data Analytics Tech Stack: SFDC, Gong, Chili Piper, Qualtrics, ZenDesk, QuotaPath, PandaDocs, HubSpot, Tableau, Snowflake, NetSuite, and AI-enabled technology
- REWARD GATEWAYJOB
- VP Operations and Analytics1Y 11M
Vice President Operations and Analytics
Reward Gateway
(Acquired by EdenRed) Managed Teams: Operations / RevOps, Data Analytics, Sales/BDR, CSM/CX, Support, and Partnerships. Tech Stack: Salesforce, HubSpot, Salesloft, Tableau, Zendesk, Marketo, NetSuite
- EVERNORTH HEALTH SERVICESJOB
- Contract: Operations - Dat…1Y 11M
Contract: Operations - Data - Analytics
Evernorth Health Services
Behavioral health, wellness, healthcare benefits. Multiple Projects -(SF, HS, XLS, Tableau)
- MULTIPLE COMPANIESJOB
- RevOps & GTM Executive (ma…16Y 11M
RevOps & Go-to-Market Executive (management consultant)
Multiple Companies
Management Consulting 2007 - 2008, 2013 - 2020 and 2022 - 2023 Expert Revenue Operations, GTM, Merger/Acquisition, & Data Consultant (Seed, Fast Growth Startups, Enterprise). Highlights include: Scaled 2 start-ups to #1 in their industries, drove 4 start-ups and 1 global product to acquisition. Partnered with VC's, PE's and C-Suite Executives. FOCUS: Operational Excellence – Designing, optimizing, and overseeing systems, processes, and workflows Financial Acumen – P&L, budgeting, forecasting, and resource allocation Strategic Execution – Translating CEO vision into day-to-day operations and results Data-Driven Decision Making – KPIs, dashboards, forecasting, analytics Communication & Coll…
- GREEN FLOWERJOB
- Head of Global Operations,…2Y 11M
Head of Global Operations, Data Analytics & CSM/CX
Green Flower
B2B, B2C, Accredited Universities, Retail, and Government (Business and Taxes)Training LMS platform. Managed Teams: RevOps, HubSpot Admins, Helpdesk, Support, CX and Onboarding TechStack: Hubspot, Marketo, Pardot, Zendesk, LITMOS, NetSuite
- EVENTUPJOB
- VP Operations, Data Analyt…1Y 11M
Vice President Operations, Data Analytics & Sales (acquired)
Eventup
(Acquired and relocated to LA) Event and Hospitality space tech platform Tech Stack: Salesforce
- MONSTERJOB
- VP of Sales (Monster Media…1Y 11M
Vice President of Sales (Monster MediaWorks)
Monster
MonsterMedia Works - 350+ online advertising sites. Hired Director of Sales to build out new team which billed $1M within a year. Promoted twice to oversee all sales teams = $85M
- ADOBEJOB
- Senior Mgr Enterprise Sales1Y 11M
Senior Manager Enterprise Sales
Adobe
- Job: First Due — Vice President of Revenue Operations · 2026 – present — Manage Teams: RevOps, Analysts, Salesforce Admins, Contracts, RFP Tech/AI tools: Salesforce, Gong, Hubspot, Monetize CPQ, ZOHO, Rocketlane, Netsuite, Claude, ChatGPT, JIRA, Confluence, Scribes, and Everstage
- Job: Fullcast, The Go-to-Market Cloud — Advisor · 2024 – present — AI-enabled and Cloud-based RevOps / GTM Management Solution - add-on CRMs to drive strong go-to-market strategies
- Job: SeamlessDocs — Vice President of Business Operations & Analytics · 2024 – 2026 — (Acquired by Avenu Insights & Analytics) Manage Teams: Sales & Marketing Ops, RevOps, SFDC Admins, Support, and Data Analytics Tech Stack: SFDC, Gong, Chili Piper, Qualtrics, ZenDesk, QuotaPath, PandaDocs, HubSpot, Tableau, Snowflake, NetSuite, and AI-enabled technology
- Job: Reward Gateway — Vice President Operations and Analytics · 2023 – 2024 — (Acquired by EdenRed) Managed Teams: Operations / RevOps, Data Analytics, Sales/BDR, CSM/CX, Support, and Partnerships. Tech Stack: Salesforce, HubSpot, Salesloft, Tableau, Zendesk, Marketo, NetSuite
- Job: Evernorth Health Services — Contract: Operations - Data - Analytics · 2022 – 2023 — Behavioral health, wellness, healthcare benefits. Multiple Projects -(SF, HS, XLS, Tableau)
- Job: Multiple Companies — RevOps & Go-to-Market Executive (management consultant) · 2007 – 2023 — Management Consulting 2007 - 2008, 2013 - 2020 and 2022 - 2023 Expert Revenue Operations, GTM, Merger/Acquisition, & Data Consultant (Seed, Fast Growth Startups, Enterprise). Highlights include: Scaled 2 start-ups to #1 in their industries, drove 4 start-ups and 1 global product to acquisition. Partnered with VC's, PE's and C-Suite Executives. FOCUS: Operational Excellence – Designing, optimizing, and overseeing systems, processes, and workflows Financial Acumen – P&L, budgeting, forecasting, and resource allocation Strategic Execution – Translating CEO vision into day-to-day operations and results Data-Driven Decision Making – KPIs, dashboards, forecasting, analytics Communication & Coll…
- Job: Green Flower — Head of Global Operations, Data Analytics & CSM/CX · 2020 – 2022 — B2B, B2C, Accredited Universities, Retail, and Government (Business and Taxes)Training LMS platform. Managed Teams: RevOps, HubSpot Admins, Helpdesk, Support, CX and Onboarding TechStack: Hubspot, Marketo, Pardot, Zendesk, LITMOS, NetSuite
- Job: Eventup — Vice President Operations, Data Analytics & Sales (acquired) · 2012 – 2013 — (Acquired and relocated to LA) Event and Hospitality space tech platform Tech Stack: Salesforce
- Job: Monster — Vice President of Sales (Monster MediaWorks) · 2010 – 2011 — MonsterMedia Works - 350+ online advertising sites. Hired Director of Sales to build out new team which billed $1M within a year. Promoted twice to oversee all sales teams = $85M
- Job: Adobe — Senior Manager Enterprise Sales · 2008 – 2009
- School: DePaul University — Bachelor of Science - BS, Computer Science - Information Systems
- School: Illinois Institute of Technology — Certified, Web Master (Design / Development)
- School: Cornell University — Certified, Plant-Based Nutrition
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