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Milana Petkovic

GTM Engineer @ Instantly.ai

Zrenjanin, Vojvodina, Serbiagtme · universe-v1
Instantlyex-Jexanex-StableWP
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About

Building predictable revenue through precision outbound. I design and execute cold outreach campaigns that deliver sales-qualified leads straight into your sales calendar. Using market signals, behavioral data, and intent-based targeting, I craft personalized campaigns that move prospects from unaware to SQL in weeks, not months. My focus is the full outbound GTM stack: - Prospect research and segmentation using intent signals and buying behavior - Campaign strategy across cold email, LinkedIn, and multi-touch sequences - Lead qualification to ensure only real prospects reach your team - System optimization to scale without losing conversion quality Daily toolkit: Apollo, Instantly, HeyReach, Leadmagic, IcyPeas, Oceanio, Prospeo, and multiple databases - all connected through Clay with custom workflows built around specific audience segments and data sources. Why it matters: Most outbound feels like noise. I treat it like a strategy. Every email, every LinkedIn message, every touch is intentional. The result is higher engagement, faster meetings, and leads your sales team actually wants to follow up with. Who I work with: B2B SaaS companies, startups, and agencies that want to scale revenue without blowing up their ad budget. If you're looking for quality over quantity in your outbound efforts, let's talk. Having a source of good potential clients (or business opportunities) is like having the healthiest bloodstream! In today's news, everything is changing, so adapt or go left behind :))

Company history

  1. JexanSocial Media Manager2020-09 – 2021-11 · 1y 2mo
  2. StableWPCold Email Outreach Specialist2021-11 – 2025-07 · 3y 8mo
  3. StableWPHead of Partnerships2023-08 – 2025-07 · 1y 11mo
  4. Mlekoprodukt DOOAssistant Financial Controller2016-03 – 2017-04 · 1y 1mo
  5. Gomex DOOFinancial Assistant2018-08 – 2019-09 · 1y 1mo
  6. Top Growth MarketingFacebook and Linkedin Media Buyer2019-10 – 2020-03 · 5 mo
  7. Digital RocketInternal Marketing Manager (Client Acquisition)2020-03 – 2020-09 · 6 mo
  8. FlowdGo-To-Market Strategist - Internal Outbound Channel2025-10 – 2026-01 · 3 mo
  9. InstantlyGTM Engineer2026-02 – present · 6 mo

Skills

ClayApolloInstantlySalesforcesqlGo-to-Market StrategyIntent DataSales Pipeline DevelopmentB2B SaaS GrowthLinkedIn Intent SignalsEmail DistributionHTML EmailsOutbound SalesOutbound MarketingEmail MarketingSocial Media OutreachSales-Qualified Lead GenerationTargeted Lead List DevelopmentCold Calling List GenerationProficiency in email marketing platforms such as Zoho Suite, Google Suite, PipeDrive, Instantly.Expertise in audience scraping tools like Apollo, PowerAutomate, Hexomatic, etc.Strong understanding of CRM systems, particularly SalesForce and Flowlu, for lead management.Excellent writing skills with the ability to craft compelling email copy and effective CTAs.Familiarity with industry best practices and regulations regarding email marketing and data privacy.Analytical mindset with experience in data analysis and reporting.

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