Milana Petkovic

GTM Engineer @ Instantly.ai

Zrenjanin, Vojvodina, Serbia1.7k followers

Instantly.ai

ex-Jexan

ex-StableWP

Building predictable revenue through precision outbound. I design and execute cold outreach campaigns that deliver sales-qualified leads straight into your sales calendar.
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Using market signals, behavioral data, and intent-based targeting, I craft personalized campaigns that move prospects from unaware to SQL in weeks, not months. My focus is the full outbound GTM stack: - Prospect research and segmentation using intent signals and buying behavior - Campaign strategy across cold email, LinkedIn, and multi-touch sequences - Lead qualification to ensure only real prospects reach your team - System optimization to scale without losing conversion quality Daily toolkit: Apollo, Instantly, HeyReach, Leadmagic, IcyPeas, Oceanio, Prospeo, and multiple databases - all connected through Clay with custom workflows built around specific audience segments and data sources. Why it matters: Most outbound feels like noise. I treat it like a strategy. Every email, every LinkedIn message, every touch is intentional. The result is higher engagement, faster meetings, and leads your sales team actually wants to follow up with. Who I work with: B2B SaaS companies, startups, and agencies that want to scale revenue without blowing up their ad budget. If you're looking for quality over quantity in your outbound efforts, let's talk. Having a source of good potential clients (or business opportunities) is like having the healthiest bloodstream! In today's news, everything is changing, so adapt or go left behind :))

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GTM Index

INSTANTLY.AIJOB
1. GTM Eng
  8M
FLOWDJOB
1. GTM Strategist - Internal…
  3M
STABLEWPJOB
1. Head of Partnerships
  1Y 11M
2. Cold Email Outreach Specia…
  3Y 8M
JEXANJOB
1. Social Media Mgr
  1Y 2M
DIGITAL ROCKETJOB
1. Internal Mktg Mgr (Client…
  6M
TOP GROWTH MARKETINGJOB
1. Facebook and Linkedin Medi…
  5M
GOMEX DOOJOB
1. Financial Assistant
  1Y 1M
MLEKOPRODUKT DOOJOB
1. Assistant Financial Contro…
  1Y 1M
FACULTY OF ECONOMICS, UNIVERSITY OF BELGRADESCHOOL
1. Bachelor's degree, Trading…
  6Y 11M

Job: Jexan — Social Media Manager · 2020-09 – 2021-11 · 1y 2mo — Responsibilities: Developed and implemented comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads for clients across various industries. Managed multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest, ensuring consistent brand messaging and timely content delivery. Created and curated engaging content such as posts, videos, and graphics, tailored to each platform's audience and best practices. Monitored social media channels for trends, conversations, and opportunities to engage with the audience, leveraging social listening tools. Conducted regular performance analysis using anal…
Job: StableWP — Cold Email Outreach Specialist · 2021-11 – 2025-07 · 3y 8mo — Responsibilities: Developed and implemented a comprehensive Cold Email Outreach System from scratch, leveraging tools such as Zoho Suite to manage and maintain over 100 sending email accounts, sending up to 4,000 emails per day. Targeted companies in the Renovation Industry and E-commerce sector, crafting customized email campaigns tailored to each industry's specific needs and offering relevant incentives to drive engagement. Utilized Apollo, PowerAutomate, Hexomatic, and other tools for audience scraping and lead generation, ensuring a steady influx of qualified prospects. Collaborated closely with the Marketing Manager to design email sequences comprising at least 5 emails, each with a…
Job: StableWP — Head of Partnerships · 2023-08 – 2025-07 · 1y 11mo
Job: Mlekoprodukt DOO — Assistant Financial Controller · 2016-03 – 2017-04 · 1y 1mo
Job: Gomex DOO — Financial Assistant · 2018-08 – 2019-09 · 1y 1mo
Job: Top Growth Marketing — Facebook and Linkedin Media Buyer · 2019-10 – 2020-03 · 5 mo — Key Responsibilities: Developed and executed comprehensive Facebook PPC strategies tailored to each client's goals, budget, and target audience. Conducted thorough keyword research and audience segmentation to optimize ad targeting and improve campaign performance. Managed ad creatives, including copywriting and design, to ensure alignment with brand messaging and maximize engagement. Implemented A/B testing methodologies to refine ad elements and improve click-through rates (CTR) and conversion rates. Monitored campaign metrics and performance indicators using analytics tools such as Facebook Ads Manager and Google Analytics. Generated detailed reports and insights to track campaign effec…
Job: Digital Rocket — Internal Marketing Manager (Client Acquisition) · 2020-03 – 2020-09 · 6 mo — Responsibilities: Spearheaded the client acquisition efforts, targeting SAAS and e-commerce companies to expand the client base and drive revenue growth. Conducted extensive outreach to potential clients via email, LinkedIn, and other channels, leveraging Apsumo's platform and resources to identify suitable prospects. Developed and executed personalized outreach campaigns to engage with decision-makers and key stakeholders within target companies, highlighting the value proposition and benefits of partnering with Apsumo. Utilized CRM tools to manage and track outreach activities, maintain prospect databases, and monitor the progress of leads through the sales pipeline. Collaborated closely…
Job: Flowd — Go-To-Market Strategist - Internal Outbound Channel · 2025-10 – 2026-01 · 3 mo — Designing and running outbound GTM strategies that get sales-qualified leads directly into the calendar. What I handle: - Build multi-touch cold outreach sequences across email, LinkedIn, and phone - focused on SQL conversion, not volume - Use intent data and behavioral signals to find and prioritize high-probability prospects early - Develop lead qualification frameworks and scoring models to ensure only real opportunities enter the sales funnel - Manage Apollo, Instantly, HeyReach, Leadmagic, IcyPeas, Oceanio, and Prospeo daily - each integrated through Clay with custom workflows for specific audience segments - Build enrichment workflows in Clay to layer first-party, second-party, and…
Job: Instantly.ai — GTM Engineer · 2026-02 – present · 6 mo
School: Faculty of Economics, University of Belgrade — Bachelor's degree, Trading Marketing and Management · 2007 – 2013

Skills

ClayApolloInstantlySalesforcesqlGo-to-Market StrategyIntent DataSales Pipeline DevelopmentB2B SaaS GrowthLinkedIn Intent SignalsEmail DistributionHTML EmailsOutbound SalesOutbound MarketingEmail MarketingSocial Media OutreachSales-Qualified Lead GenerationTargeted Lead List DevelopmentCold Calling List GenerationProficiency in email marketing platforms such as Zoho Suite, Google Suite, PipeDrive, Instantly.Expertise in audience scraping tools like Apollo, PowerAutomate, Hexomatic, etc.Strong understanding of CRM systems, particularly SalesForce and Flowlu, for lead management.Excellent writing skills with the ability to craft compelling email copy and effective CTAs.Familiarity with industry best practices and regulations regarding email marketing and data privacy.Analytical mindset with experience in data analysis and reporting.

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Milana Petkovic

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