Mike Vittum

People leader | Go to Market Strategy | Product Marketing | Sales Enablement | B2B Payments & Fintech

Milton, Massachusetts, United States3k followers
Pantheon Platformex-Practice Betterex-HubSpot

-Impactful but empathetic people leader, mentor, and motivator helping others reach milestones and goals -Led GTM and enablement across all stages of the customer journey -Dedicated to problem solving for both customer (CV) and enterprise value (EV) -Strong consultative skills…

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coaching SMB, Mid-Market, & Enterprise businesses -Adaptable, with a passion for scaling up new lines of business -Deep knowledge of SaaS, B2B Payments, and Fintech -Effective communicator, with a cross functional working style including w/ Product, Sales, Customer Success, legal, and Finance teams -Demonstrated ability to succeed in a fast-paced, results oriented environment. -Energetic people leader, mentor, and motivator helping others reach milestones and goals -Highly efficient time management skills, permitting attention to multiple concentrations -Advanced knowledge of Inbound Marketing & Sales principals including HubSpot software

Career Timeline

JobSchool

GTM Index

  1. PANTHEON PLATFORMJOB
    1. Senior Dir of Customer Suc…
      1Y 2M
  2. PRODUCT MARKETING ALLIANCEJOB
    1. Member
      3Y 5M
  3. PRACTICE BETTERJOB
    1. Head of Customer Experience
      1Y 9M
  4. HUBSPOTJOB
    1. Senior Mgr, GTM Lead - Pay…
      1Y 11M
    2. Program Mgr - Tech Touch
      7M
    3. Mgr - New User Onboarding
      1Y 7M
    4. Program Mgr - New User Exp…
      11M
    5. Customer Solutions Program…
      1Y 8M
    6. Principal Customer Success…
      2Y 6M
    7. Inbound Mktg Consultant Te…
      1Y
    8. Inbound Mktg Consultant
      10M
  5. NAS RECRUITMENT COMMUNICATIONSJOB
    1. Interactive Strategist
      1Y 9M
  6. ARBITAJOB
    1. Account Executive
      10M
  7. SMART BEAR SOFTWAREJOB
    1. Account Executive
      3M
  8. BULLHORNJOB
    1. Account Executive
      1Y 6M
    2. BD Representative
      1Y 9M
  9. IXIS ASSET MANAGEMENTJOB
    1. Account Specialist I
      8M

Time in market 21Y 3MOpen 3Closed 15Stints 18

gtmindex.io/p/mikevittum

  1. Job: Pantheon Platform — Senior Director of Customer Success · 2025-06 – present
  2. Job: Product Marketing Alliance — Member · 2023-03 – present — The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!
  3. Job: Practice Better — Head of Customer Experience · 2023-08 – 2025-05
  4. Job: HubSpot — Senior Manager, GTM Lead - Payments & Commerce at HubSpot · 2021-03 – 2023-02 — -Led a team of Product Marketing and GTM Strategists to successfully launch and grow a white label version of Stripe’s Connect program for HubSpot’s B2B customers & partners -Developed a go-to-market strategy, including pricing, positioning, & messaging, resulting in a 400,000% increase in monthly gross payment volume -Created marketing collateral, including product sheets, webinars, and knowledge base content, to educate customers & HubSpot Partners, growing monthly active users by 4000% -Collaborated with product management, UX, design, and engineering teams to define product requirements, features, and functionality -Worked closely with sales and customer success teams to ensure succ…
  5. Job: HubSpot — Program Manager - Tech Touch · 2020-08 – 2021-03 — Managing the process to improve and scale HubSpot's customer success experience by leveraging automation & technology
  6. Job: HubSpot — Manager - New User Onboarding · 2019-01 – 2020-08 — Leading a team that supports the creation and innovation of HubSpot's scalable approach to onboarding &. customer success
  7. Job: HubSpot — Customer Solutions Program Manager - HubSpot Sales Products · 2016-06 – 2018-02
  8. Job: HubSpot — Principal Customer Success Engineer · 2013-12 – 2016-06
  9. Job: HubSpot — Inbound Marketing Consultant Team Lead · 2013-01 – 2014-01
  10. Job: HubSpot — Inbound Marketing Consultant · 2012-03 – 2013-01 — Customer Success • Effectively collaborate with customers to produce customized onboarding plans • Successfully on boarded over 90 customers while maintaining a low churn rate • Growing Install Base as quick as possible by efficiently managing time and focus Team Collaboration • On floor mentor providing hands-on assistance to my team members • Training new hires on product knowledge & consulting skills by leading monthly training sessions • Listening in to fellow IMC’s calls providing feedback for better customer satisfaction • Conduct role plays with new IMC’s to ramp up their product & consulting knowledge Process Improvements • Selected to beta test new onboarding process, provide…
  11. Job: NAS Recruitment Communications — Interactive Strategist · 2010-06 – 2012-03 — • Implemented SEO strategies that helped to grow strong organic rankings in search engines, resulting in high client retention • Perform daily SEO tasks to maintain organic rankings for clients • Developed and guided client’s digital media strategies around SEO, SEM, and Social Media • Created detailed analytical reports monthly, quarterly, and yearly and then reviewing results with each client personally • Supported sales offices by conducting SEO audits and digital research, helping to create strong sales pitches • Daily research of blogs, articles, and webinars to keep up on newest SEO trends • Presented webinars around SEO and Social Media strategy to further educate internal colleagues
  12. Job: Arbita — Account Executive · 2009-08 – 2010-06 — Demonstrate the value of recruitment marketing products around social media and SEO/SEM to C level executives at large enterprise companies Exceed expectations around timeline for creating new enterprise opportunities, pipeline building, and call numbers Sourced, guided, and closed large deal 4 months after start date Currently working 4 large enterprise deals with revenue exceeding $50K for each
  13. Job: Smart Bear Software — Account Executive · 2009-05 – 2009-08 — Focus selling and prospecting efforts in Northwestern United States and Canada to build a strong pipeline Guide prospects through sales process using a consultative approach to help meet their goals Quickly ramped up to exceed expectations, helping guide a large enterprise deal and becoming a strong contributor for Q2
  14. Job: Bullhorn — Account Executive · 2007-10 – 2009-04 — Demoed and presented On Demand front office and sales software to VP and C Level executives of staffing and recruiting firms (25-30 demos monthly). Consistently ranked within the top 5 of business closed with quarter quota of $145,000. Placed 250-300 outbound cold calls weekly. Led team in outbound activity, contributing 35% of all total cold calls. Sourced and qualified own sales opportunities using Linkedin and other social networking tools. Effectively managed an active pipeline of between 40-60 accounts. Achieved top marks in customer satisfaction polls, which resulted in high client retention.
  15. Job: Bullhorn — Business Development Representative · 2006-01 – 2007-10 — Helped qualify and schedule high quality outbound and inbound demo opportunities. Led Business Development Team in conversion rates from prospect to close. Placed between 250-300 outbound cold calls weekly. Consistently exceeded goal of scheduling 4 quality outbound demos weekly. Qualified and helped close two 100+ employee enterprise prospects. Worked closely with new Business Development Rep's to provide guidance while they developed product knowledge and sales story during their ramp up periods.
  16. Job: IXIS Asset Management — Account Specialist I · 2005-05 – 2006-01 — Trained new employees and monitored their client interactions. Acted as mentor and provided best practices. Gave detailed information on investment products to prospective clients. Received approximately 100 inbound calls and made 50 outbound calls daily.
  17. Job: HubSpot — Program Manager - New User Experience · 2018-02 – 2019-01
  18. School: University of New Hampshire — Bachelor of Arts, Political Science

Skills

HubSpotCustomer ExperienceOnboardingCustomer SupportProduct MarketingCustomer EngagementSales PresentationsSolution SellingProduct Road MappingMarketing StrategyProduct AdoptionB2B CommerceGo-to-Market StrategySales EnablementProduct LaunchNew Business DevelopmentTeam LeadershipSoftware as a Service (SaaS)Voice of the CustomerCustomer SuccessAccount Management

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