Michael Armstrong
Telco, Media, Entertainment & Gaming at Google
Google
ex-Amazon Web Services (AWS)25 years in the technology industry, from high-performance technical computing through to digital media and telecommunications. Strong sales leader with a good technical background and deep industry knowledge.
GTM Index
- GOOGLEJOB
- GTM Lead, Telco, Media, En…6M
GTM Lead, Telco, Media, Entertainment & Gaming
Google
Go To Market Lead for the Telco, Media, Entertainment and Gaming industries, for EMEA.
- AMAZON WEB SERVICES (AWS)JOB
- BD Lead, Media and Enterta…4Y 4M
Business Development Lead, Media and Entertainment, EMEA
Amazon Web Services (AWS)
- LTN GLOBALJOB
- VP Sales, EMEA1Y 9M
VP Sales, EMEA
LTN Global
- BITMOVINJOB
- VP Sales EMEA2Y 2M
Vice President Sales EMEA
Bitmovin
Bitmovin has taken the most complex problems in online video world and made them easy. We have a developer-friendly approach that enables our customer to implement the highest quality video solutions without all the hassles, with video encoding, client player and QoS analytics solutions. As VP of Sales, I lead the team responsible for all sales and business development in EMEA.
- ERICSSONJOB
- Head of TV & Media Sales,…2Y
Head of TV & Media Sales, EMEA North, Business Unit Support Solutions
Ericsson
Head of Sales for the TV & Media Domain in Ericsson's Support Solutions Business Unit. I manage a team of Sales Directors for all parts of Ericsson's TV & Media portfolio: TV Platforms (managed IPTV, OTT, Cloud SaaS, CMS); Media Processing (Hardware/Software Compression, headend equipment, content packaging, etc.); Media Delivery (CDN, LTE-B, Multi-Service Proxy, Cloud DVR [VSPP]). My region covers Europe, Scandinavia, Russia and CIS.
- Senior Dir, TV Platform Sa…2Y 2M
Senior Director, TV Platform Sales, EMEA
Ericsson
Head of TV platform sales for the European, Middle-East, and African markets. Manage a team of Sales Directors, driving sales of Ericsson's IPTV (Mediaroom), OTT (Mediaroom Reach), Multiscreen (MMP), Cloud TV (MediaFirst) and CMS products across the region.
- MICROSOFTJOB
- Sales Dir EMEA, Media Plat…4Y 10M
Sales Director EMEA, Media Platforms Business
Microsoft
Sales Manager for Microsoft Mediaroom and Media Platforms for the EMEA region. Quota-carrying role, covering business development for qualification of new opportunities; sales management to drive and close new opportunities; and account management for existing customers.
- Channel Mgr EMEA3Y 2M
Channel Manager EMEA
Microsoft
IPTV Channel Sales Manager for Microsoft TV (MSTV) EMEA. Quota-carrying role, covering sales channel management; business development for new opportunities; account management for existing customers.
- SCCJOB
- Solutions Architect10M
Solutions Architect
SCC
- LIBERATE TECHNOLOGIESJOB
- Technical Architect2Y 11M
Technical Architect
Liberate Technologies
Technical architect for Digital TV solutions.
- SUSEJOB
- Professional Services Mgr1Y 1M
Professional Services Manager
SUSE
Responsible for all technical architecture, solutions design, and on-site delivery of Linux solutions for UK and Ireland.
- LINUXCAREJOB
- Principal Consultant8M
Principal Consultant
Linuxcare
- Job: Microsoft — Channel Manager EMEA · 2005-09 – 2008-11 — IPTV Channel Sales Manager for Microsoft TV (MSTV) EMEA. Quota-carrying role, covering sales channel management; business development for new opportunities; account management for existing customers.
- Job: Amazon Web Services (AWS) — Business Development Lead, Media and Entertainment, EMEA · 2021-10 – 2026-02
- Job: SCC — Solutions Architect · 2004-11 – 2005-09
- Job: Ericsson — Head of TV & Media Sales, EMEA North, Business Unit Support Solutions · 2015-11 – 2017-11 — Head of Sales for the TV & Media Domain in Ericsson's Support Solutions Business Unit. I manage a team of Sales Directors for all parts of Ericsson's TV & Media portfolio: TV Platforms (managed IPTV, OTT, Cloud SaaS, CMS); Media Processing (Hardware/Software Compression, headend equipment, content packaging, etc.); Media Delivery (CDN, LTE-B, Multi-Service Proxy, Cloud DVR [VSPP]). My region covers Europe, Scandinavia, Russia and CIS.
- Job: Liberate Technologies — Technical Architect · 2001-12 – 2004-11 — Technical architect for Digital TV solutions.
- Job: LTN Global — VP Sales, EMEA · 2020-01 – 2021-10
- Job: Google — GTM Lead, Telco, Media, Entertainment & Gaming · 2026-02 – present — Go To Market Lead for the Telco, Media, Entertainment and Gaming industries, for EMEA.
- Job: Linuxcare — Principal Consultant · 2000-03 – 2000-11
- Job: Ericsson — Senior Director, TV Platform Sales, EMEA · 2013-09 – 2015-11 — Head of TV platform sales for the European, Middle-East, and African markets. Manage a team of Sales Directors, driving sales of Ericsson's IPTV (Mediaroom), OTT (Mediaroom Reach), Multiscreen (MMP), Cloud TV (MediaFirst) and CMS products across the region.
- Job: Bitmovin — Vice President Sales EMEA · 2017-11 – 2020-01 — Bitmovin has taken the most complex problems in online video world and made them easy. We have a developer-friendly approach that enables our customer to implement the highest quality video solutions without all the hassles, with video encoding, client player and QoS analytics solutions. As VP of Sales, I lead the team responsible for all sales and business development in EMEA.
- Job: SUSE — Professional Services Manager · 2000-11 – 2001-12 — Responsible for all technical architecture, solutions design, and on-site delivery of Linux solutions for UK and Ireland.
- Job: Microsoft — Sales Director EMEA, Media Platforms Business · 2008-11 – 2013-09 — Sales Manager for Microsoft Mediaroom and Media Platforms for the EMEA region. Quota-carrying role, covering business development for qualification of new opportunities; sales management to drive and close new opportunities; and account management for existing customers.
- School: Edinburgh University — BEng (Hons), Computer Science and Electrical Engineering
Skills
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