Michael Muhlfelder
Vice President Sales (VPSaaS)| Fractional CRO / Sales Leader / | Fixing GTM efficiency + effectiveness (lead → renewal) | ThreetakesonAI podcast | Open to compensated BOD roles | ( see my “About” section for more )
I help SaaS and emerging market($1M-$20M ARR ) companies to overcome go-to-market challenges and scale revenue. Contracts available for long term and interim sales leadership needs as a hands-on "Executive in Residence".
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I build and optimize sales processes to drive predictable growth including my exclusive through Go2Market Lab that delivers real, in-the-trenches expertise for specific or broad Go To Market challenges that prevent or inhibit scale. Projects include pipeline and funnel modernization; Expansion Engine; Partner / Channel process creation. You get the benefit of decades of experience with a modern approach that includes the application of AI to enable learning and capabilities of your sales and customer success teams. My approach blends deep sales expertise with a focus on human connection. 🔹 $500M+ LTV generated in sales leadership roles 🔹 Built & scaled new + expansion sales motions in start ups and at global leaders including Oracle and IBM 🔹 Continually optimized processes to maximize revenue & reduce CAC 📅 CLICK ON THE "BOOK AN APPOINTMENT" BUTTON TO SCHEDULE A NO COST, NO OBLIGATION CONVERSATION
GTM Index
- REVENUE MAGAZINEJOB
- Founding Contributor1Y 10M
Founding Contributor
Revenue Magazine
Revenue Magazine was born out of frustration with the endless stream of generic, recycled sales advice flooding LinkedIn. We saw a glaring gap in the knowledge available to salespeople, leaders, and operations professionals—one that needed to be filled with meaningful, actionable insights. We bring together a cohort of 30 sales and marketing experts who deliver the strategies and advice they actually use to succeed.
- PAVILIONJOB
- Executive Member ( Profess…6Y 5M
Executive Member ( Professional Network )
Pavilion
The Revenue Collective is a private, invitation-only NETWORK community of sales and marketing executives at growth focused companies. (NOTE: This is not an employer or client )
- CALM OCEAN SALESJOB
- Founder - VP of Sales as a…3Y 6M
Founder - VP of Sales as a Service ( CRO / Head Of Sales )
Calm Ocean Sales
Calm Ocean Sales (www.calmoceansales.com) is a first of its' kind VP of Sales (VPSaaS ) as a services firm focusing on the Go To Market ( GTM ) process for B2B firms. Similar to licensing a point solution SaaS application, you license only the service you need for your business right now. Provide contract ( fractional ) sales leadership (VPSaaS) to B2B SaaS companies, focusing on go-to-market strategy and execution and also the exclusive Go2Market Lab for ad hoc advisory services. Specialize in businesses from pre-revenue to $25M++, optimizing sales processes and driving revenue growth. Find more on substack- https://calmoceansales.substack.com/profile/posts
- NOAH LABSJOB
- Fractional Head of Sales1M
Fractional Head of Sales
Noah Labs
Fractional Head of Sales responsible for Go To Market ( GTM ), creation and institutionalizing a scalable revenue model, hands on engagement in early stage new client acquisition.
- OUTBOUND SALES PROJOB
- * GTM Advisor3M
* GTM Advisor
Outbound Sales Pro
Contract GTM Advisor working in partnership to help OSP / Parakeet to further enable their customers. The goal is to work in together to build or enable processes to move from lead to close and generate real results and real revenue. Their strategy and philosophy aligns with my own relative to generating more quality pipeline without adding more cost to the business. Outbound Sales Pro (OSP) generates hundreds of meetings and sales for their clients each month through cold calls, email campaigns, and automated LinkedIn connections via their outsource solution. They are masters in cold outbound leveraging AI, averaging over 50%+ open rates, 10%+ click rates, 5%+ replies, 5X better than the…
- FULL FABRICJOB
- *Sales Dir ( Contract )8M
*Sales Director ( Contract )
Full Fabric
Full Fabric offers an industry leading eCommerce platform for admissions needs serving HigherEd in EMEA. Focus of the role is on building a scalable GoToMarket ( GTM ) process - lead to renewal- while also recruiting high performing sales people across the European regions and countries served
- QBLOXJOB
- *Regional Hub Executive (…7M
*Regional Hub Executive ( Contract )
Qblox
Qblox is on the forefront of the Quantum Computing global expansion, offering a world class Quantum Controller and supported by a team of "customer first" scientific and business leaders. Responsibilities included building the North America Channel and driving North America customer and partner expansion.
- CHIEFSIGHT.AIJOB
- Co-Founder / Head Of Sales1Y
Co-Founder / Head Of Sales
Chiefsight.ai
Lead sales and client partnerships for Chiefsight.ai, a "Decision Intelligence" SaaS solution, harnessing "CONTEXTUAL AI" to enhance or replace dashboards. Focused on building product awareness and driving adoption within mid-market and mid-enterprise companies.
- JITTERBITJOB
- VP of Sales, North America5Y 2M
Vice President of Sales, North America
Jitterbit
Led North American sales teams, driving new and expansion revenue for the leading integration platform selling to all verticals from SMB to Enterprise. Played a key role in the acquisition of Jitterbit by Audax Private Equity.
- MAPANYTHING,JOB
- Chief Revenue Officer1Y
Chief Revenue Officer
MapAnything, Inc.
Led all global sales functions and operations selling across verticals to companies from SMB to Enterprise. Improved sales process and delivered largest revenue quarter in company history. (MapAnything was subsequently acquired by Salesforce)
- Job: Revenue Magazine — Founding Contributor · 2024-10 – present — Revenue Magazine was born out of frustration with the endless stream of generic, recycled sales advice flooding LinkedIn. We saw a glaring gap in the knowledge available to salespeople, leaders, and operations professionals—one that needed to be filled with meaningful, actionable insights. We bring together a cohort of 30 sales and marketing experts who deliver the strategies and advice they actually use to succeed.
- Job: Pavilion — Executive Member ( Professional Network ) · 2020-03 – present — The Revenue Collective is a private, invitation-only NETWORK community of sales and marketing executives at growth focused companies. (NOTE: This is not an employer or client )
- Job: MapAnything, Inc. — Chief Revenue Officer · 2016-11 – 2017-11 — Led all global sales functions and operations selling across verticals to companies from SMB to Enterprise. Improved sales process and delivered largest revenue quarter in company history. (MapAnything was subsequently acquired by Salesforce)
- Job: Full Fabric — *Sales Director ( Contract ) · 2025-07 – 2026-03 — Full Fabric offers an industry leading eCommerce platform for admissions needs serving HigherEd in EMEA. Focus of the role is on building a scalable GoToMarket ( GTM ) process - lead to renewal- while also recruiting high performing sales people across the European regions and countries served
- Job: Chiefsight.ai — Co-Founder / Head Of Sales · 2024-06 – 2025-06 — Lead sales and client partnerships for Chiefsight.ai, a "Decision Intelligence" SaaS solution, harnessing "CONTEXTUAL AI" to enhance or replace dashboards. Focused on building product awareness and driving adoption within mid-market and mid-enterprise companies.
- Job: Jitterbit — Vice President of Sales, North America · 2018-01 – 2023-03 — Led North American sales teams, driving new and expansion revenue for the leading integration platform selling to all verticals from SMB to Enterprise. Played a key role in the acquisition of Jitterbit by Audax Private Equity.
- Job: Calm Ocean Sales — Founder - VP of Sales as a Service ( CRO / Head Of Sales ) · 2023-02 – present — Calm Ocean Sales (www.calmoceansales.com) is a first of its' kind VP of Sales (VPSaaS ) as a services firm focusing on the Go To Market ( GTM ) process for B2B firms. Similar to licensing a point solution SaaS application, you license only the service you need for your business right now. Provide contract ( fractional ) sales leadership (VPSaaS) to B2B SaaS companies, focusing on go-to-market strategy and execution and also the exclusive Go2Market Lab for ad hoc advisory services. Specialize in businesses from pre-revenue to $25M++, optimizing sales processes and driving revenue growth. Find more on substack- https://calmoceansales.substack.com/profile/posts
- Job: Qblox — *Regional Hub Executive ( Contract ) · 2025-06 – 2026-01 — Qblox is on the forefront of the Quantum Computing global expansion, offering a world class Quantum Controller and supported by a team of "customer first" scientific and business leaders. Responsibilities included building the North America Channel and driving North America customer and partner expansion.
- Job: Noah Labs — Fractional Head of Sales · 2026-07 – present — Fractional Head of Sales responsible for Go To Market ( GTM ), creation and institutionalizing a scalable revenue model, hands on engagement in early stage new client acquisition.
- Job: Outbound Sales Pro — * GTM Advisor · 2026-05 – present — Contract GTM Advisor working in partnership to help OSP / Parakeet to further enable their customers. The goal is to work in together to build or enable processes to move from lead to close and generate real results and real revenue. Their strategy and philosophy aligns with my own relative to generating more quality pipeline without adding more cost to the business. Outbound Sales Pro (OSP) generates hundreds of meetings and sales for their clients each month through cold calls, email campaigns, and automated LinkedIn connections via their outsource solution. They are masters in cold outbound leveraging AI, averaging over 50%+ open rates, 10%+ click rates, 5%+ replies, 5X better than the…
- School: Keene State College — BS, Management / Marketing
- School: Revenue Magazine
- School: WinningByDesign — Revenue Architecture
- School: Pavilion Network — CRO School
- School: Pavilion Network / Arbinger Institute — Outward Performance For Leaders
- School: Natick High School
Skills
Playbooks
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