Mihály Kovács
AI GTM Lead @Google | Large Enterprise AI Adoption at Scale | Regulated Industries Experience | Ex-AWS & SAS
GoogleStrategic Technology Leader with 16 years of experience driving transformative AI, Cloud, and SaaS outcomes for global cients headqartered in the DACH region.
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Expert in navigating the intersection of technical demands and critical business outcomes around Agentic AI Systems & Platforms. Over the course of my tech career I always focused on regulated industries such as Healthcare, Life Sciences, Manufacturing, Telecommunication, Media and Software Engineering. Currently leading the Cloud AI GTM motion for our Top DACH clients around Google's end-to-end Enterprise AI portfolio.
GTM Index
- GOOGLEJOB
- AI GTM Lead, DACH7M
AI GTM Lead, DACH
Google
Strategic Partnership: Serve as the primary AI thought partner for the DACH Manufacturing Cluster, aligning technical roadmaps with business objectives to drive long-term value. Driving AI Adoption: With our priority Key Accounts we have acheived over 90% seat adoption on critical accounts via steadily delivering Gemini Enterprise App and Agent Platform use cases. Leading cross-functional teams (CEs, Sales, Product PMs) through complex "feature deployment" (FDE) and pilot phases to drive adoption.
- AI GTM Lead, Germany1Y 2M
AI GTM Lead, Germany
Google
Impact: Spearheaded AI GTM strategy for German key accounts, achieving 291% quota attainment in the first year. Key Achievement: Orchestrated and closed the largest GenAI deal in DACH (2025), leveraging Vertex AI and Google Cloud AI infrastructure. Strategic Alignment: Partnered with C-Level stakeholders to deliver comprehensive AI solutions, enabling sales teams to execute complex, high-impact AI deals.
- SASJOB
- Mgr, Global Accounts Manag…2Y 9M
Manager, Global Accounts Management
SAS
Lifecycle Ownership: Managed a global matrixed team for top-tier Life Sciences clients, overseeing multi-year renewals and driving multimillion-dollar net new revenue. Advocacy & Engagement: Directed Executive Briefing Centers (EBCs) and Quarterly Business Reviews (QBRs) to socialize product roadmaps and quantify business outcomes. Technical Execution: Orchestrated multi-year renewals and technical partnerships (including Microsoft integrations for Bayer AG) by acting as the primary link between client C-suites and internal engineering groups to unlock data gravity. Customer Success: Onboarded and trained two CSMs for two Global Accounts making sure our SAS Viya Adoption overtakes the SAS 9…
- AMAZON WEB SERVICES (AWS)JOB
- Enterprise Account Executive1Y
Enterprise Account Executive
Amazon Web Services (AWS)
Consumption Optimization: Managed strategic cloud services for Automotive, Pharma, and Manufacturing leaders, exceeding consumption targets by >150%. Technical Advisory: Guided customers through complex software implementation patterns and data center migrations, ensuring alignment with architectural best practices. Enablement: Developed training programs to drive adoption and identifying optimization opportunities within underutilized contracted commitments.
- T-MOBILE AUSTRIAJOB
- BD Mgr IoT2Y 2M
Business Development Manager IoT
T-Mobile Austria
Complex Solution Delivery: Strategically prioritized technical resource allocation (engineers, solutions architects) to maximize customer ROI and adoption. Regional Innovation: Acted as a pioneer in the IoT space, building regional processes and playbooks for high-growth technical segments. Customer Enablement: Focus on helping clients get started with eSIMs and complex IoT Platforms (e.g. Ericsson). Making sure their use cases are successfully downselected for the first impmenentations.
- DEUTSCHE TELEKOM IT SOLUTIONS HUJOB
- Account Mgr - T-System Int…3Y
Account Manager - T-System International Global Accounts Germany
Deutsche Telekom IT Solutions HU
Leadership: Led a team of near-shore sellers for German manufacturing accounts; selected for the DTAG Leadership Talent program. Operations: Managed a $200M TCV portfolio and created comprehensive onboarding/enablement programs for complex technical portfolios. Sales Enablement Excellence: Created a complex onboarding and enablement program to rapidly train new sellers on the TSI portfolio and complex contract management protocols. Talent Development: I was selected for the DTAG Leadership Talent program, focusing on building up skillset as a future leader.
- Database Administrator - T…10M
Database Administrator - Technical Support (EDI)
Deutsche Telekom IT Solutions HU
Electronic Data Interchange (EDI) System Management: Managing multiple Key Enterprise System for JIT Production on a Database Level Second and Third Level Support: Providing international support services for Key DACH customers in English and German language. Documenting Root Causes and Known Errors: Making sure we develop better support processes and help clients and technical partners succeed within the jointly defined complex enterprise workflows.
- ORIANAJOB
- BD Mgr - low code/no code…11M
Business Development Manager - low code/no code platforms
Oriana Ltd.
Enterprise grade low code software platform which can connect to ERP, HR, CRM and other core IT systems. Business Development & Partner Management: Helping our ecosystem partners to implement enterprise use cases with our platform and making sure both clients and partners succeed. Repeatable Business Outcomes: Translating enterprise customer and partner use cases into Business Requirement Documents (BRDs) for faster No-Code App implementation.
- HUMANOIT KFTJOB
- Lead Mktg Mgr2Y 6M
Lead Marketing Manager
HumanoiT Kft
ITSM Consultancy: Learning about Enterprise IT frameworks such as ITIL and helping our organization to develop a marketing and GTM approach with custom ITIL Solutions Event Management: Creating and managing end client and partner events within the region to make sure there are inbound leads generated via such community building activities. Business Process Modelling (BPM): Translating business processes to our developers to help build better ITSM tools & solutions.
- Job: Deutsche Telekom IT Solutions HU — Database Administrator - Technical Support (EDI) · 2011-01 – 2011-11 — Electronic Data Interchange (EDI) System Management: Managing multiple Key Enterprise System for JIT Production on a Database Level Second and Third Level Support: Providing international support services for Key DACH customers in English and German language. Documenting Root Causes and Known Errors: Making sure we develop better support processes and help clients and technical partners succeed within the jointly defined complex enterprise workflows.
- Job: Oriana Ltd. — Business Development Manager - low code/no code platforms · 2014-06 – 2015-05 — Enterprise grade low code software platform which can connect to ERP, HR, CRM and other core IT systems. Business Development & Partner Management: Helping our ecosystem partners to implement enterprise use cases with our platform and making sure both clients and partners succeed. Repeatable Business Outcomes: Translating enterprise customer and partner use cases into Business Requirement Documents (BRDs) for faster No-Code App implementation.
- Job: HumanoiT Kft — Lead Marketing Manager · 2011-12 – 2014-06 — ITSM Consultancy: Learning about Enterprise IT frameworks such as ITIL and helping our organization to develop a marketing and GTM approach with custom ITIL Solutions Event Management: Creating and managing end client and partner events within the region to make sure there are inbound leads generated via such community building activities. Business Process Modelling (BPM): Translating business processes to our developers to help build better ITSM tools & solutions.
- Job: Google — AI GTM Lead, DACH · 2026-01 – present — Strategic Partnership: Serve as the primary AI thought partner for the DACH Manufacturing Cluster, aligning technical roadmaps with business objectives to drive long-term value. Driving AI Adoption: With our priority Key Accounts we have acheived over 90% seat adoption on critical accounts via steadily delivering Gemini Enterprise App and Agent Platform use cases. Leading cross-functional teams (CEs, Sales, Product PMs) through complex "feature deployment" (FDE) and pilot phases to drive adoption.
- Job: Google — AI GTM Lead, Germany · 2024-11 – 2026-01 — Impact: Spearheaded AI GTM strategy for German key accounts, achieving 291% quota attainment in the first year. Key Achievement: Orchestrated and closed the largest GenAI deal in DACH (2025), leveraging Vertex AI and Google Cloud AI infrastructure. Strategic Alignment: Partnered with C-Level stakeholders to deliver comprehensive AI solutions, enabling sales teams to execute complex, high-impact AI deals.
- Job: Amazon Web Services (AWS) — Enterprise Account Executive · 2020-12 – 2021-12 — Consumption Optimization: Managed strategic cloud services for Automotive, Pharma, and Manufacturing leaders, exceeding consumption targets by >150%. Technical Advisory: Guided customers through complex software implementation patterns and data center migrations, ensuring alignment with architectural best practices. Enablement: Developed training programs to drive adoption and identifying optimization opportunities within underutilized contracted commitments.
- Job: T-Mobile Austria — Business Development Manager IoT · 2018-09 – 2020-11 — Complex Solution Delivery: Strategically prioritized technical resource allocation (engineers, solutions architects) to maximize customer ROI and adoption. Regional Innovation: Acted as a pioneer in the IoT space, building regional processes and playbooks for high-growth technical segments. Customer Enablement: Focus on helping clients get started with eSIMs and complex IoT Platforms (e.g. Ericsson). Making sure their use cases are successfully downselected for the first impmenentations.
- Job: SAS — Manager, Global Accounts Management · 2022-01 – 2024-10 — Lifecycle Ownership: Managed a global matrixed team for top-tier Life Sciences clients, overseeing multi-year renewals and driving multimillion-dollar net new revenue. Advocacy & Engagement: Directed Executive Briefing Centers (EBCs) and Quarterly Business Reviews (QBRs) to socialize product roadmaps and quantify business outcomes. Technical Execution: Orchestrated multi-year renewals and technical partnerships (including Microsoft integrations for Bayer AG) by acting as the primary link between client C-suites and internal engineering groups to unlock data gravity. Customer Success: Onboarded and trained two CSMs for two Global Accounts making sure our SAS Viya Adoption overtakes the SAS 9…
- Job: Deutsche Telekom IT Solutions HU — Account Manager - T-System International Global Accounts Germany · 2015-09 – 2018-09 — Leadership: Led a team of near-shore sellers for German manufacturing accounts; selected for the DTAG Leadership Talent program. Operations: Managed a $200M TCV portfolio and created comprehensive onboarding/enablement programs for complex technical portfolios. Sales Enablement Excellence: Created a complex onboarding and enablement program to rapidly train new sellers on the TSI portfolio and complex contract management protocols. Talent Development: I was selected for the DTAG Leadership Talent program, focusing on building up skillset as a future leader.
- School: Fachhochschule des bfi Wien — Master of Business Administration - MBA, Digital Transformation
- School: Gábor Dénes Főiskola — Bachelor of Applied Science (B.A.Sc.), Business Technology Management
- School: Free University of Bozen - Bolzano — Bachelor of Applied Science (B.A.Sc.), Computer Science
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