Michelle J.

GTM Strategy & Commercialization | B2B | Amazon

Amazonex-Alvarez & Marsal

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I lead go-to-market strategy to commercialize and scale new products that drive business Outcomes I Drive‣ Revenue growth and adoption through end-to-end GTM

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‣ Clear portfolio tradeoffs (fund/sequence/pause) under competing ‣ Repeatable go-to-market mechanisms (readiness criteria, decision paths, performance ‣ Delivering results when timelines compress and/or leadership priorities Places I ThriveDigital advertising and ad tech roles that sit at the portfolio or business line level with clear accountability for revenue and adoption Work that involves shaping monetization strategy, leveraging AI to improve commercial decision-making, and aligning product, sales, and marketing around scalable Let's ConnectI currently lead go-to-market strategy for Twitch's portfolio of scalable influencer marketing solutions within Amazon Advertising. I'm particularly interested in how AI can improve commercialization, customer intelligence, and GTM decision-making. I'm always open to adding to my network. Send me a message and let's connect!