Michael Young

VP/Director GTM Commercialization & Product Marketing | Partnerships | 7:1 ROMI | Translating Engineering Complexity into Revenue for Manufacturing, Industrial, & Supply Chain Companies | AI, IoT & Enterprise SaaS

MMDY ConsultingSex-SPQR Innovations LLCex-Emerson

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Most B2B industrial technology doesn't fail because the engineering is wrong. It fails because no one can translate it into revenue.

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That's the gap I close. I'm a commercial leader at the intersection of Engineering, Marketing, and Sales — what I call the "Rosetta Stone" role for AI Commercialization and Go-to-Market Strategy. With 20+ years spanning startups to global enterprises like Siemens and Berkshire Hathaway, I specialize in VP and Director-level GTM, Product Marketing, Partnerships, and Commercialization roles for manufacturing, industrial, and supply chain companies. WHAT I DO I step into complex commercial situations, like a stalled product launch, a misaligned sales and marketing team, or an untapped market, and build the strategy and execution engine to drive profitable growth. ► Translate engineering complexity into compelling value propositions enterprise buyers actually pay for ► Design end-to-end GTM frameworks for AI, IoT, and SaaS products in traditional industrial markets ► Rebuild underperforming commercial teams using MEDDPICC, Pragmatic Marketing, and Challenger methodologies ► Align product positioning with sales execution to protect margin and capture market share RESULTS I'VE DELIVERED ► AI Commercialization: Architected a Board-approved GTM plan to scale an AI manufacturing platform to $50M+ ARR — with pricing positioned 40%+ above competitors in a $150M+ SAM ► Supply Chain Tech Turnaround: Integrated a fractured sales and marketing org into one aligned commercial engine, doubling inbound leads, generating 41% YoY bookings growth, and driving 7:1 ROMI ► Industrial Market Expansion: Revitalized a stagnant B2B commercial team, captured 10 points of market share, and delivered the highest business backlog in 25 years HOW I LEAD I lead with an engineering mindset and an executive lens: data-driven, process-focused, and relentlessly outcome-oriented. I build cultures of accountability without sacrificing trust. My teams don't just execute, they understand why it matters. EDUCATION ► MBA, Strategy & Brand Management — Emory University (Goizueta) ► BS, Electrical Engineering — Colorado State University Are you an executive recruiter or hiring leader at a manufacturing, industrial, or supply chain company looking for someone to commercialize your next product or fix a broken GTM motion? Message me here on LinkedIn.