Meryl Litwin
GTM Infrastructure Expert| Structured Scale for Cyber, SaaS & AI
Growth does not fail at It fails at
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Founder-led traction creates Scaling requires Many SaaS and AI companies operate between early traction and structured Common signals:• CRM without defined lifecycle stages• Pipeline without qualification discipline• Outbound without system logic• Messaging without positioning precision• Forecasting without reliable visibilityPipeline quality reflects clarity of positioning and revenue Durable GTM performance depends on aligned narrative, defined revenue architecture, and intentional go to market structure that improves capital efficiency and reduces acquisition SaaSifyML operates at the infrastructure layer of growth:• Design of CRM and revenue architecture• Qualification and lifecycle discipline• Systemized outbound acquisition• GTM and sales alignment• Reporting and forecasting visibilityRecent outcomes:• 200% pipeline growth during founder to structured transition• 30% increase in qualified demos through disciplined qualification• Improved conversion after GTM realignment at Series A stageStructured scale is engineered, not improvised.
GTM Index
- SECURITY JOESJOB
- Founding GTM Lead4M
Founding GTM Lead
Security Joes
Founding GTM Lead at Security Joes, building the commercial engine from the ground up across a blend of cybersecurity expertise and AI-driven capabilities. Focused on helping organizations improve incident response, readiness, and overall SecOps execution by combining automation with hands-on expert support. Owning end-to-end GTM, from shaping positioning and offers to building pipeline, closing deals, and creating scalable, data-driven processes. Working closely with CISOs and security teams to translate real-world challenges into practical, outcome-driven solutions across SOC, MDR, IR, and Red Team activities.
- SAASIFYMLJOB
- Founder of SaaSifyML11M
Founder of SaaSifyML
SaaSifyML
GTM infrastructure partner to early-stage SaaS and AI companies transitioning from founder-led traction to structured scale. Scope of work: • Designed CRM and revenue architecture from zero to structured pipeline • Defined lifecycle stages and qualification frameworks • Built outbound acquisition systems and messaging alignment • Implemented reporting dashboards and forecasting visibility • Aligned sales, marketing, and GTM execution Focus: capital-efficient growth through disciplined infrastructure.
- PICK A PIERJOB
- Sales Dir & Mktg Operation…7M
Sales Director & Marketing Operations Manager
Pick a Pier
• Increased pipeline by 2600% through structured event and acquisition strategy • Built marketing and revenue dashboards for performance visibility • Integrated sales and marketing workflows • Implemented conversion testing to improve pipeline quality
- ADAPTIQJOB
- Regional Sales Executive &…11M
Regional Sales Executive & Filed Marketing Specialist
Adaptiq
- CERVELLOJOB
- Inside Sales Lead & Event…1Y 1M
Inside Sales Lead & Event Marketing Operations
Cervello
• Improved sales process efficiency through structured workflow design • Built repeatable prospecting systems • Strengthened pipeline quality and qualification discipline • Supported revenue growth through operational alignment
- PLAINID - THE AUTHORIZATION COMPANYJOB
- Authorization Expert (SDR/…1Y 3M
Authorization Expert (SDR/BDR) I
PlainID - The Authorization Company
• Contributed to structured sales process during Series A to Series C growth • Applied consultative approach across compliance and security buyers • Supported CRM-driven prospecting and conversion discipline • Consistently exceeded sales targets
- CYNAMICSJOB
- Cyber Security Specialist…9M
Cyber Security Specialist (SDR)
Cynamics
Early revenue team member supporting go to market development in a cybersecurity startup. • Contributed to building outbound sequences and structured prospecting workflows • Integrated HubSpot and sales tools for pipeline visibility • Supported early stage sales process refinement • Maintained high volume disciplined outreach execution • Expanded qualified pipeline through structured targeting
- Job: PlainID - The Authorization Company — Authorization Expert (SDR/BDR) I · 2021-05 – 2022-08 — • Contributed to structured sales process during Series A to Series C growth • Applied consultative approach across compliance and security buyers • Supported CRM-driven prospecting and conversion discipline • Consistently exceeded sales targets
- Job: Cynamics — Cyber Security Specialist (SDR) · 2020-08 – 2021-05 — Early revenue team member supporting go to market development in a cybersecurity startup. • Contributed to building outbound sequences and structured prospecting workflows • Integrated HubSpot and sales tools for pipeline visibility • Supported early stage sales process refinement • Maintained high volume disciplined outreach execution • Expanded qualified pipeline through structured targeting
- Job: Security Joes — Founding GTM Lead · 2026-04 – present — Founding GTM Lead at Security Joes, building the commercial engine from the ground up across a blend of cybersecurity expertise and AI-driven capabilities. Focused on helping organizations improve incident response, readiness, and overall SecOps execution by combining automation with hands-on expert support. Owning end-to-end GTM, from shaping positioning and offers to building pipeline, closing deals, and creating scalable, data-driven processes. Working closely with CISOs and security teams to translate real-world challenges into practical, outcome-driven solutions across SOC, MDR, IR, and Red Team activities.
- Job: Adaptiq — Regional Sales Executive & Filed Marketing Specialist · 2023-08 – 2024-07
- Job: Cervello — Inside Sales Lead & Event Marketing Operations · 2022-08 – 2023-09 — • Improved sales process efficiency through structured workflow design • Built repeatable prospecting systems • Strengthened pipeline quality and qualification discipline • Supported revenue growth through operational alignment
- Job: Pick a Pier — Sales Director & Marketing Operations Manager · 2024-07 – 2025-02 — • Increased pipeline by 2600% through structured event and acquisition strategy • Built marketing and revenue dashboards for performance visibility • Integrated sales and marketing workflows • Implemented conversion testing to improve pipeline quality
- Job: SaaSifyML — Founder of SaaSifyML · 2025-05 – 2026-04 — GTM infrastructure partner to early-stage SaaS and AI companies transitioning from founder-led traction to structured scale. Scope of work: • Designed CRM and revenue architecture from zero to structured pipeline • Defined lifecycle stages and qualification frameworks • Built outbound acquisition systems and messaging alignment • Implemented reporting dashboards and forecasting visibility • Aligned sales, marketing, and GTM execution Focus: capital-efficient growth through disciplined infrastructure.
- School: Limestone University — Bachelor's degree, Social Work and Minor in Psychology
- School: Sandler — Sales, Sales
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