Maya K.
GTM Engineer, M IDM, IB MSc Strategic Marketing
poqI am passionate about leveraging data and social sciences to drive sustainable growth and informed decision-making. At poq, I support B2B SaaS and retail tech marketing strategies, focusing on GTM, analytics, digital marketing, and market research.
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I integrate insights to enhance our understanding of markets, customer engagement, and campaign effectiveness. I have advanced my data science expertise with the Google Data Analytics Professional Certificate. In addition, I completed Academic Specialisation with Methods and Statistics in Social Sciences at the University of Amsterdam, which equips me with a strong foundation in mixed research methodologies and data analysis. I hold a BA (Hons) in Marketing Management from the University of Greenwich. Previously, at Whitespace Group, I led CRM initiatives, using data insights to optimise brand positioning and targeted campaigns. At Discovery Education, I conducted international market research and analysis, developing strategies to help stakeholders navigate competitive landscapes. With a blend of marketing, data analytics, and social sciences knowledge, I am poised to drive innovation in marketing strategies and contribute meaningfully to impactful marketing initiatives.
GTM Index
- POQJOB
- GTM Eng3M
GTM engineer
poq
- Mktg Associate1Y 11M
Marketing Associate
poq
Supporting B2B SaaS and retail tech marketing strategies, including digital marketing outreach, analytics, reporting, events and market research. I integrate insights to enhance our understanding of markets, customer engagement, and campaign effectiveness.
- IMPERIAL BUSINESS SCHOOLSCHOOL
- Master of Science, Strateg…2Y 1M
Master of Science, Strategic Marketing
Imperial Business School
- UNIVERSITEIT VAN AMSTERDAM (UNIVERSITY OF AMSTERDAM)SCHOOL
- Postgraduate Diploma, Meth…1Y 2M
Postgraduate Diploma, Methods and Statistics in Applied Social Sciences
Universiteit van Amsterdam (University of Amsterdam)
- ASHAPURA INTERNATIONALJOB
- Mktg Analyst1M
Marketing Analyst
Ashapura International
Specialising in researching market and economic trends, analysing a range of provided data to identify optimal promotion methods, and developing competitive strategies. Compiling findings and recommendations into presentations and reports. Managed two not-for-profit and B2B clients in India, delivering tailored marketing strategies that align with their unique goals and industry demands for increased client acquisition.
- SKYLINE WHITESPACEJOB
- Mktg Executive5M
Marketing Executive
Skyline Whitespace
Led multi-channel digital marketing campaigns, increasing engagement and lead generation through data-driven strategies. Utilised GA4, Excel, SQL, and CRM systems to track and analyse campaign performance, develop audience insight, and make data-backed decisions that optimised ROI and marketing spending. Collaborated with cross-functional teams to execute targeted email, social media, and web campaigns and worked closely with external agencies to ensure consistency in branding and messaging. Regularly used A/B testing and performance metrics to refine campaigns, increasing overall effectiveness.
- UNIVERSITY OF GREENWICHSCHOOL
- BA HONS Mktg Management, M…3Y 11M
BA HONS Marketing Management, Marketing/Marketing Management, General
University of Greenwich
- ARGOSJOB
- Customer Advisor5Y
Customer Advisor
Argos
Delivered excellent customer service, earning the regional award for customer service in 2020 and 2022. Analysed KPIs and provided recommendations to improve store efficiency and meet objectives, maintaining a client satisfaction rate of 95%.
- MYTUTOR.CO.UKJOB
- Mathematics Tutor2Y 6M
Mathematics Tutor
MyTutor.co.uk
Conducted sessions in 1:1 and 3:1 formats, adjusting teaching methods for optimal engagement and understanding. Developed customised lesson plans and learning materials that simplify complex topics and ensure students grasp key concepts. Provided regular, constructive feedback and closely monitored student progress to adjust teaching strategies as needed. Help students improve their grades, with many attaining top exam scores.
- DISCOVERY EDUCATIONJOB
- International Mktg Intern2M
International Marketing Intern
Discovery Education
Analysed UK user quantitative data to create data-driven consumer personas and collaborated with international teams on marketing initiatives. Formulated Success Stories based on data and content planning for the UK Curriculum. Conducted competitor market research across global regions, driving strategic recommendations for profitability and growth.
- CITY OF WESTMINSTER COLLEGESCHOOL
- Business, Management, Mktg…2Y 11M
Business, Management, Marketing, and Related Support Services BTEC Level 3
City of Westminster College
- WINCHMORE SCHOOLSCHOOL
- GSCE's =, General GCSES (i…5Y 11M
GSCE's =, General GCSES (inc. Maths, English,Science), Media, Business and RE & Ethics
Winchmore School
- CANTOR FITZGERALDJOB
- Investment Assistant0M
Investment Assistant
Cantor Fitzgerald
Assisted compliance teams with administrative tasks and supported investment professionals during research, organising quantitative data in Excel. Developed organisational and client communication skills while solving queries efficiently.
- FOUR AGENCY WORLDWIDEJOB
- Market Research Intern1M
Market Research Intern
Four Agency Worldwide
Supported luxury and retail communications campaigns through research, media monitoring using Gorkana, and coverage mounting. Assisted with media list creation, client admin, and brand strategy development within the brand strategy team.
- REDCAT DIGITALJOB
- Mktg Assistant1M
Marketing Assistant
RedCat Digital
Supported marketing managers with social media posts, SEO, and blog editing to boost customer engagement. Coordinated meetings, organised client data, and assisted with research for the eCommerce manager.
- Job: poq — GTM engineer · 2026-07 – present · 1 mo
- Job: poq — Marketing Associate · 2024-11 – present · 1y 9mo — Supporting B2B SaaS and retail tech marketing strategies, including digital marketing outreach, analytics, reporting, events and market research. I integrate insights to enhance our understanding of markets, customer engagement, and campaign effectiveness.
- Job: Ashapura International — Marketing Analyst · 2024-09 – 2024-10 · 1 mo — Specialising in researching market and economic trends, analysing a range of provided data to identify optimal promotion methods, and developing competitive strategies. Compiling findings and recommendations into presentations and reports. Managed two not-for-profit and B2B clients in India, delivering tailored marketing strategies that align with their unique goals and industry demands for increased client acquisition.
- Job: Skyline Whitespace — Marketing Executive · 2024-02 – 2024-07 · 5 mo — Led multi-channel digital marketing campaigns, increasing engagement and lead generation through data-driven strategies. Utilised GA4, Excel, SQL, and CRM systems to track and analyse campaign performance, develop audience insight, and make data-backed decisions that optimised ROI and marketing spending. Collaborated with cross-functional teams to execute targeted email, social media, and web campaigns and worked closely with external agencies to ensure consistency in branding and messaging. Regularly used A/B testing and performance metrics to refine campaigns, increasing overall effectiveness.
- Job: Argos — Customer Advisor · 2018-06 – 2023-06 · 5y — Delivered excellent customer service, earning the regional award for customer service in 2020 and 2022. Analysed KPIs and provided recommendations to improve store efficiency and meet objectives, maintaining a client satisfaction rate of 95%.
- Job: MyTutor.co.uk — Mathematics Tutor · 2020-11 – 2023-05 · 2y 6mo — Conducted sessions in 1:1 and 3:1 formats, adjusting teaching methods for optimal engagement and understanding. Developed customised lesson plans and learning materials that simplify complex topics and ensure students grasp key concepts. Provided regular, constructive feedback and closely monitored student progress to adjust teaching strategies as needed. Help students improve their grades, with many attaining top exam scores.
- Job: Discovery Education — International Marketing Intern · 2022-06 – 2022-08 · 2 mo — Analysed UK user quantitative data to create data-driven consumer personas and collaborated with international teams on marketing initiatives. Formulated Success Stories based on data and content planning for the UK Curriculum. Conducted competitor market research across global regions, driving strategic recommendations for profitability and growth.
- Job: Cantor Fitzgerald — Investment Assistant · 2017-08 – 2017-08 · 0 mo — Assisted compliance teams with administrative tasks and supported investment professionals during research, organising quantitative data in Excel. Developed organisational and client communication skills while solving queries efficiently.
- Job: Four Agency Worldwide — Market Research Intern · 2017-07 – 2017-08 · 1 mo — Supported luxury and retail communications campaigns through research, media monitoring using Gorkana, and coverage mounting. Assisted with media list creation, client admin, and brand strategy development within the brand strategy team.
- Job: RedCat Digital — Marketing Assistant · 2017-04 – 2017-05 · 1 mo — Supported marketing managers with social media posts, SEO, and blog editing to boost customer engagement. Coordinated meetings, organised client data, and assisted with research for the eCommerce manager.
- School: Imperial Business School — Master of Science, Strategic Marketing · 2025-08 – 2027-09
- School: Universiteit van Amsterdam (University of Amsterdam) — Postgraduate Diploma, Methods and Statistics in Applied Social Sciences · 2024-07 – 2025-09
- School: University of Greenwich — BA HONS Marketing Management, Marketing/Marketing Management, General · 2020 – 2023
- School: City of Westminster College — Business, Management, Marketing, and Related Support Services BTEC Level 3 · 2018 – 2020
- School: Winchmore School — GSCE's =, General GCSES (inc. Maths, English,Science), Media, Business and RE & Ethics · 2013 – 2018
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