Maya K.

GTM Engineer, M IDM, IB MSc Strategic Marketing

Location n/auniverse-v1 · gtme
poqex-Skyline Whitespaceex-Discovery Education

About

I am passionate about leveraging data and social sciences to drive sustainable growth and informed decision-making. At poq, I support B2B SaaS and retail tech marketing strategies, focusing on GTM, analytics, digital marketing, and market research. I integrate insights to enhance our understanding of markets, customer engagement, and campaign effectiveness. I have advanced my data science expertise with the Google Data Analytics Professional Certificate. In addition, I completed Academic Specialisation with Methods and Statistics in Social Sciences at the University of Amsterdam, which equips me with a strong foundation in mixed research methodologies and data analysis. I hold a BA (Hons) in Marketing Management from the University of Greenwich. Previously, at Whitespace Group, I led CRM initiatives, using data insights to optimise brand positioning and targeted campaigns. At Discovery Education, I conducted international market research and analysis, developing strategies to help stakeholders navigate competitive landscapes. With a blend of marketing, data analytics, and social sciences knowledge, I am poised to drive innovation in marketing strategies and contribute meaningfully to impactful marketing initiatives.

Company history

  1. Skyline WhitespaceMarketing Executive2024-02 – 2024-07 · 5 mo
  2. Discovery EducationInternational Marketing Intern2022-06 – 2022-08 · 2 mo
  3. Ashapura InternationalMarketing Analyst2024-09 – 2024-10 · 1 mo
  4. Four Agency WorldwideMarket Research Intern2017-07 – 2017-08 · 1 mo
  5. poqMarketing Associate2024-11 – present · 1y 9mo
  6. MyTutor.co.ukMathematics Tutor2020-11 – 2023-05 · 2y 6mo
  7. RedCat DigitalMarketing Assistant2017-04 – 2017-05 · 1 mo
  8. poqGTM engineer2026-07 – present · 1 mo
  9. ArgosCustomer Advisor2018-06 – 2023-06 · 5y
  10. Cantor FitzgeraldInvestment Assistant2017-08 – 2017-08 · 0 mo

Skills

sqlGo-to-Market StrategyGlobal ResearchRegulatory ComplianceData EntryBusiness ResearchEconomic ResearchConsumer ResearchCRM DatabasesResearch SkillsQuantitative ResearchTimekeepingSocial ListeningAttention to DetailStrategic Marketing ManagementCustomer Relationship Management (CRM)Digital MarketingMarket Information (Direct Marketing)Business StrategyStrategic Content Development

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