James Hill

Media & Publishing Lead @ WPVIP Enterprise WordPress | Ex-Publisher | Open and Intelligent Content Experience Platform

WordPress VIPex-Gladiator Media Ltdex-Morris Communications

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I'm a 2×-exit commercial leader and former publisher, now focused on helping established and growth-minded media companies modernise their content platforms and unlock audience intelligence with WordPress VIP and ly across the UK and EMEA.

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For over two decades I've been on the media side — building GTM engines, launching products, and running an omnichannel publishing business across 20 markets as Publisher / Founder of LUXOS (print, digital, social, content-to-commerce). A big part of that journey was deciding to move from a bespoke, home-grown CMS to WordPress at the core, and dealing with all the implications: • Keeping things stable and secure on high-traffic news and campaign days • Scaling across multiple brands, markets and languages • Designing editorial workflows, governance and permissions that actually work • Driving performance, SEO and experimentation • Understanding which content drove results — and giving editorial, advertising and partnerships teams shared visibility into what was working, where, and why • Giving commercial teams the tools they need on the same stack That last point changed how we operated. When editorial and commercial teams see the same performance data in real time, decisions get faster and better. That's the problem ly solves — and it's one I lived before I ever sold it. Today at 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗩𝗜𝗣, I use that experience to support media and publishing leaders across EMEA who are navigating similar decisions. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: • Turn complex CMS and analytics platform choices into clear, publisher-friendly decisions • Co-create secure, scalable WordPress VIP roadmaps that reduce risk and tech debt • Help teams connect content performance to business outcomes with ly • Bring editorial, product and commercial teams onto a shared foundation — publishing and analytics on one stack • Support teams through the change that comes with modernising business-critical platforms 𝙄 𝙗𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙩𝙤𝙤𝙡𝙠𝙞𝙩 𝙄 𝙪𝙨𝙚𝙙 𝙖𝙨 𝙖 𝙭𝙋𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙧— 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙞𝙖𝙡 𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜, 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚𝙙 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙣𝙜 𝙧𝙝𝙮𝙩𝙝𝙢𝙨, 𝙖𝙣𝙙 𝙖 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙢𝙞𝙣𝙙𝙨𝙚𝙩 — 𝙗𝙪𝙩 𝙛𝙤𝙘𝙪𝙨𝙚𝙙 𝙤𝙣 𝙤𝙣𝙚 𝙨𝙚𝙘𝙩𝙤𝙧 𝙄 𝙠𝙣𝙤𝙬 𝙙𝙚𝙚𝙥𝙡𝙮: 𝙢𝙚𝙙𝙞𝙖 & 𝙥𝙪𝙗𝙡𝙞𝙨𝙝𝙞𝙣𝙜. If you're running a media brand or publishing business and want to evolve your content platform and how you measure its impact, I'd be happy to compare notes.