Maxime Imbert

Partnerships Operating Partner | Ecosystem GTM Advisor | Podcast Alliances & CEO On the Run Host

Paris5.1k followers

Arsen

ex-Lemonway

ex-Airplus International

You're a CEO, CRO pr VP Sales at a B2B SaaS or AI company and you're facing these challenges:1- You're struggling with inbound due to AI,2- Your outbound team is not booking enough meetings with companies in your ICP,3- Your competitors are signing the same deals as you, but…
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faster,4- You want to develop the partnership stream but you don't know where to start. 5- You've already tried partnerships/alliances but the outcome is below expectations,That's exactly my bread and butter! I'm ready to help you and generate massive revenue through partnerships In 2019, I joined Lemonway, a profitable fintech, to build their partnership strategy from scratch.Result: +€5M ARR generated. Partner-sourced deals closed 32% faster with a 40% higher win rate than other channels.Since that, I've helped many organisations like OOTI (B2B SaaS), Arsen (Cybersecurity), Payplug (Fintech/payment) generate revenue through partnerships. I learned one thing: partnerships aren't just another acquisition channel. They're the lever that accelerates all your other channels.Your partners already have your prospects' trust. They speak directly to economic buyers. They know the real objections and internal politics.Today, I help B2B SaaS, Fintech and AI companies with their partnership strategy, and I host the Alliances podcast with top leaders generating millions through their ecosystems.What I actually do:1- Audit and build your long-term partnership strategy2- Launch your first revenue-generating partnerships3- Train your sales and partnership teams on co-selling4- Recruit talented people to scale your ecosystemWhen done right, they're your competitive advantage against new entrants disrupting your market with AI.Want to discuss? Click Book a Meeting.

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GTM Index

PAYPLUGJOB
1. Fractional Partnership Mgr…
  6M
AMI STRATEGYJOB
1. Parterships Operating Part…
  1Y 11M
PARTNERSHIP CLUBJOB
1. Founding Member
  1Y 1M
PARTNERSHIP LEADERSJOB
1. Partnership Leaders - Member
  10M
CEO ON THE RUNJOB
1. Co-runner
  4M
ARSENJOB
1. Channel Sales Lead FR
  5M
ALLIANCESJOB
1. Alliances Podcast Host
  1Y 10M
OOTIJOB
1. Fractional Head of Partner…
  1Y 5M
LEMONWAYJOB
1. Dir of Account Management…
  1Y 3M
2. Partnerships & Alliances Dir
  3M
3. Partnerships & Alliances S…
  1Y
AIRPLUS INTERNATIONALJOB
1. Enterprise Sales Mgr
  2Y 5M
2. Sales Mgr
  1Y 5M

Job: Payplug — Fractional Partnership Manager E-commerce · 2026-02 – present
Job: Lemonway — Partnerships & Alliances Senior AE · 2021-07 – 2022-07 — Chasse et mise en place de nouveaux partenariats stratégiques : Acquéreurs, banque, CMS, SaaS, Paiement. Génération de leads B2B et de revenus. Mise en place d'Alliances stratégiques Alignement des objectifs internes communs
Job: AMI Strategy — Parterships Operating Partner & Ecosystem GTM Advisor · 2024-09 – present — CEO and CROs usually call me when they want to drive revenue or fix revenue issues through their partnerships strategy. By creating my consulting firm, my goal is to help B2B SaaS and fintech companies build the right partnership strategy to generate significant revenue. My approach is based on my experience in partnerships and GTM teams, always guided by data. - Understanding your business strategy, - Auditing and discussing with key departments to align common interests (Product, Sales, Marketing, Customer Success, Operations), - Build a clear and actionable strategy - Get information from your customers and prospects, - Identifying your IPP (Ideal Partner Profile) & personas, - Conduct…
Job: Airplus International — Sales Manager · 2017-07 – 2018-12 — Business Developer comptes ETI Mise en place de partenariats stratégiques
Job: Partnership Club — Founding Member · 2025-07 – present — A private club bringing together B2B partnership leaders and experts. A curated space for senior peers to connect, share real-world insights, challenge each other’s strategies and level up through deep conversations, small-group workshops, expert coaching and afterworks.
Job: Lemonway — Partnerships & Alliances Director · 2022-07 – 2022-10
Job: Partnership Leaders — Partnership Leaders - Member · 2025-10 – present
Job: CEO On the Run — Co-runner · 2026-04 – present — CEO On the Run is the show that gets up close with CEO to understand and learn from their wins and their fails. We believe your personal life, your family, your sport - all of it is deeply tied to how you show up and evolve professionally. So we hit the streets to meet the women and men behind the titles, get a feel for how they actually live, and take something real back with us
Job: Arsen — Channel Sales Lead FR · 2026-03 – present — Arsen is shaking up the way companies deal with human risk in cybersecurity by tackling one big issue: today, most cyberattacks rely on social engineering. Social engineering is all about manipulation. It tricks employees into making mistakes that cybercriminals can then use to launch their attacks. That’s exactly the problem Arsen is here to solve. Its mission is to help companies protect themselves from cyberattacks linked to human behavior, by giving them a solution that assesses and improves how employees react in risky situations. In numbers, Arsen means: - 25k+ employees trained - Clients of all sizes, both public and private, across a wide range of industries - A technology used a…
Job: Airplus International — Enterprise Sales Manager · 2019-01 – 2021-06 — AirPlus International is a major player in centralized and decentralized payment solutions helping Finance and purchasing department to improve the management of business travel expenses and Tail end spend Issuing in more than 50 countries around the world, AirPlus offers its expertise in issuing virtual payment card, corporate card, and company account The quality and flexibility of our solutions offer considerable time savings to accounting and finance teams and allow purchasing teams to better track expenses while earning rebates. The integration of our solutions in EMS, ERP tools offers a complete digitized solution.
Job: Alliances — Alliances Podcast Host · 2024-10 – present — Alliances is the podcast dedicated to strategic partnerships. Discover insights from CEOs, CROs, CCOs, and experts as they decode this essential profession. Strategies, hands-on experiences, and best practices: each episode helps you build a profitable and impactful approach for your partnerships department. Whether you're an executive or a professional in the field, Alliances is your guide to mastering the art of partnerships effectively.
Job: Lemonway — Director of Account Management & Strategic Partnerships · 2022-10 – 2024-01 — Lemonway is a pan-European payment institution dedicated to marketplaces, alternative finance platforms and other companies looking for payment processing, wallet management and third-party payment in a KYC/AML - regulated framework. Lemonway obtained its payment institution licence at the end of 2012 and benefits from the " EU financial passport" in 29 countries. The company employs 107 people from 17 different nationalities based in Paris (HQ), London, Madrid, Milano.
Job: OOTI — Fractional Head of Partnerships · 2025-03 – present — OOTI is software specifically designed for architecture firms and engineering consultancies. To achieve this, OOTI provides its clients with several management modules: Project Planning Client Invoicing Budget Monitoring Cash Flow Management Detailed Reports Are your clients architecture firms or engineering consultancies? Contact me to discuss potential collaboration opportunities. Schedule a meeting with just one click at the top of my profile.
School: Vatel France — Master Hospitality Management

Skills

PhishingCybersécuritéAnti-phishingE-commerceAlliances globalesAnalyse des donnéesGestion des ventesAlliances commercialesVentes B2BVentes indirectesVentes complexesProspection commercialeProspectionL'IA au service de la cybersécuritéAudit de la cybersécuritéGénération de prospects en ligneGestion de la relation client (CRM)Développement de nouvelles affairesNégociations avec les fournisseursMise en place de partenariats commerciaux

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Maxime Imbert

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