Carl Hinrichsen
Growth Driver, Ecosystem Builder, Transformational Leader. Facebook, Amazon, Bertelsmann Alumni
ex-Facebook• >15 years experience building global businesses • Pioneering programs that harness the power of partnerships • Develops leaders and committed teams that drive client success • Track record in Sales, Marketing, Product and Emerging Markets • Managed projects on 4 continents •…
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Lifelong learner & lateral thinker • Certified OKR Coach • MBA
GTM Index
- TUBIJOB
- Head of Channel Sales & In…6M
Head of Channel Sales & International Partner Ecosystem
Tubi
- ADVANTAGE AUSTRIAJOB
- Strategic Advisor Startup…6M
Strategic Advisor Startup Ecosystems & Emerging Technologies
ADVANTAGE AUSTRIA
• Supporting startups expanding into the U.S. & connecting them with investors and partners • Advising Austrian companies on CVC & Open Innovation, fostering ties to Silicon Valley • Analyzing tech trends and driving collaboration between Austrian and U.S. companies
- FOQALJOB
- GTM & Partnerships9M
GTM & Partnerships
Foqal
- EXEC FUNCTIONSJOB
- Managing Partner2Y 5M
Managing Partner
Exec Functions LLC
Exec Functions is a modern management consulting firm specializing in global business expansion, ecosystem building and fractional executive services. We: - Drive US market entry and international scaling through strategic planning and hands-on execution of Go-To-Market (GTM), integrating revenue, sales, marketing and partnership operations - Unlock ways of making AI applicable to your organization today, connect tech & talent and build capacity - Provide fractional executives and operational expertise to accelerate growth across advertising, technology, SaaS, hardware, and content sectors - Build and optimize partnership ecosystems, helping companies expand into new markets, segments, and…
- AURELIA VENTURESJOB
- Operator & Venture Scout1Y 8M
Operator & Venture Scout
Aurelia Ventures
Helping some of the world's most advanced AI founders connect to capital.
- PARTNERSHIP LEADERSJOB
- Executive Member2Y 11M
Executive Member
Partnership Leaders
Partnership Leaders is the industry association & premier global destination for professionals building partner programs, ecosystems, channel organizations, BusDev teams and alliances.
- WEBKYTEJOB
- Chief Revenue Officer (fra…1Y 1M
Chief Revenue Officer (fractional)
WebKyte
Next level video fingerprinting protecting your IP & ensuring compliance in content moderation.
- FACEBOOKJOB
- Global Head of Channel Sales4Y 5M
Global Head of Channel Sales
Facebook
• Led a business unit responsible for Meta's international GTM. Scaled two major Channel programs, Authorized Sales Partner and Meta for Business Partners for Technical services. Scaled Meta's reseller efforts to 50x growth over 4 years. Unlocked locally present partner teams and API solutions to help businesses drive & measure outcome in a post-cookie, privacy first advertising ecosystem. • Positioned resellers as a new sales channel. Built this business from scratch since 2018 and led it to scale since then, growing Meta's international presence by over 40 markets, helping businesses and brands of all sizes grow their business and benefit from digital transformation. Program became a key…
- GTM Lead: B2B Partnerships1Y
GTM Lead: B2B Partnerships
Facebook
• Launched new B2B vertical team, creating, testing and refining first product narrative & GTM playbook for B2B vertical in EU. • Expanded Facebook's footprint via speakership and hosting of industry events, incl. product training boot camp & master classes for marketers. Built acquisition & onboarding pipeline of 500 clients • Led hiring and built locally responsible partnership management team. Led program go to market incl. co-marketing and partner roadshow to Top20 agency CEOs in region. Partner program launch management for entire region. Set up operations and rhythm of business. • Developed process for to select local resellers, led selection (RFP) to find strongest among 40 candidate…
- Mgr, Customer Success - En…1Y 7M
Manager, Customer Success - Enterprise Clients
Facebook
• Hired, managed and developed team of highly skilled customer success managers (=“Client Solutions Managers” to consult large German based clients on scaling success of their marketing via customized solutions. Team drove double digit revenue growth and high adoption of optimal solutions • Coached and trained team to drive digital transformation for clients from diverse traditional verticals, including Retailers, Consumer Brands, Telecommunications, Auto • Regional representative of global Client Solutions programs - identified training need around data and analytics. Developed and rolled out global training program, qualifying 40 trainers and saving hours of time every week for >800 Clien…
- Industry Lead Mobile Apps…1Y 9M
Industry Lead Mobile Apps & Customer Success Manager e-commerce
Facebook
• Led Online & Mobile app based Dating clients to success across Germany and UK, leading Sales and Product Marketing. Result: Consistently exceeded sales targets. 125% annual revenue growth • Inaugurated annual global industry event. Built a pipeline of over 200 new clients via strong industry presence spanning SMB and large client team. Devised self-service online training that combined vetting and onboarding of new clients at scale • Consulted on Customer Success (e-commerce& app based clients). Trusted advisor to teams on Media strategy, account planning and campaign optimization, leading to better business outcomes for clients. • Devised first global pilot of Carousel App Install Ads an…
- AMAZONJOB
- Senior Product & Partnersh…2Y
Senior Product & Partnerships Manager: Kindle Accessories & On Device Marketing
Amazon
Responsible for growth of the Kindle Accessories business in Europe. Increased profitability of e-reader and tablet product lines. Led pricing, placement, promotion & life-cycle optimization. ===ON DEVICE MARKETING:=== • Build On-Device Advertising Narrative in Europe, incl. leading first cross-selling campaigns of ads inventory to hardware partners (Sennheiser, Belkin, Withings) • Initiated new, innovative marketing partnerships. Results: 5 new initiatives launched within 12 months: a) Vodafone: Modeled, negotiated, launched and scaled Vodafone Mobile Wi-Fi Hotspot. b) Internet-of-Things Store: Built strategy and selection for Bluetooth enabled accessories and Wearables, c) Mobile Gaming a…
- LIVINGSOCIALJOB
- MBA Intern, Customer Insig…1M
MBA Intern, Customer Insights & Commerce Go To Market
LivingSocial
LivingSocial is Indonesia's leading Daily Deal's site. • Spearheaded strategy and execution for the introduction of a commerce category & retail concept. • Led supplier negotiations and drafted logistics strategy for roll out of new category ‘products’ (e.g. electronics, fashion, etc.) within challenging environment (vast country across disparate islands, few established payment channels). Results: Was highly commended on presentation to CEO and the groups regional founders from Bangkok; my document became foundation for category rollout. • Developed the Mobile Roadmap, adapting the strategy to the reality of slow data connections • Initiated a range of customer data enrichment initiatives…
- Job: Tubi — Head of Channel Sales & International Partner Ecosystem · 2026-04 – present · 4 mo
- Job: ADVANTAGE AUSTRIA — Strategic Advisor Startup Ecosystems & Emerging Technologies · 2026-04 – present · 4 mo — • Supporting startups expanding into the U.S. & connecting them with investors and partners • Advising Austrian companies on CVC & Open Innovation, fostering ties to Silicon Valley • Analyzing tech trends and driving collaboration between Austrian and U.S. companies
- Job: Foqal — GTM & Partnerships · 2026-01 – present · 7 mo
- Job: Exec Functions LLC — Managing Partner · 2024-05 – present · 2y 3mo — Exec Functions is a modern management consulting firm specializing in global business expansion, ecosystem building and fractional executive services. We: - Drive US market entry and international scaling through strategic planning and hands-on execution of Go-To-Market (GTM), integrating revenue, sales, marketing and partnership operations - Unlock ways of making AI applicable to your organization today, connect tech & talent and build capacity - Provide fractional executives and operational expertise to accelerate growth across advertising, technology, SaaS, hardware, and content sectors - Build and optimize partnership ecosystems, helping companies expand into new markets, segments, and…
- Job: Aurelia Ventures — Operator & Venture Scout · 2025-02 – present · 1y 6mo — Helping some of the world's most advanced AI founders connect to capital.
- Job: Partnership Leaders — Executive Member · 2023-11 – present · 2y 9mo — Partnership Leaders is the industry association & premier global destination for professionals building partner programs, ecosystems, channel organizations, BusDev teams and alliances.
- Job: WebKyte — Chief Revenue Officer (fractional) · 2025-04 – 2026-05 · 1y 1mo — Next level video fingerprinting protecting your IP & ensuring compliance in content moderation.
- Job: Facebook — Global Head of Channel Sales · 2019-02 – 2023-07 · 4y 5mo — • Led a business unit responsible for Meta's international GTM. Scaled two major Channel programs, Authorized Sales Partner and Meta for Business Partners for Technical services. Scaled Meta's reseller efforts to 50x growth over 4 years. Unlocked locally present partner teams and API solutions to help businesses drive & measure outcome in a post-cookie, privacy first advertising ecosystem. • Positioned resellers as a new sales channel. Built this business from scratch since 2018 and led it to scale since then, growing Meta's international presence by over 40 markets, helping businesses and brands of all sizes grow their business and benefit from digital transformation. Program became a key…
- Job: Facebook — GTM Lead: B2B Partnerships · 2018-01 – 2019-01 · 1y — • Launched new B2B vertical team, creating, testing and refining first product narrative & GTM playbook for B2B vertical in EU. • Expanded Facebook's footprint via speakership and hosting of industry events, incl. product training boot camp & master classes for marketers. Built acquisition & onboarding pipeline of 500 clients • Led hiring and built locally responsible partnership management team. Led program go to market incl. co-marketing and partner roadshow to Top20 agency CEOs in region. Partner program launch management for entire region. Set up operations and rhythm of business. • Developed process for to select local resellers, led selection (RFP) to find strongest among 40 candidate…
- Job: Facebook — Manager, Customer Success - Enterprise Clients · 2016-05 – 2017-12 · 1y 7mo — • Hired, managed and developed team of highly skilled customer success managers (=“Client Solutions Managers” to consult large German based clients on scaling success of their marketing via customized solutions. Team drove double digit revenue growth and high adoption of optimal solutions • Coached and trained team to drive digital transformation for clients from diverse traditional verticals, including Retailers, Consumer Brands, Telecommunications, Auto • Regional representative of global Client Solutions programs - identified training need around data and analytics. Developed and rolled out global training program, qualifying 40 trainers and saving hours of time every week for >800 Clien…
- Job: Facebook — Industry Lead Mobile Apps & Customer Success Manager e-commerce · 2014-08 – 2016-05 · 1y 9mo — • Led Online & Mobile app based Dating clients to success across Germany and UK, leading Sales and Product Marketing. Result: Consistently exceeded sales targets. 125% annual revenue growth • Inaugurated annual global industry event. Built a pipeline of over 200 new clients via strong industry presence spanning SMB and large client team. Devised self-service online training that combined vetting and onboarding of new clients at scale • Consulted on Customer Success (e-commerce& app based clients). Trusted advisor to teams on Media strategy, account planning and campaign optimization, leading to better business outcomes for clients. • Devised first global pilot of Carousel App Install Ads an…
- Job: Amazon — Senior Product & Partnerships Manager: Kindle Accessories & On Device Marketing · 2012-06 – 2014-06 · 2y — Responsible for growth of the Kindle Accessories business in Europe. Increased profitability of e-reader and tablet product lines. Led pricing, placement, promotion & life-cycle optimization. ===ON DEVICE MARKETING:=== • Build On-Device Advertising Narrative in Europe, incl. leading first cross-selling campaigns of ads inventory to hardware partners (Sennheiser, Belkin, Withings) • Initiated new, innovative marketing partnerships. Results: 5 new initiatives launched within 12 months: a) Vodafone: Modeled, negotiated, launched and scaled Vodafone Mobile Wi-Fi Hotspot. b) Internet-of-Things Store: Built strategy and selection for Bluetooth enabled accessories and Wearables, c) Mobile Gaming a…
- Job: LivingSocial — MBA Intern, Customer Insights & Commerce Go To Market · 2011-08 – 2011-09 · 1 mo — LivingSocial is Indonesia's leading Daily Deal's site. • Spearheaded strategy and execution for the introduction of a commerce category & retail concept. • Led supplier negotiations and drafted logistics strategy for roll out of new category ‘products’ (e.g. electronics, fashion, etc.) within challenging environment (vast country across disparate islands, few established payment channels). Results: Was highly commended on presentation to CEO and the groups regional founders from Bangkok; my document became foundation for category rollout. • Developed the Mobile Roadmap, adapting the strategy to the reality of slow data connections • Initiated a range of customer data enrichment initiatives…
- School: NYU Stern School of Business — Master of Business Administration (M.B.A.), Business Administration
- School: ESADE Business School — Master of Business Administration (M.B.A.), Business Administration, Economics, Management
- School: Pfeiffer University — Bachelor's Degree, Business/Managerial Economics
- School: Fachhochschule für Oekonomie und Management Essen — Bachelor's Degree, International Management
- School: IHK Bielefeld - Chamber of Commerce — Industrial business management assistant, Business Administration, Management and Operations
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