Martin Blanchard Melelli

GTM Engineer @ Workflows.io

Madrid, Community of Madrid, Spain3.3k followers

Workflows.io

ex-Fever Labs Inc.

ex-Revolut

Marketing and Sales professional with 4 years of experience in Project Managment, Marketing and currently on SaaS Sales. I'm a data driven person, a team player and a resilient attitude towards work and basically everything in life.
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Actually helping businesses to retain talent and enhance their employee experience. Mayor enthusiast of digitalization on all areas and always looking forward for any challenge that's coming.

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GTM Index

WORKFLOWS.IOJOB
1. Senior GTM Eng
  1Y
FEVER LABSJOB
1. GTM Eng
  3M
2. Enterprise Sales Executive
  1Y 1M
REVOLUTJOB
1. Account Executive
  1Y 7M
COBEEJOB
1. BD Representative
  6M
MSMKSCHOOL
1. Master Executive in Mktg D…
  9M
GRUPO RMG | MARKETING & COMUNICACIÓNJOB
1. Sales Mgr
  7M
THEPOWERMBASCHOOL
1. Programa The Power MBA, Bu…
  1Y 11M
FILTROVIVOJOB
1. Account Relationship Mgr
  1Y 2M
SODIMACJOB
1. Project Mgr E-Commerce Pho…
  2Y 4M
UNIVERSIDAD DEL DESARROLLOSCHOOL
1. Grado, Advertising
  5Y 11M

Job: Workflows.io — Senior GTM Engineer · 2025-10 – present · 10 mo — • Collaborated with teams to implement automated outbound strategies and enhance CRM processes. • Utilized top-tier GTM tools to assist companies in overcoming revenue challenges. • Focused on optimizing content delivery to improve overall business processes. • Creation of first, second and third party signal inside Clay and notifying reps to actionthe signals • Account Awareness Stages based on signals and account fit properties to boost LinkedIn Ads • Revops on Salesforce and Hubspot
Job: Fever Labs Inc. — GTM Engineer · 2025-07 – 2025-10 · 3 mo — In my role at Fever, I focused on building automated workflows that significantly improved the efficiency of sales teams. By leveraging tools like Clay, I streamlined the Salesforce field filling process, which not only enhanced data accuracy but also saved valuable time for the team. My efforts contributed to a more personalized approach in sales strategies, ultimately driving better engagement with potential clients.
Job: Fever Labs Inc. — Enterprise Sales Executive · 2024-09 – 2025-10 · 1y 1mo
Job: Revolut — Account Executive · 2023-01 – 2024-08 · 1y 7mo — Full Sales Cycle: Prospecting, Demo, Closing, Onboarding and Account Management SMB Market on Spain and Portugal
Job: Cobee — Business Development Representative · 2022-06 – 2022-12 · 6 mo — HR SaaS Sales Prospecting Salesforce Cold Calling Cold Mailing
Job: Grupo RMG | Marketing & Comunicación — Sales Manager · 2021-11 – 2022-06 · 7 mo — Analysis of inbound sales processes in the education sector. Training of sales teams through 1:1 mentoring and follow up. Support in management and production of inbound strategies in different channels and content generation. Analysis of team progress through BI tools.
Job: Filtrovivo — Account Relationship Manager · 2020-07 – 2021-09 · 1y 2mo — Account Manager Prospection of clients in a niche energy market. Development of the Buyer Persona in B2B and B2C. Planification and strategy for digital social media campaign on Google Ads, Google Display, Facebook, Linkedin and Twitter Development of new projects for big companies and collaboration with the sale strategy and mantaining contact in long buying processes. 4 Projects Won Leading and organizing design, digital, UX/UI and copywriting teams for digital campaings. Develpment of business partners and coordination for activities. 2 alliances made In charge of social media strategies, planning, and creation of content. Implementation of CRM and UI/UX to the funnel and website based…
Job: Sodimac — Project Manager E-Commerce Photo Studio · 2017-12 – 2020-04 · 2y 4mo — Implementation of one of the first full e-commerce studio. Organizing and distributing the team and space for the most optimal working process. Coordinating the high traffic of products to achieve balance to prevent overstock or understock and keeping record of every SKU that comes in and out. Constant communication with the marketplace team to provide the material for campaings. A project planning to achieve the KPI, leading a team of 15 people with 4 different procesess. Reaching 5.000 photographed monthly with all the chains from recieving the product until it’s visible on the page. Development of tools and agile work methods to ensure an efficient workflow. Capacitation and recruiting f…
School: MSMK — Master Executive in Marketing Data Analitycs And Digital Growth, Marketing · 2021-10 – 2022-07
School: ThePowerMBA — Programa The Power MBA, Business Expert - Gestión y Administración de Empresas · 2020 – 2021
School: Universidad del Desarrollo — Grado, Advertising · 2013 – 2018

Skills

HubSpotSalesforceSales NavigatorInternational BusinessPresentationsCross-SellingUpsellingClosing ContractsSales ProcessesSales ProspectingSalesforce Sales CloudAnalytical SkillsSales & MarketingEstrategiaVentas y marketingCustomer ServiceAccount ManagementNegotiationSalesBusiness Intelligence (BI)

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Martin Blanchard Melelli

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