Mark Pavliv

AI development + cost governance for tech companies | Ship it. Own it. | SPDLoad

United States5.6k followers

PlekAIex-Facet Craft Pub-Cafe

ex-The Growth Agency™️

Most companies I talk to already know what they want to build. An AI feature on top of their core product.
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A smarter internal tool. An automation that saves the ops team 20 hours a week. The blocker is almost never the idea. It's bandwidth. Hiring timelines. Not having the right AI expertise sitting inside the team right now. I work at SPDLoad - we build AI-powered software for B2B companies that have a clear problem to solve but don't want to hire a full in-house AI team to solve it. Things we actually ship: - ML models and data pipelines- NLP, RAG, and LLM-powered features- Process automation and AI agents- Computer vision systems- Full custom software products, end-to-end Fixed price. Defined timeline. We own the delivery. My role is straightforward - I talk to product and engineering leaders, understand what's on their roadmap, and figure out whether we're a good fit to build it together.

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SPDLOADJOB
1. Partnerships & BD
  6M
PLEKAIJOB
1. GTM & Lead Generation Cons…
  11M
GRINFI.IOJOB
1. Grinfi Expert
  10M
NMLJOB
1. Head of Growth & GTM
  7M
INSPIRIT SOFTWAREJOB
1. Head of Lead generation
  1Y 5M
2. Lead Generation Expert
  6M
THE GROWTH AGENCY™️JOB
1. Lead Generation Expert
  1Y 2M
ECHO CREATIVE MARKETINGJOB
1. Lead Generation Team Lead
  7M
2. Lead Generation Expert
  1Y
RESPECT.STUDIOJOB
1. Lead Generation Mgr
  11M
ETNO COMPANYJOB
1. Social Media Mgr
  1Y 4M
FACET CRAFT PUB-CAFEJOB
1. Dir of Operations
  2Y 11M

Job: SpdLoad — Partnerships & BD | AI Development · 2026-02 – present — Day to day, I work with founders, CTOs, and product leaders who are figuring out how to get AI built into their product without hiring a full in-house team. SPDLoad is an AI and custom software development company - we help tech companies build and ship AI-powered products without the overhead of hiring a full in-house team. My job is to understand what they're trying to ship, identify whether we're the right fit to build it, and make sure the right people on our side are connected to move it forward.
Job: Facet Craft Pub-Cafe — Director of Operations · 2016-02 – 2019-01 — - Helped launch the pub-cafe from scratch, supporting business setup, operational planning, and early-stage coordination, including involvement in the physical build-out. - Oversaw accounting and day-to-day financial operations, including purchases, payroll, and inventory-related payments. - Led hiring, onboarding, and team management. - Managed financial and administrative operations, including purchases, salary payments, and goods control. - Coordinated supplier orders and supported inventory management. - Resolved operational issues and handled day-to-day business troubleshooting.
Job: The Growth Agency™️ — Lead Generation Expert · 2023-04 – 2024-06 — - Managed outbound lead generation across multiple client accounts, handling LinkedIn and email outreach at scale across different niches (venture capital, cybersecurity, software dev, logistics, e-commerce, healthcare, etc) - Worked with 12–15 LinkedIn profiles and 100+ email accounts (not simultaneously) as part of multi-client outbound operations. - Work closely with a team to build and refine ICPs, targeting, and outreach strategies for clients across cybersecurity, venture capital, software development, logistics, and e-commerce, etc - Collaborated with founders and internal team to shape outbound strategy and improve campaign direction. - Owned outreach setup, automation, testing, and…
Job: Echo Creative Marketing — Lead Generation Team Lead · 2022-10 – 2023-05 — - Promoted to lead the outbound function after building the initial lead generation foundation. - Managed and coordinated the work of a researcher and SDR to improve prospecting, outreach execution, and lead flow. - Worked closely with the founder on business development and GTM strategy. - Helped build and refine the company’s go-to-market approach from scratch, including ICPs, targeting, outreach structure, and workflow design. - Set team processes, KPIs, and performance tracking to make outbound efforts more structured and measurable. - Supported campaign optimisation, team coordination, and ongoing improvement of lead generation results.
Job: NML — Head of Growth & GTM · 2025-02 – 2025-09 — - Owned GTM and business development direction for NML Digital and NeedMyLink, building strategy and outbound operations from the ground up. - Researched markets, defined ICPs, developed positioning and differentiation strategies for both brands. - Launched multi-channel outbound across LinkedIn, Email, and Upwork + Website CRO optimisation. - Built and managed a 5-person growth team, including prospect research, 3 SDRs, and a Sales Manager. - Introduced KPIs, onboarding, review processes, and quality control to improve team performance and execution consistency. - Developed extensive internal documentation to support GTM execution, sales development, and team onboarding. - Set up CRM struc…
Job: PlekAI — GTM & Lead Generation Consultant · 2025-09 – present — Working independently with IT and digital businesses on GTM strategy, ICP definition, positioning, and outbound system design - while actively exploring full-time in-house opportunities where I can own outbound end-to-end as part of a team. - Advising on outbound strategy, ICP refinement, messaging structure, and lead generation process improvement - Supporting pipeline development across LinkedIn, Email, Upwork, and related sales workflows - Testing and refining prospecting, outreach, and automation approaches in real B2B scenarios - Collaborating with trusted partners on selected client projects
Job: Etno Company — Social Media Manager · 2019-02 – 2020-06 — Managed social media strategy and execution to strengthen brand presence, grow the target audience, increase website traffic, and support sales goals. Key contributions: - Developed and executed social media content and growth strategies across key platforms. - Monitored competitors, market trends, and audience behavior to improve positioning and content performance. - Increased community engagement and expanded audience reach through consistent content, interaction, and campaign support. - Supported lead generation and customer retention through social media communication and promotional activities. - Contributed to growth in social media traffic, conversions, and overall brand visibilit…
Job: Inspirit Software — Head of Lead generation · 2023-09 – 2025-02 — - Promoted to lead outbound strategy and execution across LinkedIn, email, and Upwork. - Managed multi-channel lead generation operations across fintech, payments, insurtech, travel, and e-commerce verticals. - Oversaw multiple LinkedIn and email outreach assets, campaign setup, testing, and optimisation. - Built and refined ICPs, buyer personas, messaging, and outreach structures for different markets and offers. - Worked closely with leadership on outbound direction, business development support, and pipeline generation. - Set up and improved CRM workflows, reporting, and campaign tracking for more structured lead generation management. - Helped strengthen outbound consistency and SQL gen…
Job: Echo Creative Marketing — Lead Generation Expert · 2021-09 – 2022-09 — - Built the outbound lead generation process from scratch, where no structured system was in place before. - Defined ICP and target segments to improve prospecting focus and outreach relevance. - Generated 6-10 MQLs per month from 2 LinkedIn profiles. - Improved LinkedIn acceptance rate from 15% to 25–40%. - Reached 60-80% email open rates through stronger targeting, messaging, and outreach setup. - Launched and managed LinkedIn and email outreach using a mix of manual account-based targeting and automation. - Developed and tested messaging approaches to improve engagement and overall campaign performance. - Supported consistent lead generation and qualification through structured outbound…
Job: Respect.Studio — Lead Generation Manager · 2020-08 – 2021-07 — Built core B2B lead generation foundations from scratch - prospect research, ICP identification, LinkedIn and email campaign setup, A/B testing, performance tracking and reporting. Supported outbound execution and lead qualification for agency clients across multiple industries (custom software development, digital marketing, e-commerce, cosmetics, cyber security, manufacturing, logistics, healthcare, etc)
Job: GRINFI.IO — Grinfi Expert · 2025-10 – present — - Part of the Grinfi Experts Program as an external GTM and outbound specialist. - Applying Grinfi in real client workflows across outbound and lead generation projects. - Providing product feedback based on hands-on execution. - Sharing practical use cases and workflow applications for B2B growth teams.
Job: Inspirit Software — Lead Generation Expert · 2023-03 – 2023-09 — - Joined to build outbound from scratch for a custom software development company focused on the fintech industry. - Helped lay the foundation for a more structured and scalable outbound system. - Core channels: LinkedIn, Email, and Upwork. - Defined ICP, buyer personas, positioning, and communication style. - Set up email infrastructure across 10-15 accounts, including SPF, DKIM, DMARC, and warm-up. - Launched 3-4 LinkedIn profiles and the first outreach sequences.
School: Ivan Franko National University of Lviv — Master's degree, Public Administration and Management, General
School: Ivan Franko National University of Lviv — Bachelor's degree, Business Administration and Management, General

Skills

Business Growth StrategiesAccountingVendor ManagementFinancial OperationsOperations ManagementDepartment ManagementGrowth StrategiesTeam ManagementUpworkIT OutsourcingLinkedIn OutreachLead QualificationKPI ImplementationB2CLinkedIn · Email · Upwork OutboundCRM & Outbound AutomationSDR Team Building & ManagementTeam LeadershipSocial Media Optimization (SMO)Marketing Qualified Lead (MQL)

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Mark Pavliv

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