Marjo Palanee
Strategic Operator helping founders validate GTM, build audiences and turn traction into revenue
Strategic operator & marketing consultant helping startups and scale up go to market, grow fast, and build memorable brands.
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After raising VC and co-founding a healthtech startup, I launched Possible Spark Consulting to support early-stage founders with GTM, brand, content, and ops. Backed by 12+ years across Pinterest, Tubular Labs (exit), WarnerMedia, Canal+, Kantar Media and other startups, I combine strategic thinking with hands-on delivery. I previously published A Founder’s Story, a LinkedIn newsletter spotlighting under-represented founders, a mission that still shapes my work. entityUrn=7085902855827505152 Open to fractional, freelance, and project-based roles across marketing, GTM, and Chief of Staff work.
GTM Index
- POSSIBLE SPARK CONSULTINGJOB
- Founder2Y 3M
Founder | Strategic Operator & Startup Partner | GTM, Growth & Execution
Possible Spark Consulting
I founded Possible Spark Consulting to partner with early-stage startups and scale-ups (pre-seed to Series A) as a strategic and operational leader across go-to-market, growth, and execution. Working closely with founders and leadership teams, I act as a thought partner and hands-on operator to help define strategy, align teams, and turn priorities into outcomes. My work spans commercial strategy, GTM execution, and marketing systems, supporting businesses as they move from early traction to scalable growth. I operate across B2B and B2C environments in media, climate, and health, adapting my role depending on company needs: from GTM and growth leadership to Chief of Staff–style support fo…
- TIINY HOSTJOB
- Ambassador2M
Ambassador
Tiiny Host
Tiiny Host, the simplest way to share your work online
- ZINCJOB
- Entrepreneur in Residence6M
Entrepreneur in Residence | Co-Founder & CEO | AI Agent Healthtech Startup
Zinc
- Selected out of +800 applications and amongst 10% of applicants who received an offer to become a Founder as part of Zinc Venture Builder program. The Zinc Venture Builder is a full time, 6-12-month platform that exists to build brand new companies that tackle the biggest social challenges across the world. - Co-founded MEDow.AI, a digital health startup leveraging generative ai to support cancer patients in the journey with an ai agent from diagnosis through treatment and beyond with the mission to empower 1 million under-represented cancer patients to improve their health outcomes by 2030 - In 3 months, developed a partnership with a charity to co-develop a MVP using generative ai on wh…
- PINTERESTJOB
- Creator Growth Lead1Y 3M
Creator Growth Lead
Pinterest
- Led integrated growth marketing strategy for scaled creator programmes across the UK, CA & AU with a focus on lifecycle optimisation and long-term value. - Lifecycle & CRM Strategy: Owned end-to-end lifecycle marketing across email, push, in-app, events, and paid media. Developed segmented, high-performing campaigns that drove creator retention, reactivation, and increased lifetime value. - Experimentation & Personalisation: Built a test-and-learn culture to optimise content, timing, and journey logic. Delivered measurable lifts in engagement by leveraging behavioural, demographic, and first-party data to personalise communications. - Creator Growth & Product Adoption: Executed go-to-mark…
- TUBULAR LABSJOB
- Head of Video Insights & S…2Y 7M
Head of Video Insights & Strategy, EMEA & APAC
Tubular Labs
- Launched & Led the Social Video Analytics Professional Services Business in EMEA/APAC, being the first European hire for the department in Europe. - Established a GTM Strategy, a strategic roadmap to scale our professional services including, new and updated packages services offering, resourcing, team enablement, project governance, sales & delivery oversight leading to an increase of 5x ARR under 3.5 years. (xM$) - Hired, Managed, Coached, promoted a team of four social video analysts, strategists/consultants creating a culture of accountability and a commitment to achieving results. - Drove growth and adoption of our products amongst platforms, brands, broadcasters, publishers, and age…
- Media Strategist (EMEA & A…11M
Media Strategist (EMEA & APAC Lead)
Tubular Labs
Tubular empowers publishers, agencies and brands to succeed in the rapidly changing world of video.
- WARNERMEDIAJOB
- YouTube Audience Developme…1Y 3M
YouTube Audience Development Manager (EMEA)
WarnerMedia
- Supported Marketing & Franchise in evaluating and shaping the most efficient and effective campaigns especially YouTube paid strategies to support franchises revenues growth and drive linear awareness - Influenced local teams by developing EMEA organic strategies on YouTube across 17 languages to drive user acquisition and support audience retention (content strategy & curation, community management etc.) - Responsible for rights management across YouTube EMEA working with our US anti-piracy team - Worked with the Programming team to create combined linear/non-linear campaigns to support new shows - Worked in improving production pipeline for clips and original content from Central Creati…
- JAMES GRANT GROUPJOB
- Social Media Analytics Mgr1Y 1M
Social Media Analytics Manager
James Grant Group
James Grant Group - the leading providers of management and professional services for TV, music, sports, social talent and literary clients. Strategy: - Leveraged data, insights, and measurement to build social/content strategies and best practices for UK and US creators - Tracked, analysed and communicated quantitative metrics, content & business trends as they relate to creators - Partnered on strategy by doing trainings with creators to develop innovative and high impact partnerships Business Development: - Leveraged data, insights, and measurement to identify potential new creators - Supported the brand team in developing commercial opportunities by providing key social audiences, ins…
- IPROSPECTJOB
- Online Video Strategist1Y 1M
Online Video Strategist
iProspect
Lead the online video strategy (YouTube organic & paid) for online retailer Shop Direct Group - Client retention via account management, strategic media planning and tactical campaign optimisation activity. - Project management via coordination of cross functional teams (internal digital operations, paid and organic teams, external creative agencies, sister agencies Vizeum, Amplify) from brief to execution - Monitoring & analyzing campaign results, implementing strategies to meet our KPI's - Commercial management via ongoing financial management including billings and forecasting Jan 2016: Other clients: Eurostar, British Gas & New Business
- RIGHTSTERJOB
- YouTube Audience Developme…1Y 3M
YouTube Audience Development coordinator
Rightster
- Building & Developing organic growth & engagement on YouTube for the Entertainment vertical via SEO, social media marketing, online video seeding & online PR, specialising in content strategy, content curation strategy and Channel programming strategy across all platforms (web, mobile, tablet). - Act as the key day to day contact for 40 accounts including Viral Spiral Group (viral content aggregator), NME (music), Grant's (branded content), BFI (premium content) - Delivering YouTube best practices (SEO, content strategy, YouTube tools..), monthly and quarterly analytic reports - Working with channel owners to devise Google+, Twitter and Facebook strategies and providing best practice guid…
- KANTAR MEDIA (WPP)JOB
- Media Monitoring Analyst2Y 2M
Media Monitoring Analyst
Kantar Media (WPP)
(Part time job) - Summary of TV and radio shows, breaking news, wrote audiovisual alerts for customers - Selection and validation of alerts based on customer specifications - Worked on content across numerous verticals including entertainment, news, sports, politic, music, and more.
- Job: Possible Spark Consulting — Founder | Strategic Operator & Startup Partner | GTM, Growth & Execution · 2024-05 – present — I founded Possible Spark Consulting to partner with early-stage startups and scale-ups (pre-seed to Series A) as a strategic and operational leader across go-to-market, growth, and execution. Working closely with founders and leadership teams, I act as a thought partner and hands-on operator to help define strategy, align teams, and turn priorities into outcomes. My work spans commercial strategy, GTM execution, and marketing systems, supporting businesses as they move from early traction to scalable growth. I operate across B2B and B2C environments in media, climate, and health, adapting my role depending on company needs: from GTM and growth leadership to Chief of Staff–style support fo…
- Job: Tiiny Host — Ambassador · 2026-06 – present — Tiiny Host, the simplest way to share your work online
- Job: Zinc — Entrepreneur in Residence | Co-Founder & CEO | AI Agent Healthtech Startup · 2023-10 – 2024-04 — - Selected out of +800 applications and amongst 10% of applicants who received an offer to become a Founder as part of Zinc Venture Builder program. The Zinc Venture Builder is a full time, 6-12-month platform that exists to build brand new companies that tackle the biggest social challenges across the world. - Co-founded MEDow.AI, a digital health startup leveraging generative ai to support cancer patients in the journey with an ai agent from diagnosis through treatment and beyond with the mission to empower 1 million under-represented cancer patients to improve their health outcomes by 2030 - In 3 months, developed a partnership with a charity to co-develop a MVP using generative ai on wh…
- Job: Pinterest — Creator Growth Lead · 2022-06 – 2023-09 — - Led integrated growth marketing strategy for scaled creator programmes across the UK, CA & AU with a focus on lifecycle optimisation and long-term value. - Lifecycle & CRM Strategy: Owned end-to-end lifecycle marketing across email, push, in-app, events, and paid media. Developed segmented, high-performing campaigns that drove creator retention, reactivation, and increased lifetime value. - Experimentation & Personalisation: Built a test-and-learn culture to optimise content, timing, and journey logic. Delivered measurable lifts in engagement by leveraging behavioural, demographic, and first-party data to personalise communications. - Creator Growth & Product Adoption: Executed go-to-mark…
- Job: Tubular Labs — Head of Video Insights & Strategy, EMEA & APAC · 2019-09 – 2022-04 — - Launched & Led the Social Video Analytics Professional Services Business in EMEA/APAC, being the first European hire for the department in Europe. - Established a GTM Strategy, a strategic roadmap to scale our professional services including, new and updated packages services offering, resourcing, team enablement, project governance, sales & delivery oversight leading to an increase of 5x ARR under 3.5 years. (xM$) - Hired, Managed, Coached, promoted a team of four social video analysts, strategists/consultants creating a culture of accountability and a commitment to achieving results. - Drove growth and adoption of our products amongst platforms, brands, broadcasters, publishers, and age…
- Job: Tubular Labs — Media Strategist (EMEA & APAC Lead) · 2018-10 – 2019-09 — Tubular empowers publishers, agencies and brands to succeed in the rapidly changing world of video.
- Job: WarnerMedia — YouTube Audience Development Manager (EMEA) · 2017-07 – 2018-10 — - Supported Marketing & Franchise in evaluating and shaping the most efficient and effective campaigns especially YouTube paid strategies to support franchises revenues growth and drive linear awareness - Influenced local teams by developing EMEA organic strategies on YouTube across 17 languages to drive user acquisition and support audience retention (content strategy & curation, community management etc.) - Responsible for rights management across YouTube EMEA working with our US anti-piracy team - Worked with the Programming team to create combined linear/non-linear campaigns to support new shows - Worked in improving production pipeline for clips and original content from Central Creati…
- Job: James Grant Group — Social Media Analytics Manager · 2016-05 – 2017-06 — James Grant Group - the leading providers of management and professional services for TV, music, sports, social talent and literary clients. Strategy: - Leveraged data, insights, and measurement to build social/content strategies and best practices for UK and US creators - Tracked, analysed and communicated quantitative metrics, content & business trends as they relate to creators - Partnered on strategy by doing trainings with creators to develop innovative and high impact partnerships Business Development: - Leveraged data, insights, and measurement to identify potential new creators - Supported the brand team in developing commercial opportunities by providing key social audiences, ins…
- Job: iProspect — Online Video Strategist · 2015-03 – 2016-04 — Lead the online video strategy (YouTube organic & paid) for online retailer Shop Direct Group - Client retention via account management, strategic media planning and tactical campaign optimisation activity. - Project management via coordination of cross functional teams (internal digital operations, paid and organic teams, external creative agencies, sister agencies Vizeum, Amplify) from brief to execution - Monitoring & analyzing campaign results, implementing strategies to meet our KPI's - Commercial management via ongoing financial management including billings and forecasting Jan 2016: Other clients: Eurostar, British Gas & New Business
- Job: Rightster — YouTube Audience Development coordinator · 2013-11 – 2015-02 — - Building & Developing organic growth & engagement on YouTube for the Entertainment vertical via SEO, social media marketing, online video seeding & online PR, specialising in content strategy, content curation strategy and Channel programming strategy across all platforms (web, mobile, tablet). - Act as the key day to day contact for 40 accounts including Viral Spiral Group (viral content aggregator), NME (music), Grant's (branded content), BFI (premium content) - Delivering YouTube best practices (SEO, content strategy, YouTube tools..), monthly and quarterly analytic reports - Working with channel owners to devise Google+, Twitter and Facebook strategies and providing best practice guid…
- Job: Kantar Media (WPP) — Media Monitoring Analyst · 2011-09 – 2013-11 — (Part time job) - Summary of TV and radio shows, breaking news, wrote audiovisual alerts for customers - Selection and validation of alerts based on customer specifications - Worked on content across numerous verticals including entertainment, news, sports, politic, music, and more.
- School: Product Marketing Alliance
- School: Terra.do — Fellow, Climate
- School: Groupe INSEEC — MBA, MBA Marketing
Skills
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