Marcelo Sato

São Paulo, São Paulo, Brazil5.8k followers

PayJoy

ex-realme

ex-Claro

- Seasoned executive with 28 years of experience in product management, sales, marketing and business development in telecom industry, focused on wireless devices and value added services related areas.
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- Entrepreneur, who has demonstrated the ability to bring new products and services to the market, innovation, evaluate new business opportunities, define strategies and deliveries. - Proven track record of success on commercial launches of products and services, negotiation with customers and suppliers and training . - Ability to lead, build and inspire teams, with extensive experience in developing people and leading multicultural and multifunctional teams. - Change management oriented, having experienced different stages of transformation in the organizational environment, such as privatization and mergers. - MBA in Telecommunications Management from Ohio University/FGV (2001), BSc in Electrical Engineering from São Judas Tadeu University (1995). Specialties: - Product Management (handsets and special devices) - Go to Market (commercial launch and product managing) - Handset Portfolio Management (smartphone, tablets, messaging, feature phone and internet devices) - Project Management - New Products and Services Development - Business Development - Sales - People Management and Teambuilding

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Career Timeline

JobSchool

GTM Index

PAYJOYJOB
1. Partnership Development Lead
  2Y 1M
REALMEJOB
1. Channel Mgr
  3Y 6M
CLAROJOB
1. Sales Product Development…
  10M
NEXTEL TELECOMUNICAÇÕESJOB
1. Mktg Mgr
  6Y 5M
GIESECKE+DEVRIENTJOB
1. Sales Mgr
  1Y 5M
LHHJOB
1. Carrer Transition
  5M
VIVO (TELEFÔNICA BRASIL)JOB
1. GTM Mgr
  3Y 5M
2. Technical Mktg Mgr
  2Y
3. Innovation Mgr
  2Y 3M
4. Applications Development Mgr
  6M
5. Product and Services Devel…
  5Y

Job: PayJoy — Partnership Development Lead · 2024-09 – present · 1y 11mo
Job: realme — Channel Manager · 2021-01 – 2024-07 · 3y 6mo — - Structured the company's operation in Brazil, developing the main sales and distribution channels for smartphones and accessories (gadgets); - Responsible to structure all sales channels, including wholesale, operators and online (1P and 3P); - Smartphone and accessories portfolio management; - Developed strategic partnerships in Brazil; - As spokesperson and brand ambassador in Brazil, I participated in several product launches and interacted with the main press vehicles.
Job: Claro — Sales Product Development Manager · 2020-03 – 2021-01 · 10 mo — - Structured the team responsible for the pipeline of handsets, cellular accessories and SIM Cards. - Responsible for expanding the project involving cellular accessories, with aggressive goals to increase capillarity and develop a new product portfolio.
Job: Nextel Telecomunicações — Marketing Manager · 2013-10 – 2020-03 · 6y 5mo — - Developed first 3G handset portfolio from Nextel, including main O&Ms from Brazil´s market (Samsung, Apple, LG, Motorola, Huawei and Sony), including 30 new devices in 1 year. - Developed all GTM (Go to Market) best practices to launch a new device, since roadmap definition, technical homologation, commercial launch and after sales management. - Coordinated innovative pipeline projects
Job: Giesecke+Devrient — Sales Manager · 2012-05 – 2013-10 · 1y 5mo — Account Executive for Telefonica Group (VIVO), Nextel, CTBC and MVNO´s. Responsible for managing a 20MM USD annual budget of SIM Cards sales and new business developer for NFC, LTE, M2M and VAS ecosystems
Job: LHH — Carrer Transition · 2011-09 – 2012-02 · 5 mo — Carrier transition
Job: Vivo (Telefônica Brasil) — Go to Market Manager · 2008-03 – 2011-08 · 3y 5mo — - Go to Market (commercial launch and product management) activity of the most important handsets from Vivo´s portfolio. - Responsible for iPhone 3G launch. - Structured the "Smartphone Team" - a end user support group. - Implemented product management by monitoring information (ARPU, MOU, Churn and Sales by model, commercial segmentation and operational system) and marketing actions. - Developed new channels to interact with customers (video tutorials, hotsites, social networks, special support groups, fairs, press releases). - Gave support to the development of new suppliers (handsets and SIM CARDS) by sharing the best practices for the commercial launch. - Conducted the first p…
Job: Vivo (Telefônica Brasil) — Technical Marketing Manager · 2006-02 – 2008-02 · 2y — - Responsible for prospecting new business opportunities derived from technologies to be adopted by Vivo. - Acted as the interface between suppliers and Vivo to best comply with handsets specifications according to technology trends. - Structured several proofs of concept (VoIP, Fixed Mobile Convergence, DRM and NFC). - Conducted internal and external workshops to disseminate new technologies.
Job: Vivo (Telefônica Brasil) — Innovation Manager · 2003-10 – 2006-01 · 2y 3mo — - New products and services prospection (3G Services, PTT, Ring Back Tones, SMS and Voice Mail Applications, International Roaming for CDMA/GSM). - Developed the first “Missed Calls” application (Vivo Avisa) in Brazil. - During my time as a Innovation Manager, Vivo was recognized as the most innovative mobile operator in LatAm.
Job: Vivo (Telefônica Brasil) — Applications Development Manager · 2003-03 – 2003-09 · 6 mo — - Responsible for new applications development and testing processes. - Developed and coordinated internal testing process so as to certificate BREW applications launched by VIVO.
Job: Vivo (Telefônica Brasil) — Product and Services Development Engineer · 1997-01 – 2002-01 · 5y — Responsible for the technical development of new products and services. Main accomplishment: Coordinated the implementation of the CDMA digital network, as well as the company´s first added value services launch (Caller Id, SMS, Voice Mail, Wap).
School: Fundação Getulio Vargas / FGV — MBA, Telecommunications Management
School: Universidade São Judas Tadeu — Engineer, Electrical
School: Ohio University — MBA; BSc, Telecommunications Management; Electrical Engineering

Skills

OEMsInsights de negóciosApresentaçõesParcerias estratégicasLiderança de equipePlanejamento estratégicoApresentações de clientesNegociações estratégicasPlanejamento comercialResolução de problemasNegociaçãoEstratégia de produtosVenda de soluçõesTrabalho em equipeGestão de mudançasAnálises de mercadoPesquisa de mercadoProdutos eletrônicos de consumoDesenvolvimento de casos de negóciosB2B

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Marcelo Sato

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