Lynne Leaf
Co-Founder, Launchline Growth Partners | Owner, Hello Sugar Apple Valley | Marketing Executive | GTM Strategy | Brand • Demand Generation • Partner Ecosystems • Growth Strategy
Throughout my career, I've been passionate about helping companies grow by connecting smart strategy with disciplined execution.
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As Co-Founder of Launchline Growth Partners, alongside my creative partner @Chris O'Brien, I work with B2B organizations that need experienced marketing leadership to accelerate growth, launch new initiatives, strengthen their brand, and generate measurable business results. Whether serving as a strategic advisor or leading hands-on execution, I help organizations build marketing programs that move the business forward. Over the past two decades, I've led marketing organizations across SaaS, technology, professional services, and partner ecosystems. My experience spans: • Go-to-market strategy • Marketing leadership • Brand strategy and positioning • Demand generation and pipeline growth • Partner, channel, and alliance marketing • Product and solution launches • Events and field marketing • Executive communications and storytelling At Launchline, Chris and I work together with our complementary skillsets. Chris has expertise in brand storytelling, creative strategy, and marketing execution which complements my background in growth strategy, go-to-market planning, and revenue-focused marketing. Together, we help clients move from ideas to execution with speed, clarity, and accountability. I'm also the owner of Hello Sugar – Apple Valley, where I've experienced firsthand what it means to build and grow a business. That perspective has made me an even stronger marketing leader because I understand the challenges business owners face every day. What I'm known for: bringing people together, simplifying complex marketing challenges, building trusted partnerships, and delivering programs that create measurable business impact. If you're looking for a strategic marketing leader, fractional executive, or experienced partner to help accelerate growth, I'd love to salon
GTM Index
- LAUNCHLINE GROWTH PARTNERSJOB
- Co-Founder & GTM Lead2M
Co-Founder & GTM Lead
Launchline Growth Partners
- MINNESOTA HUMANITIES CENTERJOB
- Board Member8Y 8M
Board Member
Minnesota Humanities Center
Former Vice Chair, Treasurer, Development & Communications Committee Chair
- HELLO SUGAR®JOB
- Owner - Apple Valley & St…1Y
Owner - Apple Valley & St Paul
Hello Sugar®
- ASTOUND DIGITALJOB
- Dir of Global Mktg1Y
Director of Global Marketing
Astound Digital
Astound Digital is a Service Integrator and MSP with partnerships across the Salesforce and Shopify ecosystems. Recruited to Astound Digital to lead global marketing, I collaborated cross-functionally to build marketing strategies and tactics to increase pipeline.
- CYARAJOB
- Dir of Global Partner Mktg…1Y 5M
Director of Global Partner Marketing & Events
Cyara
Cyara is the world's leading Customer Experience (CX) Assurance platform provider. At Cyara, I increased partner engagement and pipeline significantly with partners such as AWS, Genesys, and NICE, transforming partner communication effectivness through creation of market-facing messaging and product packaging for partners.
- COPADOJOB
- Dir, Partner Mktg1Y 2M
Director, Partner Marketing
Copado
Recruited to this global DevOps, Robotic Testing software start-up to cultivate SaaS technology partners and large service integrators. Shifted to exclusively manage Salesforce co-marketing partnership. Strategized with Salesforce partner and product teams to build and execute demand generation and account-based marketing programs. Leveraged marketing development funds in driving co-marketing initiatives including content strategy and creation, digital programs, and virtual/in-person events.
- MINDTREEJOB
- Dir of Mktg3Y 3M
Director of Marketing
Mindtree
Recruited to mature Salesforce practice's (Magnet360) marketing function post-acquisition by Mindtree; role expanded to include marketing for data and intelligence, customer success service lines and partners. Coached four direct reports. Designed and executed global partner marketing strategies and demand generation programs. Professionalized team, modernized branding, embraced digital marketing, and integrated marketing into Mindtree. Strategized with service lines and partners around content, campaigns, and events.
- MERRILL CORPORATION (REBRANDED TO DATASITE)JOB
- VP, Digital Mktg1Y 1M
Vice President, Digital Marketing
Merrill Corporation (rebranded to DataSite)
- Dir of Digital Mktg2Y 5M
Director of Digital Marketing
Merrill Corporation (rebranded to DataSite)
Brought into this global technology provider to orchestrate global corporate re-branding and lead digital transformation to consolidate and align messaging across business lines. Recruited, developed, coached five direct reports. Managed a seven-figure annual budget. Prioritized and consolidated marketing initiatives. Led marketing strategy and execution, including integrated marketing roadmaps and programs.
- LAND O'LAKESJOB
- Digital Mktg Mgr2Y 10M
Digital Marketing Manager
Land O'Lakes
Recruited to this premier member-owned dairy cooperative to build and lead corporate Digital Center of Excellence. Revamped digital strategy to ensure consistent design, branding, and execution. Championed analytics. Managed digital marketing team and external marketing resources. Partnered with business units in developing digital marketing programs, supporting sales.
- MONEYGRAM INTERNATIONALJOB
- Group Mgr, Digital Mktg1Y 10M
Group Manager, Digital Marketing
MoneyGram International
Oversaw digital marketing function, team supporting global revenue growth through online marketing initiatives (SEO, SEM, display search, email marketing, demand generation). Managed annual budget, coached four direct reports.
- Job: Launchline Growth Partners — Co-Founder & GTM Lead · 2026-06 – present
- Job: Cyara — Director of Global Partner Marketing & Events · 2022-11 – 2024-04 — Cyara is the world's leading Customer Experience (CX) Assurance platform provider. At Cyara, I increased partner engagement and pipeline significantly with partners such as AWS, Genesys, and NICE, transforming partner communication effectivness through creation of market-facing messaging and product packaging for partners.
- Job: Minnesota Humanities Center — Board Member · 2017-12 – present — Former Vice Chair, Treasurer, Development & Communications Committee Chair
- Job: MoneyGram International — Group Manager, Digital Marketing · 2009-05 – 2011-03 — Oversaw digital marketing function, team supporting global revenue growth through online marketing initiatives (SEO, SEM, display search, email marketing, demand generation). Managed annual budget, coached four direct reports.
- Job: Merrill Corporation (rebranded to DataSite) — Vice President, Digital Marketing · 2016-11 – 2017-12
- Job: Land O'Lakes — Digital Marketing Manager · 2011-08 – 2014-06 — Recruited to this premier member-owned dairy cooperative to build and lead corporate Digital Center of Excellence. Revamped digital strategy to ensure consistent design, branding, and execution. Championed analytics. Managed digital marketing team and external marketing resources. Partnered with business units in developing digital marketing programs, supporting sales.
- Job: Astound Digital — Director of Global Marketing · 2024-04 – 2025-04 — Astound Digital is a Service Integrator and MSP with partnerships across the Salesforce and Shopify ecosystems. Recruited to Astound Digital to lead global marketing, I collaborated cross-functionally to build marketing strategies and tactics to increase pipeline.
- Job: Merrill Corporation (rebranded to DataSite) — Director of Digital Marketing · 2014-06 – 2016-11 — Brought into this global technology provider to orchestrate global corporate re-branding and lead digital transformation to consolidate and align messaging across business lines. Recruited, developed, coached five direct reports. Managed a seven-figure annual budget. Prioritized and consolidated marketing initiatives. Led marketing strategy and execution, including integrated marketing roadmaps and programs.
- Job: Copado — Director, Partner Marketing · 2021-06 – 2022-08 — Recruited to this global DevOps, Robotic Testing software start-up to cultivate SaaS technology partners and large service integrators. Shifted to exclusively manage Salesforce co-marketing partnership. Strategized with Salesforce partner and product teams to build and execute demand generation and account-based marketing programs. Leveraged marketing development funds in driving co-marketing initiatives including content strategy and creation, digital programs, and virtual/in-person events.
- Job: Mindtree — Director of Marketing · 2018-03 – 2021-06 — Recruited to mature Salesforce practice's (Magnet360) marketing function post-acquisition by Mindtree; role expanded to include marketing for data and intelligence, customer success service lines and partners. Coached four direct reports. Designed and executed global partner marketing strategies and demand generation programs. Professionalized team, modernized branding, embraced digital marketing, and integrated marketing into Mindtree. Strategized with service lines and partners around content, campaigns, and events.
- Job: Hello Sugar® — Owner - Apple Valley & St Paul · 2025-08 – present
- School: University of St. Thomas — Master, Business Administration; Marketing Management
- School: Hamline University — Bachelor of Arts, Political Science; Public Service
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