Lynne Leaf

Co-Founder, Launchline Growth Partners | Owner, Hello Sugar Apple Valley | Marketing Executive | GTM Strategy | Brand • Demand Generation • Partner Ecosystems • Growth Strategy

Minneapolis, Minnesota, United States2.6k followers
Launchline Growth Partnersex-Cyaraex-MoneyGram International

Throughout my career, I've been passionate about helping companies grow by connecting smart strategy with disciplined execution.

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As Co-Founder of Launchline Growth Partners, alongside my creative partner @Chris O'Brien, I work with B2B organizations that need experienced marketing leadership to accelerate growth, launch new initiatives, strengthen their brand, and generate measurable business results. Whether serving as a strategic advisor or leading hands-on execution, I help organizations build marketing programs that move the business forward. Over the past two decades, I've led marketing organizations across SaaS, technology, professional services, and partner ecosystems. My experience spans: • Go-to-market strategy • Marketing leadership • Brand strategy and positioning • Demand generation and pipeline growth • Partner, channel, and alliance marketing • Product and solution launches • Events and field marketing • Executive communications and storytelling At Launchline, Chris and I work together with our complementary skillsets. Chris has expertise in brand storytelling, creative strategy, and marketing execution which complements my background in growth strategy, go-to-market planning, and revenue-focused marketing. Together, we help clients move from ideas to execution with speed, clarity, and accountability. I'm also the owner of Hello Sugar – Apple Valley, where I've experienced firsthand what it means to build and grow a business. That perspective has made me an even stronger marketing leader because I understand the challenges business owners face every day. What I'm known for: bringing people together, simplifying complex marketing challenges, building trusted partnerships, and delivering programs that create measurable business impact. If you're looking for a strategic marketing leader, fractional executive, or experienced partner to help accelerate growth, I'd love to salon

Career Timeline

JobSchool

GTM Index

  1. LAUNCHLINE GROWTH PARTNERSJOB
    1. Co-Founder & GTM Lead
      2M
  2. MINNESOTA HUMANITIES CENTERJOB
    1. Board Member
      8Y 8M
  3. HELLO SUGAR®JOB
    1. Owner - Apple Valley & St…
      1Y
  4. ASTOUND DIGITALJOB
    1. Dir of Global Mktg
      1Y
  5. CYARAJOB
    1. Dir of Global Partner Mktg…
      1Y 5M
  6. COPADOJOB
    1. Dir, Partner Mktg
      1Y 2M
  7. MINDTREEJOB
    1. Dir of Mktg
      3Y 3M
  8. MERRILL CORPORATION (REBRANDED TO DATASITE)JOB
    1. VP, Digital Mktg
      1Y 1M
    2. Dir of Digital Mktg
      2Y 5M
  9. LAND O'LAKESJOB
    1. Digital Mktg Mgr
      2Y 10M
  10. MONEYGRAM INTERNATIONALJOB
    1. Group Mgr, Digital Mktg
      1Y 10M

Time in market 17Y 3MOpen 5Closed 8Stints 13

gtmindex.io/p/lynneleaf

  1. Job: Launchline Growth Partners — Co-Founder & GTM Lead · 2026-06 – present
  2. Job: Cyara — Director of Global Partner Marketing & Events · 2022-11 – 2024-04 — Cyara is the world's leading Customer Experience (CX) Assurance platform provider. At Cyara, I increased partner engagement and pipeline significantly with partners such as AWS, Genesys, and NICE, transforming partner communication effectivness through creation of market-facing messaging and product packaging for partners.
  3. Job: Minnesota Humanities Center — Board Member · 2017-12 – present — Former Vice Chair, Treasurer, Development & Communications Committee Chair
  4. Job: MoneyGram International — Group Manager, Digital Marketing · 2009-05 – 2011-03 — Oversaw digital marketing function, team supporting global revenue growth through online marketing initiatives (SEO, SEM, display search, email marketing, demand generation). Managed annual budget, coached four direct reports.
  5. Job: Merrill Corporation (rebranded to DataSite) — Vice President, Digital Marketing · 2016-11 – 2017-12
  6. Job: Land O'Lakes — Digital Marketing Manager · 2011-08 – 2014-06 — Recruited to this premier member-owned dairy cooperative to build and lead corporate Digital Center of Excellence. Revamped digital strategy to ensure consistent design, branding, and execution. Championed analytics. Managed digital marketing team and external marketing resources. Partnered with business units in developing digital marketing programs, supporting sales.
  7. Job: Astound Digital — Director of Global Marketing · 2024-04 – 2025-04 — Astound Digital is a Service Integrator and MSP with partnerships across the Salesforce and Shopify ecosystems. Recruited to Astound Digital to lead global marketing, I collaborated cross-functionally to build marketing strategies and tactics to increase pipeline.
  8. Job: Merrill Corporation (rebranded to DataSite) — Director of Digital Marketing · 2014-06 – 2016-11 — Brought into this global technology provider to orchestrate global corporate re-branding and lead digital transformation to consolidate and align messaging across business lines. Recruited, developed, coached five direct reports. Managed a seven-figure annual budget. Prioritized and consolidated marketing initiatives. Led marketing strategy and execution, including integrated marketing roadmaps and programs.
  9. Job: Copado — Director, Partner Marketing · 2021-06 – 2022-08 — Recruited to this global DevOps, Robotic Testing software start-up to cultivate SaaS technology partners and large service integrators. Shifted to exclusively manage Salesforce co-marketing partnership. Strategized with Salesforce partner and product teams to build and execute demand generation and account-based marketing programs. Leveraged marketing development funds in driving co-marketing initiatives including content strategy and creation, digital programs, and virtual/in-person events.
  10. Job: Mindtree — Director of Marketing · 2018-03 – 2021-06 — Recruited to mature Salesforce practice's (Magnet360) marketing function post-acquisition by Mindtree; role expanded to include marketing for data and intelligence, customer success service lines and partners. Coached four direct reports. Designed and executed global partner marketing strategies and demand generation programs. Professionalized team, modernized branding, embraced digital marketing, and integrated marketing into Mindtree. Strategized with service lines and partners around content, campaigns, and events.
  11. Job: Hello Sugar® — Owner - Apple Valley & St Paul · 2025-08 – present
  12. School: University of St. Thomas — Master, Business Administration; Marketing Management
  13. School: Hamline University — Bachelor of Arts, Political Science; Public Service

Skills

Channel MarketingMarketing CollateralPartner Marketing StrategyPartner EnablementMessaging CreationPipeline GenerationOnline MarketingEmail MarketingWeb AnalyticsIntegrated MarketingE-commerceInteractive MarketingMarketing ResearchAdvertisingCreative DirectionSocial Media MarketingDigital MarketingB2BCRMCross-functional Team Leadership

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