Lucie Debiolle
Designing AI adoption for revenue teams | From chaos to usable workflows | Sales enablement & GTM execution
Most AI in sales fails at the same point: it never turns into real seller Leaders push “use AI.”
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Tools get rolled out. Pilots happen. And reps are left figuring out what’s actually useful, allowed, and worth their That’s the gap I work I design how AI fits into the real system of work for revenue teams. Then build the workflows, guardrails, and behaviours that make it stick. Today, I lead AI readiness initiatives for a global sales organisation, where I:👉 Turn “use AI” into concrete workflows across prospecting, deal execution, account planning, and executive conversations👉 Define where AI genuinely adds value, and where it doesn’t👉 Build reusable frameworks and enablement systems that scale across teams👉 Coach content owners to design high-quality, workflow-based AI enablement👉 Partner across product, sales, operations, and legal to align AI usage with real-world constraintsPreviously, I focused on pipeline generation and prospecting, designing enablement that turned tool rollouts into measurable behaviour change across sellers, SDRs, and AI doesn’t replace judgment, it increases the need for it. The real shift isn’t just using AI, it’s knowing what to trust, what to challenge, and how to make and execute decisions in real That’s why my work extends beyond workflows into decision-making, guardrails, and skill activation — so AI improves how people think, not just how fast they produce. I’m most useful at the intersection of strategy → execution, AI capabilities → real workflows, and ambition → what actually works in the If you care about making AI useful and not just available, we’re probably thinking about the same * Views expressed are my own and do not reflect that of Oracle.
GTM Index
- ORACLEJOB
- AI Initiative Lead1Y
AI Initiative Lead | Sales Enablement & GTM Execution
Oracle
I design how AI is adopted across the real system of work for sellers, translating strategy into workflows, guardrails, and behaviours that drive execution. ✅ Designed and scaled a global AI enablement system (“AI in Action”), enabling sellers to operationalise AI across prospecting, deal execution, account planning, negotiation, and executive communication. ✅ Defined where AI adds value across key sales motions and embedded those use cases into repeatable workflows, prompts, and CRM-integrated experiences. ✅ Built reusable enablement frameworks (labs, behaviour-change programs, prompt systems) adopted across regions and teams. ✅ Established design standards and writing guidelines for A…
- Principal Enablement Speci…4Y 2M
Principal Enablement Specialist - Pipeline and Prospecting
Oracle
Known for turning high-pressure, unstructured asks into scalable, story-led enablement that drives measurable behaviour change across global sales teams. ✅ Led enablement for LinkedIn Sales Navigator rollout, designing workflows tailored to different selling motions — improving adoption and outreach quality. ✅ Built CRM-based prospecting frameworks from scratch, turning system changes into clear, usable workflows for sellers, SDRs, and managers. ✅ Unified third-party tools (ZoomInfo, Seismic, LinkedIn) into a single sales motion, enabling better prioritisation, faster personalisation, and more consistent execution. ✅ Designed flagship programs across pipeline generation, executive conve…
- Digital Selling Coach & Tr…3Y 9M
Digital Selling Coach & Trainer (EMEA)
Oracle
Played a key role in shifting sales teams toward digital selling, focusing on behaviour change, adoption, and scalable learning across regions. ✅ Designed and delivered behaviour-change programs (social selling, onboarding, upskilling). ✅ Scaled digital learning initiatives through content, coaching, and workshops. ✅ Partnered with regional teams to embed new ways of working into daily sales execution.
- SDR - Oracle Customer Expe…2Y
SDR - Oracle Customer Experience
Oracle
Progressed from graduate trainee to SDR supporting enterprise accounts, evolving from high-volume prospecting to more strategic, account-based work. ✅ Built early-stage pipeline through prospecting, customer research, and outbound engagement ✅ Developed account insights and messaging in collaboration with sales teams ✅ Contributed to ABM initiatives and account planning for strategic accounts
- HP ENTERPRISE SERVICES FRANCEJOB
- Early Career2Y 2M
Early Career – Marketing & Communication Roles (HP, Canal+, National Geographic)
HP Enterprise Services France
Built foundation in business development marketing, content, and campaign execution.
- Job: Oracle — Digital Selling Coach & Trainer (EMEA) · 2017-09 – 2021-06 — Played a key role in shifting sales teams toward digital selling, focusing on behaviour change, adoption, and scalable learning across regions. ✅ Designed and delivered behaviour-change programs (social selling, onboarding, upskilling). ✅ Scaled digital learning initiatives through content, coaching, and workshops. ✅ Partnered with regional teams to embed new ways of working into daily sales execution.
- Job: HP Enterprise Services France — Early Career – Marketing & Communication Roles (HP, Canal+, National Geographic) · 2012-06 – 2014-08 — Built foundation in business development marketing, content, and campaign execution.
- Job: Oracle — Principal Enablement Specialist - Pipeline and Prospecting · 2021-06 – 2025-08 — Known for turning high-pressure, unstructured asks into scalable, story-led enablement that drives measurable behaviour change across global sales teams. ✅ Led enablement for LinkedIn Sales Navigator rollout, designing workflows tailored to different selling motions — improving adoption and outreach quality. ✅ Built CRM-based prospecting frameworks from scratch, turning system changes into clear, usable workflows for sellers, SDRs, and managers. ✅ Unified third-party tools (ZoomInfo, Seismic, LinkedIn) into a single sales motion, enabling better prioritisation, faster personalisation, and more consistent execution. ✅ Designed flagship programs across pipeline generation, executive conve…
- Job: Oracle — AI Initiative Lead | Sales Enablement & GTM Execution · 2025-08 – present — I design how AI is adopted across the real system of work for sellers, translating strategy into workflows, guardrails, and behaviours that drive execution. ✅ Designed and scaled a global AI enablement system (“AI in Action”), enabling sellers to operationalise AI across prospecting, deal execution, account planning, negotiation, and executive communication. ✅ Defined where AI adds value across key sales motions and embedded those use cases into repeatable workflows, prompts, and CRM-integrated experiences. ✅ Built reusable enablement frameworks (labs, behaviour-change programs, prompt systems) adopted across regions and teams. ✅ Established design standards and writing guidelines for A…
- Job: Oracle — SDR - Oracle Customer Experience · 2015-09 – 2017-09 — Progressed from graduate trainee to SDR supporting enterprise accounts, evolving from high-volume prospecting to more strategic, account-based work. ✅ Built early-stage pipeline through prospecting, customer research, and outbound engagement ✅ Developed account insights and messaging in collaboration with sales teams ✅ Contributed to ABM initiatives and account planning for strategic accounts
- School: EDHEC Business School — Master in Business Management + MSc in Marketing Management
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