Lucas Martins
GTM Lead @Bossabox | Enterprise Sales | High Tech
In almost 10 years of experience in B2B tech sales, I specialize in consultative selling of complex products and services to directors and C-level executives across multiple
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My approach is rooted in trusted advisor relationships, connecting customer pain points to business KPIs to deliver measurable I have deep experience in building and operating SaaS sales engines, and currently work in the enterprise custom software market, managing a portfolio with over R$12M in ARR.
GTM Index
- BOSSABOXJOB
- GTM Lead1Y 1M
GTM Lead
BossaBox
GTM (Go-to-Market) Lead responsible for enterprise revenue growth and retention of the first Business Unit focused on technology (SAAS) and financial companies. Leadership of a multidisciplinary POD with 8 members including BDRs, Account Managers, Tech Managers, Delivery Managers and Tech Recruiters, with direct responsibility for new logo acquisition, expansion and portfolio retention. Business Unit portfolio of approximately R$ 1M in MRR with average quarterly NDR above 101%. Strategic collaboration with Marketing, Product and Sales leadership on ICP definition, ABM strategy, IA stack, Revops, commercial positioning, events and partnerships. Management of CRM and RevOps practices in Hu…
- Sr. Enterprise Key Account…1Y 3M
Sr. Enterprise Key Account Manager
BossaBox
Senior Enterprise Key Account Manager responsible for building an enterprise portfolio from scratch, reaching R$ 12M in ARR under management. Management of 3 to 5 strategic accounts with approximately R$ 1M in combined MRR, driving expansion, cross sell, upsell and contract renewals. Execution of complex sales cycles ranging from 4 to 6 months, involving RFPs, MVPs, technical committees and proof of concepts. Direct stakeholder management with CTOs, CPOs, VPs, Heads and Directors of Technology, Product and Innovation. Conducted technical diagnostics alongside engineering teams to structure tailored solutions for high complexity digital product and technology projects. Delivered 10 relev…
- Enterprise Account Executive1Y 7M
Enterprise Account Executive
BossaBox
Enterprise Account Executive focused on new logo acquisition for technology projects, IT staff augmentation and strategic consulting engagements. Full cycle hunter with average ticket size of approximately R$ 100K MRR and sales cycles between 4 and 6 months. Experience in complex consultative sales involving multiple C level and technical stakeholders, applying methodologies such as MEDDPICC, SPIN Selling, SPICED, GPCT and BANT. Background in outbound, ABM, inbound and relationship driven enterprise sales across fintech, retail, education, healthtech, ecommerce and tourism sectors, with field sales execution in the states of São Paulo, Minas Gerais and Mato Grosso. Closed 17 new logos d…
- SALES HELPERJOB
- Founder1Y
Founder
Sales Helper
B2B Sales Machine Consulting for SAAS companies early stage
- RD STATIONJOB
- Account Executive1Y 3M
Account Executive
RD Station
Inbound closer for CRM and digital marketing platform sales, targeting marketing and sales directors in companies with 100+ employees across multiple industries. including technology, e-commerce, financial services, education and SaaS companies
- LEADS2BJOB
- Account Executive II10M
Account Executive II
Leads2b
Inbound sales of CRM and marketing automation platform to marketing and sales directors in small and mid-sized companies across multiple industries (100–500 employees).
- HEROSPARKJOB
- Account Executive II1Y 6M
Account Executive II
HeroSpark
Inbound and outbound closer, responsible for selling B2B LMS software to corporate education directors and educational institutions in small and mid-sized companies across multiple industries (100–500 employees).
- Enterprise BD Representative7M
Enterprise Business Development Representative
HeroSpark
- Sales Development Represen…1Y 5M
Sales Development Representative
HeroSpark
- GRUPO BOTICÁRIOJOB
- Intern1Y 11M
Intern
Grupo Boticário
- Job: HeroSpark — Enterprise Business Development Representative · 2018-07 – 2019-02
- Job: Grupo Boticário — Intern · 2014-08 – 2016-07
- Job: RD Station — Account Executive · 2021-06 – 2022-09 — Inbound closer for CRM and digital marketing platform sales, targeting marketing and sales directors in companies with 100+ employees across multiple industries. including technology, e-commerce, financial services, education and SaaS companies
- Job: Sales Helper — Founder · 2023-06 – 2024-06 — B2B Sales Machine Consulting for SAAS companies early stage
- Job: HeroSpark — Sales Development Representative · 2017-02 – 2018-07
- Job: HeroSpark — Account Executive II · 2019-02 – 2020-08 — Inbound and outbound closer, responsible for selling B2B LMS software to corporate education directors and educational institutions in small and mid-sized companies across multiple industries (100–500 employees).
- Job: BossaBox — GTM Lead · 2025-07 – present — GTM (Go-to-Market) Lead responsible for enterprise revenue growth and retention of the first Business Unit focused on technology (SAAS) and financial companies. Leadership of a multidisciplinary POD with 8 members including BDRs, Account Managers, Tech Managers, Delivery Managers and Tech Recruiters, with direct responsibility for new logo acquisition, expansion and portfolio retention. Business Unit portfolio of approximately R$ 1M in MRR with average quarterly NDR above 101%. Strategic collaboration with Marketing, Product and Sales leadership on ICP definition, ABM strategy, IA stack, Revops, commercial positioning, events and partnerships. Management of CRM and RevOps practices in Hu…
- Job: Leads2b — Account Executive II · 2020-08 – 2021-06 — Inbound sales of CRM and marketing automation platform to marketing and sales directors in small and mid-sized companies across multiple industries (100–500 employees).
- Job: BossaBox — Sr. Enterprise Key Account Manager · 2024-04 – 2025-07 — Senior Enterprise Key Account Manager responsible for building an enterprise portfolio from scratch, reaching R$ 12M in ARR under management. Management of 3 to 5 strategic accounts with approximately R$ 1M in combined MRR, driving expansion, cross sell, upsell and contract renewals. Execution of complex sales cycles ranging from 4 to 6 months, involving RFPs, MVPs, technical committees and proof of concepts. Direct stakeholder management with CTOs, CPOs, VPs, Heads and Directors of Technology, Product and Innovation. Conducted technical diagnostics alongside engineering teams to structure tailored solutions for high complexity digital product and technology projects. Delivered 10 relev…
- Job: BossaBox — Enterprise Account Executive · 2022-09 – 2024-04 — Enterprise Account Executive focused on new logo acquisition for technology projects, IT staff augmentation and strategic consulting engagements. Full cycle hunter with average ticket size of approximately R$ 100K MRR and sales cycles between 4 and 6 months. Experience in complex consultative sales involving multiple C level and technical stakeholders, applying methodologies such as MEDDPICC, SPIN Selling, SPICED, GPCT and BANT. Background in outbound, ABM, inbound and relationship driven enterprise sales across fintech, retail, education, healthtech, ecommerce and tourism sectors, with field sales execution in the states of São Paulo, Minas Gerais and Mato Grosso. Closed 17 new logos d…
- School: Universidade Federal do Paraná — Bachelor's degree, Economics
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