Vinicius Gucvi

GTM Engineer · AI Implementation and Process Automation for Marketing, Sales & GTM

Brazil1.5k followers

AcademiaGPT

ex-TOTVS

ex-RD Station

I work at the intersection of AI, automation, data, marketing, strategy, and business operations.
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I help marketing, sales, and growth teams move past paralysis when it comes to implementing AI, so they can operate more intelligently through diagnosis, prioritization, architecture, and a focus on real business outcomes. Because "implementing AI" is not about endlessly testing the latest tools. It is about understanding the problem, designing the right logic, and building an operation that actually works. Technology does not come before the solution. For years, I have been using AI, automation, data, and cross-platform integrations in a practical and advanced way to automate processes, empower teams, and scale productivity across both corporate and entrepreneurial projects. Today, I build projects using tools such as Claude Code, Codex, Lovable, Vercel, and n8n. I founded Florianópolis24h, which now has more than 900k followers, co-founded AcademiaGPT, and also work at RD Station (TOTVS Group), where I create solutions to scale demand generation efficiency through automation, data, and AI. How I can help: → AI implementation advisory for marketing and sales teams → Mentorship for professionals who need to apply AI but do not know where to start → Development of custom AI and automation projects

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GTM Index

ACADEMIAGPTJOB
1. Cofundador
  2Y 7M
FLORIPA24HJOB
1. Founder & Growth Specialist
  9Y 7M
TOTVSJOB
1. GTM Eng - Artificial Intel…
  1Y 4M
RD STATIONJOB
1. Sr Growth Analyst | RD CRM
  10M
2. Sr. Growth & Performance A…
  2Y 3M
UNIAMÉRICASCHOOL
1. MBA in Business Intelligen…
  1Y 11M
DOT DIGITAL GROUPJOB
1. Growth & Data-Driven Mktg…
  1Y 9M
TRANSFORMAÇÃO DIGITALJOB
1. Head of Mktg & Event Produ…
  2Y 11M
GRUPO 1007JOB
1. Head of Mktg & Event Produ…
  7Y 11M
UNIVERSIDADE ESTÁCIO DE SÁSCHOOL
1. Relações Públicas, Publici…
  3Y 11M
UNIVERSIDADE FEDERAL DE SANTA CATARINASCHOOL
1. Engenharia Civil
  5Y 11M

Job: AcademiaGPT — Cofundador | Especialista automação com inteligência artificial · 2024-01 – present · 2y 7mo — Consultoria de inteligência artificial e automação para times de marketing e vendas
Job: Floripa24h — Founder & Growth Specialist · 2017 – present · 9y 7mo — Florianópolis24h is now one of the largest digital media outlets in Florianópolis, with ~900k followers and 15 million organic impressions per month. The project scaled through content strategy and the systematic implementation of AI-powered automations for data analysis, brainstorming, monitoring, customer service, commercial proposal generation, negotiation support, and website and app development. Currently serves as my primary lab for AI implementation.
Job: TOTVS — GTM Engineer - Artificial Intelligence And Automation | Business Unit RD Station · 2025-01 – 2026-05 · 1y 4mo — Mid Market operation at RD Station, a new priority segment for the company. Acting as a "one man army" with an AI copilot, leading the build-out of the Go-To-Market and ABM strategy platform for the team. Challenge: Mid Market marketing and sales needed to identify intent signals, qualify enterprise accounts with precision, and optimize commercial prioritization for complex deals. Solution: unified data pipelines integrating BigQuery, RD Station, n8n, OpenAI API, Apollo, and Salesforce, with account and contact scoring, SLA validation, clustered list generation, and personalized cadences. Role as GTM Engineer and catalyst for AI adoption within the team.
Job: RD Station — Sr Growth Analyst | RD CRM · 2024-02 – 2024-12 · 10 mo — Demand generation for 2,000+ partner agencies within the largest digital marketing partnership program in Brazil. Challenge: the Agency Marketplace existed but was not treated as a demand generation channel, no process, no metrics, no attributed results. Solution: took over as Product Owner of the Marketplace and turned the platform into a real acquisition channel. Automated lead generation and distribution to partners, implemented lead/partner journey monitoring and attribution to optimize the Farmer sales process, and prioritized backlog in coordination with Dev, UX/UI, and Data squads. Results: process automation and data enrichment reduced 80% of manual work and increased lead volume…
Job: RD Station — Sr. Growth & Performance Analyst | Partner Growth · 2021-10 – 2024-01 · 2y 3mo — Drove demand generation for 2,000+ partner agencies in Brazil’s largest digital-marketing partnership program. As Product Owner of the Partner Agency Marketplace, oversaw partner management, optimized lead-gen features, prioritized the product backlog, and aligned cross-functional squads (Dev, UX/UI, Data). Implemented process automations and data enrichment that cut manual work by 80% and lifted lead volume by 300%.
Job: DOT digital group — Growth & Data-Driven Marketing Analyst · 2020 – 2021-10 · 1y 9mo — Marketing Business Intelligence role at a corporate education company. The challenge was turning scattered data into actionable intelligence for marketing decisions. Key deliverables: Interactive Google Data Studio dashboards connected to BigQuery for web analytics and KPI management Website tagging and multi-channel conversion tracking Landing page management, marketing automations, lead scoring, and pipeline reporting Growth strategies and experiments focused on demand generation and conversion rate optimization Performance reporting for corporate and institutional clients, consolidating a data-driven culture within the marketing operation
Job: Transformação Digital — Head of Marketing & Event Production | TD Campus · 2018 – 2020 · 2y — Responsible for building the marketing and event production operation from scratch at TD Campus, the corporate events vertical of Transformação Digital. Challenge: create and scale an entire department with no dedicated team, covering everything from marketing strategy to event production. Operated as a one-man army, running end-to-end processes. Result: sustained cadence of 2 in-person events per month with a lean remote operation, built from a previously nonexistent structure.
Job: Grupo 1007 — Head of Marketing & Event Production · 2011 – 2018 · 7y — - Responsible for implementing marketing and event production strategies. - Brand expansion management and crisis management. - Responsible for leading the marketing and event production teams, coordinating the planning and execution of events in 4 different locations simultaneously every weekend - about 650 events annually.
School: Universidade Estácio de Sá — Relações Públicas, Publicidade e Comunicação Aplicada · 2015 – 2018
School: Uniamérica — MBA in Business Intelligence, Business & Marketing · 2022 – 2023
School: Universidade Federal de Santa Catarina — Engenharia Civil · 2010 – 2015

Skills

n8nautomationEstratégia criativaMarketing de influenciadoresGTM EngineeringAutomação de processosAutomação de marketingAnálise de dadosInteligência artificialGrowth HackingEvent PlanningEmpreendedorismoMarketing StrategyE-commerceBrandingMarketing orientado a dadosDigital MarketingMarketingProject ManagementStrategic PlanningBusiness StrategySocial Media

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Vinicius Gucvi

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