Liam MacCormack

Founder @ Corrective Growth. | Helping B2B SaaS marketing leaders become less dependent on a single source of pipeline

Corrective Growthex-MadKuduex-Yuhu

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I work with B2B tech companies to do two things: get more out of what's already running and build the pipeline infrastructure that doesn't collapse when one channel can't feed your pipeline Most marketing leaders assume paid can carry the entire

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It can't. And at some point, you're going to find that out the hard Paid can carry a lot of your pipeline. But not all of it. And probably less than you So how are you making up the delta to your pipeline OKR this quarter? Or next? Or the one after That's the question most marketing teams can't They're too busy optimizing campaigns that have already hit diminishing The goal isn't to abandon paid. It's to make it work harder AND stop it from being the only thing keeping your pipeline alive. I do both. I optimize the paid media you're already running and build the rest of your growth If you're 6-12 months from your next raise and your entire pipeline strategy is "hope LinkedIn keeps working," we should Clients include Google, Cognition, Docebo, Fyxer, Metronome, CodePath, and Archive.