Lester K Membreno MBA, MarTech, AI-Agents
Operations Manager💻 Lifecycle Marketing 🔷 Operations Coordinator 🔷Marketing Operations 🔷GTM- AI-Multi-Agents, Salesforce, HubSpot, Braze🔷Consulting 🔷 I love🐶
I’m an incredibly hard-working team-player that is always focusing on how I can further optimize all aspects of the digital marketing funnel.
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I’m never satisfied with results as I firmly believe that customer acquisition costs can always be lowered by looking at what’s working and not working for competitors, listening to customers, and by analyzing data. I’m always reading and learning new digital marketing strategies to ensure I’m constantly providing the newest and best innovative approaches to ensure that I can always provide the fastest and most optimized results possible. I love talking about lead generation strategies and the best ways a company can increase qualified leads quickly and efficiently especially when it comes to using AI and automation software.
GTM Index
- ENGENJOB
- Partner Success Mktg Opera…4Y 2M
Partner Success Marketing Operations Manager
EnGen
• Established a robust analytics framework to track and analyze the performance of partner marketing activities, including lead generation, conversion rates, and ROI. Implemented a monthly reporting system that provided actionable insights, leading to continuous improvement in marketing strategies and a 35% increase in overall partner program effectiveness within two years. • Strategic Partnership Development: Spearheaded the creation and execution of a comprehensive partner marketing strategy, focusing on deepening relationships with key partners like Pfizer, AMGEN,Guild, Amazon, and Walmart. Utilized a collaborative approach to identify mutual goals, aligning marketing efforts that led t…
- Customer Success Engagemen…1Y
Customer Success Engagement - GTM Manager
EnGen
• Help increase the adoption and engagement of learners on our platform. Using a suite of communication tools.Raise awareness and promote our solution to boost usage and ultimately drive the language gains and other outcomes our partners seek. • GTM Strategy Development and Execution: Designed and implemented a customer-centric Go-To-Market strategy to enhance customer engagement and success throughout the product lifecycle. By closely collaborating with product, sales, and marketing teams, I successfully launched three major product lines, achieving a 30% increase in customer adoption rate within the first six months post-launch. •Spearheaded the development of a suite of customer engage…
- LESGAU AMERICAJOB
- Business Management Consul…4Y 5M
Business Management Consultant
Lesgau America LLC
• Collaborate with cross-functional teams to define consulting frameworks, including engagement processes, key performance metrics, and documentation for business transformation initiatives. • Works with Marketing and Product Managers to influence new products and/or solution requirements. • Partner with sales and service teams to identify growth opportunities and align business strategy with customer goals, ensuring a customer-centric approach to business development. • Lead consultative workshops with clients to assess operational challenges, technology gaps, and opportunities for AI and automation, driving actionable insights for cloud transformation. • Analyze customer data to ident…
- MULTIMODALJOB
- Operations Coordinator6M
Operations Coordinator
Multimodal
- Transforming the way finance and insurance companies work by introducing smart, flexible AI Agents. - We’re focused on removing the burden of manual tasks in complex environments — all while maintaining top-tier security and seamless integration. - Supported daily business operations by coordinating administrative activities and maintaining digital records across 3 cross-functional teams. - Coordinated calendars, scheduled 20-plus meetings, prepared reports and presentations, and maintained project documentation to ensure smooth communication. - Assisted with marketing coordination by conducting competitor research, organizing campaign materials, and tracking project milestones for 10+ in…
- AMAZONJOB
- Senior Mgr Mktg Operations…1Y
Senior Manager Marketing Operations, AMER - LATAM
Amazon
• Streamlined lead management process, overseeing the handoff and follow-up across multi-channel demand generation programs, improving conversion rates by 25%, and ensuring a seamless lead flow across sales and marketing teams. • Managed a referral/affiliate program that increased qualified leads by 30%, leveraging partner relationships to drive demand generation and boost the company’s growth through strategic partnerships. • Developed advanced dashboards in Salesforce and Tableau, improving real-time campaign performance tracking and enhancing decision-making, contributing to a 20% improvement in marketing effectiveness. • Led cross-functional programs, collaborating with marketing, sales…
- UPWARDLY GLOBALJOB
- Program Mgr Customer Engag…1Y
Program Manager Customer Engagement - Western Region
Upwardly Global
• Work in a cross-functional and international team environment • Ensured 94% customer success in completion of onboarding training for new job seekers, leveraging expertise in Health Care to address specific industry requirements. • Collaborated with the team to build a healthy pipeline of job seekers with 98% of their information ready to apply for jobs, including positions in Medical Affairs. • Developed a weekly newsletter for over 600+ job seekers with information on networking events, talent agencies, and partners, incorporating updates relevant to Government Affairs. • Discovered new job seekers through various channels, leveraging Government Affairs expertise to identify opportuniti…
- SAN MATEO UNION HIGH SCHOOL DISTRICTJOB
- Project Mgr Community Enga…1Y 1M
Project Manager Community Engagement
San Mateo Union High School District
- BRADESCO GLOBAL PRIVATE BANKJOB
- Product Mgr Growth4Y 11M
Product Manager Growth
Bradesco Global Private Bank
- BAC CREDOMATICJOB
- Mgr Mktg Operations & Stra…4Y 11M
Manager Marketing Operations & Strategy
BAC Credomatic
• Developed and executed comprehensive sales funnels tailored to diverse customer segments, enhancing the customer journey from awareness to purchase. Employed a mix of digital marketing tools and techniques, including SEO, content marketing, and targeted ads, to attract and nurture leads. This strategic approach led to a 40% increase in lead generation and a 35% uplift in conversion rates within the first six months. • Designed and implemented a content marketing strategy that supported the sales funnels at every stage, leveraging data analytics to refine content creation and distribution across digital platforms. Initiated a continuous testing framework for headlines, calls-to-action, and…
- Technical Eng Supervisor4Y
Technical Engineer Supervisor
BAC Credomatic
Led technological certification of migration to Europay MasterCard and VISA platforms with 99.8 % of success by working with stakeholders from all around the world. Received award for upholding core company values as well as the OneTeam award for introducing E-commerce in the country.
- WAL-MART STORESJOB
- Retail Store Mgr4Y 10M
Retail Store Manager
Wal-Mart Stores
▪ Exceeded monthly sales targets for 10 consecutive months, contributing to a 12% revenue increase compared to the previous fiscal year. ▪ Oversaw weekly labor scheduling for 30+ associates across multiple shifts, maintaining 95% schedule adherence and reducing overtime by 12%. ▪ Managed real-time inventory audits and replenishment across 15+ product categories, reducing out-of-stock incidents by 25% and shrink by 18% within one year. ▪ Improved employee retention by 22% through mentorship, cross-training, and consistent recognition of top performers. ▪ Managed daily store operations and inventory for a high-volume location generating $3M+ annually, reducing stock discrepancies by 30%.
- Job: EnGen — Partner Success Marketing Operations Manager · 2022-08 – present · 4y — • Established a robust analytics framework to track and analyze the performance of partner marketing activities, including lead generation, conversion rates, and ROI. Implemented a monthly reporting system that provided actionable insights, leading to continuous improvement in marketing strategies and a 35% increase in overall partner program effectiveness within two years. • Strategic Partnership Development: Spearheaded the creation and execution of a comprehensive partner marketing strategy, focusing on deepening relationships with key partners like Pfizer, AMGEN,Guild, Amazon, and Walmart. Utilized a collaborative approach to identify mutual goals, aligning marketing efforts that led t…
- Job: EnGen — Customer Success Engagement - GTM Manager · 2021-08 – 2022-08 · 1y — • Help increase the adoption and engagement of learners on our platform. Using a suite of communication tools.Raise awareness and promote our solution to boost usage and ultimately drive the language gains and other outcomes our partners seek. • GTM Strategy Development and Execution: Designed and implemented a customer-centric Go-To-Market strategy to enhance customer engagement and success throughout the product lifecycle. By closely collaborating with product, sales, and marketing teams, I successfully launched three major product lines, achieving a 30% increase in customer adoption rate within the first six months post-launch. •Spearheaded the development of a suite of customer engage…
- Job: Lesgau America LLC — Business Management Consultant · 2022-02 – 2026-07 · 4y 5mo — • Collaborate with cross-functional teams to define consulting frameworks, including engagement processes, key performance metrics, and documentation for business transformation initiatives. • Works with Marketing and Product Managers to influence new products and/or solution requirements. • Partner with sales and service teams to identify growth opportunities and align business strategy with customer goals, ensuring a customer-centric approach to business development. • Lead consultative workshops with clients to assess operational challenges, technology gaps, and opportunities for AI and automation, driving actionable insights for cloud transformation. • Analyze customer data to ident…
- Job: Multimodal — Operations Coordinator · 2025-01 – 2025-07 · 6 mo — - Transforming the way finance and insurance companies work by introducing smart, flexible AI Agents. - We’re focused on removing the burden of manual tasks in complex environments — all while maintaining top-tier security and seamless integration. - Supported daily business operations by coordinating administrative activities and maintaining digital records across 3 cross-functional teams. - Coordinated calendars, scheduled 20-plus meetings, prepared reports and presentations, and maintained project documentation to ensure smooth communication. - Assisted with marketing coordination by conducting competitor research, organizing campaign materials, and tracking project milestones for 10+ in…
- Job: Amazon — Senior Manager Marketing Operations, AMER - LATAM · 2020-08 – 2021-08 · 1y — • Streamlined lead management process, overseeing the handoff and follow-up across multi-channel demand generation programs, improving conversion rates by 25%, and ensuring a seamless lead flow across sales and marketing teams. • Managed a referral/affiliate program that increased qualified leads by 30%, leveraging partner relationships to drive demand generation and boost the company’s growth through strategic partnerships. • Developed advanced dashboards in Salesforce and Tableau, improving real-time campaign performance tracking and enhancing decision-making, contributing to a 20% improvement in marketing effectiveness. • Led cross-functional programs, collaborating with marketing, sales…
- Job: Upwardly Global — Program Manager Customer Engagement - Western Region · 2019-07 – 2020-07 · 1y — • Work in a cross-functional and international team environment • Ensured 94% customer success in completion of onboarding training for new job seekers, leveraging expertise in Health Care to address specific industry requirements. • Collaborated with the team to build a healthy pipeline of job seekers with 98% of their information ready to apply for jobs, including positions in Medical Affairs. • Developed a weekly newsletter for over 600+ job seekers with information on networking events, talent agencies, and partners, incorporating updates relevant to Government Affairs. • Discovered new job seekers through various channels, leveraging Government Affairs expertise to identify opportuniti…
- Job: BAC Credomatic — Manager Marketing Operations & Strategy · 2010 – 2014 · 4y — • Developed and executed comprehensive sales funnels tailored to diverse customer segments, enhancing the customer journey from awareness to purchase. Employed a mix of digital marketing tools and techniques, including SEO, content marketing, and targeted ads, to attract and nurture leads. This strategic approach led to a 40% increase in lead generation and a 35% uplift in conversion rates within the first six months. • Designed and implemented a content marketing strategy that supported the sales funnels at every stage, leveraging data analytics to refine content creation and distribution across digital platforms. Initiated a continuous testing framework for headlines, calls-to-action, and…
- Job: BAC Credomatic — Technical Engineer Supervisor · 2006-07 – 2010-07 · 4y — Led technological certification of migration to Europay MasterCard and VISA platforms with 99.8 % of success by working with stakeholders from all around the world. Received award for upholding core company values as well as the OneTeam award for introducing E-commerce in the country.
- Job: Wal-Mart Stores — Retail Store Manager · 2001-02 – 2005-12 · 4y 10mo — ▪ Exceeded monthly sales targets for 10 consecutive months, contributing to a 12% revenue increase compared to the previous fiscal year. ▪ Oversaw weekly labor scheduling for 30+ associates across multiple shifts, maintaining 95% schedule adherence and reducing overtime by 12%. ▪ Managed real-time inventory audits and replenishment across 15+ product categories, reducing out-of-stock incidents by 25% and shrink by 18% within one year. ▪ Improved employee retention by 22% through mentorship, cross-training, and consistent recognition of top performers. ▪ Managed daily store operations and inventory for a high-volume location generating $3M+ annually, reducing stock discrepancies by 30%.
- Job: San Mateo Union High School District — Project Manager Community Engagement · 2018-06 – 2019-07 · 1y 1mo
- Job: Bradesco Global Private Bank — Product Manager Growth · 2014 – 2018 · 4y
- School: San Francisco State University — Marketing, Digital Communication and Media/Multimedia
- School: University of the People — Master of Business Administration - MBA, Marketing/Business Strategy
- School: University of San Francisco — School of Business Management, Customer Success Management
- School: Upwardly Global
- School: Universidad de Occidente — Bachelor of Science in Computer Engineering
- School: IA Profit Academy — Artificial Intelligence
- School: Analyst Builder — Data Analytics - | Python | SQL |Tableau | R| BI | Excel
- School: MIT Professional Education — Applied Generative AI for Digital Transformation
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